How much Bitcoin should I buy and how long should I hold for?

We answer two of the most important questions when it comes to investing in Bitcoin.

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The stock market is a device for transferring money from the impatient to the patient."”

Warren Buffett

Getting started

The stock market has proven Buffett correct time and time again. Investing in Bitcoin is no different. Those with the best returns are the ones who have been able to sit on their hands.

You need a plan and the patience to stick to it. Here's how to get started.

Choose a Bitcoin exchange

Disclaimer: This information should not be interpreted as an endorsement of cryptocurrency or any specific provider, service or offering. It is not a recommendation to trade.

Decide on your risk tolerance

Bitcoin is an extremely volatile asset. Prices have been known to swing by up to 20% in a single day. As a result, Bitcoin should be placed firmly within the "high-risk" section of any investment portfolio.

A common piece of advice with Bitcoin and cryptocurrencies is to "only invest what you can afford to lose". This is because the industry is still relatively new and no one quite knows how it will all pan out.

Once you understand this as a possibility, you can start to think of a figure that would be alright to risk. Would losing $1,000 hurt? What about $10,000? This number is different for everyone, but each investor will know the limit to what they can take, both emotionally and financially.

Look at the experts

Bitcoin has been around long enough that it is now part of many hedge fund portfolios. A recent survey of 100 hedge fund managers found that 98% planned to invest at least 1% into cryptocurrencies including Bitcoin. Of those fund managers investing in Bitcoin, the average portfolio allocation was around 7%, with 1 in 6 planning to allocate 10% or more.

Renowned billionaire and fund manager Paul Tudor Jones has set a target allocation of 5% Bitcoin for his firm's portfolio. Whether you follow this approach is up to you, but the 5–10% target provides a good benchmark to work from.

Invest as much or as little as you want

How much Bitcoin you buy is completely up to you. It can be fractionalised, which means you don't need to buy or sell a whole coin each time. This means you can spend as little as a few dollars. As a result, Bitcoin investments are extremely flexible.

Various brokers each have a different minimum spend. For instance, with the Finder app you can get started with as little as $25.

Exit strategy

Finally, while it's important to think about risk, it is just as important to think about profits. What happens if you quadruple your investment? Champagne all round? Only if you have an exit strategy in place. Think about your investment goals and use that to set some price points you would be happy cashing out at.

For example: If Bitcoin reaches $200,000 I'm going to sell 60% of my holdings to make a deposit on a house. If it reaches $300,000 I will sell the remaining 40% and retire early.

Putting it all together

Buying Bitcoin is best if you are investing for the long term. Only invest what you can afford to lose. Look for guidance from experts and have an exit plan ready if things go well.

With 30+ platforms available to buy Bitcoin from in Australia, it can be overwhelming to choose. Our experts have compared exchanges so you don't have to.

Best for beginners: CoinSpot

CoinSpot Cryptocurrency Exchange

$1
Minimum Deposit
351
Cryptocurrencies
1
Fiat Currency
  • Simple design
  • Diverse altcoin range with 300+ to choose from
  • Advanced trading features
  • 1% trading fee can quickly add up
  • Only supports AUD deposits from an Australian bank account
  • High spreads
CoinSpot is one of the more popular Australian cryptocurrency exchanges, particularly for beginners. With CoinSpot you can deposit fiat currency (AUD) and make a purchase within minutes. There's no need to stress about currency conversion, market making or order limits.
Deposit Methods Bank transfer
BPAY
Cash
Cryptocurrency
POLi
PayID
Deposit Fees POLi & PayID: None
BPAY: 0.9%
Cash: 2.5%
Direct Deposit: 0%
Direct bank transfer: None
Withdrawal Fees None for Australian bank accounts
Trading Fees Instant buy: 1%
OTC: 0.1%
Market order: 0.1%*
*Applies to BTC, XRP, LTC, DOGE, ETH, NEO, POWR, GAS, TRX, EOS, XLM, RChain, RFOX

Best for AUD purchases: Swyftx

Swyftx Cryptocurrency Exchange

$0
Minimum Deposit
312
Cryptocurrencies
2
Fiat Currencies
  • Transparent fee structures and 0.6% trading fee also comes with a discount for high-volume traders
  • Hybrid exchange with advanced features
  • Demo account for beginner traders to practice trading
  • Does not offer an order book for variable pricing
  • Platform may be confusing for beginners
  • Can only be used by Australian, NZ and UK residents
Swyftx is the ideal exchange for buying Bitcoin with AUD due to its integration with Osko bank transfers and low fees. Users can send money to their Swyftx account instantly using bank transfer and POLi pay methods.
Deposit Methods Bank transfer
Credit card
Cryptocurrency
Debit card
Osko
PayID
Deposit Fees Cryptocurrency: None
AUD deposits: $0
Withdrawal Fees Cryptocurrency: None
AUD withdrawals: $0
Trading Fees 0.6%

Best for low fees: Binance

Binance Cryptocurrency Exchange

$50
Minimum Deposit
354
Cryptocurrencies
53
Fiat Currencies
  • Huge range of features and investment options
  • Low fees including discounts for users that pay their fees with BNB
  • Global reputation
  • Complex for beginners
  • Large amounts of money deposited on platform may risk exploitation
Binance is the most popular cryptocurrency exchange on the market based on trading volume. It has one of the best reputations in the industry and is available in a wide number of countries. Binance offers some of the lowest trading fees out there, with users able to purchase Bitcoin with fees as low as 0–0.1%. Binance is suitable for both beginners and experienced traders. So if you find yourself wanting to explore cryptocurrencies further, Binance will accommodate most of your needs.
Deposit Methods Credit card
Cryptocurrency
Debit card
Osko
PayID
Deposit Fees None
Withdrawal Fees Fees vary
Trading Fees 0-0.1%

