The Finder Customer Satisfaction Awards ask Australians which credit card brands they trust and love the most. We surveyed thousands of Australians to rate their credit card providers based on customer service, features and benefits, ease of application, fees and interest rate, and trustworthiness.
Most Loved Credit Card: ING
ING took the top rank as the Most Loved Credit Card with a score of 4.22.
Loved Brand
American Express
American Express earned a Loved Brand badge for its credit cards.
American Express
American Express earned a Loved Brand badge for its credit cards.
HSBC
HSBC was honoured as a Loved Brand for its credit cards.
HSBC
HSBC was honoured as a Loved Brand for its credit cards.
Most Trusted Credit Card: American Express
American Express emerged as the winning Most Trusted Credit Card with a score of 4.20.
Trusted Brand
ING
ING received a Trusted Brand badge for its credit cards.
ING
ING received a Trusted Brand badge for its credit cards.
Bendigo Bank
Bendigo Bank was recognised as a Trusted Brand for its credit cards.
Bendigo Bank
Bendigo Bank was recognised as a Trusted Brand for its credit cards.
HSBC
HSBC scored a Trusted Brand badge for its credit cards.
HSBC
HSBC scored a Trusted Brand badge for its credit cards.
Legendary Service Credit Card: ING
ING won Legendary Service Credit Card with a score of 4.22.
Quality Service
American Express
American Express earned a Quality Service badge for its credit cards.
American Express
American Express earned a Quality Service badge for its credit cards.
Bendigo Bank
Bendigo Bank was honoured for Quality Service regarding its credit cards.
Bendigo Bank
Bendigo Bank was honoured for Quality Service regarding its credit cards.
Most Recommended Credit Card: ING
ING stood out as the winning Most Recommended credit card with a score of 4.13.
Recommended Brand
American Express
American Express received a Recommended Brand badge for its credit card.
American Express
American Express received a Recommended Brand badge for its credit card.
HSBC
HSBC was recognised as a Recommended Brand for its credit card.
HSBC
HSBC was recognised as a Recommended Brand for its credit card.
Bendigo Bank
Bendigo Bank scored a Recommended Brand badge for its credit card.
Bendigo Bank
Bendigo Bank scored a Recommended Brand badge for its credit card.
How we picked our 2026 Customer Satisfaction Awards winners
Over 50,000 Aussies rated brands they've used for Finder's 2026 Customer Satisfaction Awards. Consumers assess brands within a product category across various metrics, including trust, customer service, value and overall satisfaction.
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Customers reviewed products they had purchased or used recently, with the recency period varying by category—from within the past year to up to five years.
Surveys continued until each category reached a minimum sample size, depending on the incident rate of that category. Respondents selected a brand from a pre-populated list or entered their own. Responses were recorded as they fell naturally.
We used the following metrics to assess brands and asked customers between 4-8 questions, including:
- if they would recommend this brand to a friend.
- how they would rate each brand on a scale between 1 and 5 in terms of several metrics that varied by category, including: brand love, customer service, trust, reliability, features, value, and any factors unique to each product category (for example, 'rewards programs' for retailers).
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The final scores were determined exclusively based on the relevant metric. For example, the Most Trusted award was calculated based on responses to the question on how much people trust a brand, while the Most Loved award was based on responses to the question on how much people love a brand.
If a brand or product no longer exists in the market, they are disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name. Additionally, brands that did not meet the minimum per-brand sample size were excluded.
The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Read our Advertiser Disclosure.
Meet our experts

Graham Cooke, Head of consumer research
Graham Cooke is Finder’s Head of Consumer Research, leading the team responsible for gathering and analysing data on everything from consumer spending and saving habits to how different financial products perform in the real world.

Richard Whitten, Money editor
Richard Whitten is a money editor at Finder. He has been covering home loans, property and personal finance for the last 7 years.
Check out the best of the best, judged by experts.All the Finder Awards
Explore past Finder Customer Satisfaction Award winners
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Most Loved Credit Card
- Winner: American Express
- Loved Brand: ING
- Loved Brand: Bendigo Bank
Most Trusted Credit Card
- Winner: ING
- Trusted Brand: American Express
- Trusted Brand: Bendigo Bank
Legendary Service Credit Card
- Winner: ING
- Quality Service: American Express
- Quality Service: Bendigo Bank
Most Recommended Credit Card
- Winner: Bendigo Bank
- Recommended Brand: American Express
- Recommended Brand: ING
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Finder writers are subject matter experts and use primary sources, in-depth research and interviews with other experts to ensure you're getting accurate, up-to-date information. Articles are fact checked in line with our editorial guidelines.
Richard Whitten is Finder’s Senior Money Editor, with over eight years of experience in home loans, property, credit cards and personal finance. His insights appear in top media outlets like Yahoo Finance, Money Magazine, and the Herald Sun, and he frequently offers expert commentary on television and radio, helping Australians navigate mortgages and property ownership. Richard started his career in education and textbook publishing in South Korea. He holds multiple industry certifications, including a Certificate IV in Mortgage Broking (RG 206) and Tier 1 and Tier 2 certifications (RG 146), as well as a Bachelor of Education from the University of Sydney and a Graduate Certificate in Communications from Deakin University. See full bio
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