Going Green: Polestar embraces the shift to electric cars
Interest in electric vehicles has risen along with signs of climate change and petrol prices – here's how Polestar is embracing the shift.
Australia's electric vehicle (EV) market is set to boom, with data from the Electric Vehicle Council (EVC) showing that sales of plug-in models tripled in 2021 compared to 2020.
At the start of 2022, EVs made up 2% of the market share for new cars. And a growing number of government incentives – including more public charging stations – is helping more people make the switch.
So far, the market in Australia has been dominated by Tesla, MG, Hyundai, Nissan and other well-known brands, according to the EVC.
Polestar is one of the newer brands in Australia. It launched here in 2021 but was established as a Swedish premium electric vehicle manufacturer in 2017. It operates in 25 global markets, with plans to reach 30 markets by the end of 2023. Its reputation overseas rivals household names here and so does its prices, with the Polestar 2 starting at $63,900.
To find out what it offers, we caught up with Polestar Australia managing director Samantha Johnson.
1. For people who haven't heard of Polestar before, where does sustainability fit into Polestar's business model? And how big of a role does it play in the development, design, decisions and other parts of the process?
We're always looking at how can we make the vehicle more sustainable, lighter, [with] better-sourced products. And we work with our suppliers … from a sustainable and ethical perspective.
We use blockchain technology and circularity to make sure that the products and materials that our suppliers are sourcing are both sustainably and ethically sourced. That's really important for us.
2. Have there been any stand-out moments for you so far where there's a sense of inspiration in the work being done here and the impact it's had or can have?
3. You mentioned the cost of petrol, and the cost of living is on everyone's mind at the moment. I think access is probably a key blocker for people thinking about buying an EV in terms of supply of the cars and also the price point. Could you speak to those factors?
See how much you could save with an EV and other switches in Finder's Green Consumer Report 2022.
4. What tips or insights do you have for people considering an electric car for the first time? What should they look for, practically, with an EV?
It's really comparing all of those things to what you would have in a petrol vehicle.
Looking at the costs, there are future incentives out there that will come to market. And I think it is going to just always be getting better for EVs.
Looking for your next car? Check out Finder's electric car reviews to compare different options.
5. In the automotive industry in general, what are the key areas where you'd like to see sustainability improvements?
And that's why we put our methodology out there and promote others. We make sure that we have a voice in conversations.We're on the EVC as a board member and we're also a member of the Federal Chamber of Auto Industries (FCAI). We go and speak at different events and make sure that we're spreading the word and influencing others to really do something about climate change.
Want more info and tips for making greener choices? Check out the Finder Green homepage.
Image credits: Getty Images, Supplied (Polestar)