Best for social trading: eToro

eToro Cryptocurrency Trading

US$50
Minimum Deposit
19
Cryptocurrencies
19
Fiat Currencies
  • Interact with other traders
  • Get access to multiple markets like global stocks and cryptocurrency
  • Simple user design
  • Complex fee structure
  • Small range of cryptocurrencies
  • High minimum deposit of US$50 and order of US$25
eToro has been around for over a decade now, originally starting as an online exchange for shares and commodities. Since then, it has branched out into cryptocurrency while retaining its focus on trading. eToro has ample support for traders, including advanced buy and sell features. The feature that separates eToro from the rest when it comes to trading is its social elements. eToro's platform is filled with like-minded investors, where you can discuss trades and share news about crypto events. You can even see what trades other top investors make and copy them.
Deposit Methods Bank transfer
Credit card
Debit card
Neteller
PayPal
Online banking
Skrill
Deposit Fees Fees vary (conversion fees for non-USD deposits)
(US$50 minimum deposit)
Withdrawal Fees US$5 (minimum withdrawal of US$50)
Trading Fees Fees vary. Overnight and weekend fees apply

How we choose these services

These are our top picks but this isn't a complete comparison of every available exchange – so our favourites may not be the best choice for you. Read our full methodology here to see how we decide on our top picks.

Compare cryptocurrency exchanges

Name Product Deposit methods Fiat Currencies Cryptocurrencies
CoinSpot Cryptocurrency Exchange
Bank transfer, BPAY, Cash, Cryptocurrency, POLi, PayID
AUD

351
cryptocurrencies

CoinSpot is an Australian exchange that lets you easily buy, sell and trade more than 290 cryptos.
Digital Surge Cryptocurrency Exchange
Bank transfer, Cryptocurrency, POLi, Osko, PayID
AUD

287
cryptocurrencies

Finder Exclusive: New members get $10 bonus after verification. T&Cs apply.
An Australian based exchange with a focus on simplicity that allows users to purchase a range of cryptocurrencies with AUD.
Swyftx Cryptocurrency Exchange
Bank transfer, Credit card, Cryptocurrency, Debit card, Osko, PayID
AUD, NZD

312
cryptocurrencies

Finder Exclusive: Receive $10 BTC on Sign up and Verification.
Buy and sell a wide range of cryptocurrencies at competitive rates on this Australian exchange.
Binance Cryptocurrency Exchange
Credit card, Cryptocurrency, Debit card, Osko, PayID
USD, AUD, GBP, CAD, EUR, CNY, RUB, TRY, NGN, UAH & 40+ more

354
cryptocurrencies

Binance is the world’s largest exchange by trading volume. Get started with instant zero fee AUD deposits and withdrawals in Australia, and enjoy low trading fees, a wide selection of cryptocurrencies and 24/7 local customer support.
CoinJar Cryptocurrency Exchange
Cash, Credit card, Cryptocurrency, Debit card, Bank Transfer (PayID/Osko/BPAY)
AUD, GBP

49
cryptocurrencies

CoinJar offers a simple way to buy, sell, or trade cryptocurrency with AUD. Enjoy free and instant deposits, fees start from 0.05% and withdrawals are free to your bank account
Independent Reserve Exchange
Cryptocurrency, SWIFT, Osko, PayID, EFT
AUD, NZD, USD

27
cryptocurrencies

Trade AUD and other fiat currencies against a wide range of cryptos at competitive rates.
eToro Cryptocurrency Trading
Bank transfer, Credit card, Debit card, Neteller, PayPal, Online banking, Skrill
EUR, GBP, NZD, USD, AUD, CAD, HKD, SGD, CHF, NOK & 5+ more

19
cryptocurrencies

Disclaimer: Volatile investment product. You should consider whether you can afford to take the high risk of losing your money.
Copy the trades of leading cryptocurrency investors on this unique social investment platform. $10 minimum deposit.
Coinstash Cryptocurrency Exchange
Bank transfer, Cryptocurrency, PayID
AUD

168
cryptocurrencies

Buy 160+ different cryptocurrencies using AUD with competitive trading fees on this Australian-owned and operated exchange.
Cointree Cryptocurrency Exchange
Cash, Cryptocurrency, POLi, PayID, Online banking
AUD

266
cryptocurrencies

Buy 260+ cryptocurrencies with fast-growth portfolio insights, and the ability to swap any coin to any other instantly.
FTX Cryptocurrency Exchange
FTX Cryptocurrency Exchange
Credit card, Wire transfer, Silvergate Exchange Network (SEN), Signature SIGNET
USD,EUR,GBP,AUD,HKD,SGD,TRY,ZAR,CAD,CHF,BRL

241
cryptocurrencies

Sign up through Finder for a 5% discount on all trading fees. T&Cs apply.
FTX is an exchange built by traders for traders, with a range of derivatives markets such as options and futures with deep leverage, in addition to standard spot markets. Note: Not available for US customers.
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Disclaimer: This information should not be interpreted as an endorsement of cryptocurrency or any specific provider, service or offering. It is not a recommendation to trade. Cryptocurrencies are speculative, complex and involve significant risks – they are highly volatile and sensitive to secondary activity. Performance is unpredictable and past performance is no guarantee of future performance. Consider your own circumstances, and obtain your own advice, before relying on this information. You should also verify the nature of any product or service (including its legal status and relevant regulatory requirements) and consult the relevant Regulators' websites before making any decision. Finder, or the author, may have holdings in the cryptocurrencies discussed.

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