Taxify vs Uber: Side by side comparison for drivers and passengers

Spot the difference.

The Taxify rideshare app launched in Australia on 12 December and was quickly dubbed an “Uber killer.”

But is it actually that much better? We compared Uber and Taxify side by side to find out.

Uber vs Taxify

Prices and fares, side by side.

How prices are determinedBase + time + distance + extras (surge pricing, tolls, etc)Base + time + distance + extras (surge pricing, tolls, etc)
How much it costs ridersVariesVaries.Promotional 50% discount for the first month.
Percentage of driver’s earnings taken by the companyVaries. Approximately 20% to 30%.Approximately 10 to 20%.
Surge pricingHas been known to reach 8x normal fare in Australia.Enabled automatically based on rider demand and driver availability.Capped at 1.5x normal fare.Enabled manually based on demand.
AvailabilityAustralia-wide, with over 60,000 driversSydney and Melbourne only, with over 4,000 drivers
App design and user interfaceAlmost identicalAlmost identical

What’s the verdict?

For both drivers and passengers, Taxify is likely to offer better value for money in almost all situations.

Most notably Taxify takes a substantially smaller cut of the driver’s earnings than Uber does, and is offering a promotional price-beat offer which theoretically guarantees cheaper Taxify rides than Uber rides for the duration.

Why would I NOT use Taxify?

Uber still has an advantage in a few areas.

  • Availability: In Australia Taxify is still Sydney-only. It might also have less drivers in Sydney too. With more drivers Uber can probably offer quicker pick-ups than Taxify can.
  • Ride type: There’s only one kind of Taxify ride. So if you specifically want an SUV (UberSUV) or a nicer car (UberBlack), for example, you might stick with Uber.
  • Discounts for Uber: While Taxify is still new, there's often discounts going around for cheap Uber rides, like the one below for $20 off your first ride.
$20 off your first ride

Coupon code expires

Get $20 off your first Uber ride.

Last verified

Show code FI****

After the store tab opens, come back to copy the code

And while passengers might favour the typically-lower and less active surge pricing of Taxify, drivers might feel otherwise.

Although Taxify will typically offer its drivers a larger cut of the total, higher surge pricing might lead driver-partners to stick with driving for Uber during peak hours or busy times.

The interface and how it works

Taxify works almost exactly like Uber, right down to the rating system.

taxify snip 1

Step 1: Pickup

taxify sbnip 2

Step 2: Ride

taxify snip 3

Step 3: Rate

Image source: Taxify

Uber vs Taxify company history

Taxify was founded in Estonia in 2013. Today it’s the most popular taxi rideshare company across large parts of Europe and Africa, tracking at about $1 billion revenue a year.

Uber was founded in the USA in 2009, and is generally one of the leading rideshare companies anywhere Taxify isn’t. It’s earning about $6.5 billion in revenue a year.

How can Taxify afford to offer cheaper rides?

Uber has had a long struggle with profitability. Despite its multi-billion dollar revenue, it reportedly had a $2.8 billion net loss in 2016. So how can Taxify afford to be even cheaper?

According to a Taxify spokesperson, it's simply because they run a tighter business than Uber.

Both Taxify and Uber have received billions of dollars in investment, with the aim of growing to greater profitability.

And both Taxify and Uber can always use more drivers.

To get started you can download the Taxify app here for iOS and here for Android.

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