How much Bitcoin should I buy and how long should I hold for?

We answer two of the most important questions when it comes to investing in Bitcoin.

The stock market is a device for transferring money from the impatient to the patient."”

Warren Buffett, Legendary investor

Getting started

The stock market has proven Buffett correct time and time again. Investing in Bitcoin is no different. Those with the best returns are the ones who have been able to sit on their hands.

You need a plan and the patience to stick to it. Here's how to get started.

Choose a Bitcoin exchange

Disclaimer: This information should not be interpreted as an endorsement of cryptocurrency or any specific provider, service or offering. It is not a recommendation to trade.

Decide on your risk tolerance

Bitcoin is an extremely volatile asset. Prices have been known to swing by up to 20% in a single day. As a result, Bitcoin should be placed firmly within the "high-risk" section of any investment portfolio.

A common piece of advice with Bitcoin and cryptocurrencies is to "only invest what you can afford to lose". This is because the industry is still relatively new and no one quite knows how it will all pan out.

Once you understand this as a possibility, you can start to think of a figure that would be alright to risk. Would losing $1,000 hurt? What about $10,000? This number is different for everyone, but each investor will know the limit to what they can take, both emotionally and financially.

Look at the experts

Bitcoin has been around long enough that it is now part of many hedge fund portfolios. A recent survey of 100 hedge fund managers found that 98% planned to invest at least 1% into cryptocurrencies including Bitcoin. Of those fund managers investing in Bitcoin, the average portfolio allocation was around 7%, with 1 in 6 planning to allocate 10% or more.

Renowned billionaire and fund manager Paul Tudor Jones has set a target allocation of 5% Bitcoin for his firm's portfolio. Whether you follow this approach is up to you, but the 5–10% target provides a good benchmark to work from.

Invest as much or as little as you want

How much Bitcoin you buy is completely up to you. It can be fractionalised, which means you don't need to buy or sell a whole coin each time. This means you can spend as little as a few dollars. As a result, Bitcoin investments are extremely flexible.

Various brokers each have a different minimum spend. For instance, with the Finder app you can get started with as little as $5.

Exit strategy

Finally, while it's important to think about risk, it is just as important to think about profits. What happens if you quadruple your investment? Champagne all round? Only if you have an exit strategy in place. Think about your investment goals and use that to set some price points you would be happy cashing out at.

For example: If Bitcoin reaches $200,000 I'm going to sell 60% of my holdings to make a deposit on a house. If it reaches $300,000 I will sell the remaining 40% and retire early.

Putting it all together

Buying Bitcoin is best if you are investing for the long term. Only invest what you can afford to lose. Look for guidance from experts and have an exit plan ready if things go well.

With 30+ platforms available to buy Bitcoin from in Australia, it can be overwhelming to choose. Our experts have compared exchanges so you don't have to.

Best for beginners: CoinSpot

CoinSpot

$1
Minimum Deposit
537
Cryptocurrencies
1
Fiat Currency
  • Simple design
  • Diverse altcoin range with 300+ to choose from
  • Advanced trading features
  • 1% trading fee can quickly add up
  • Only supports AUD deposits from an Australian bank account
  • High spreads
CoinSpot is one of the more popular Australian cryptocurrency exchanges, particularly for beginners. With CoinSpot you can deposit fiat currency (AUD) and make a purchase within minutes. There's no need to stress about currency conversion, market making or order limits.
Deposit Methods Bank transfer
Credit card
Cryptocurrency
Debit card
PayPal
Deposit Fees Bank transfer and PayID: None
Cash: 2.5%
Card: 1.22%
Cryptocurrency: None
PayPal: 0.5%
Withdrawal Fees AUD: None
Cryptocurrency: Fees vary
PayPal: 0.5%
Trading Fees 1.00%

Best for AUD purchases: Swyftx

Swyftx

$0
Minimum Deposit
450
Cryptocurrencies
3
Fiat Currencies
  • Transparent fee structures and 0.6% trading fee also comes with a discount for high-volume traders
  • Hybrid exchange with advanced features
  • Demo account for beginner traders to practice trading
  • Does not offer an order book for variable pricing
  • Platform may be confusing for beginners
  • Can only be used by Australian, NZ and UK residents
Swyftx is the ideal exchange for buying Bitcoin with AUD due to its integration with Osko bank transfers and low fees. Users can send money to their Swyftx account instantly using bank transfer and POLi pay methods.
Deposit Methods Bank transfer
Credit card
Cryptocurrency
Debit card
PayID
Deposit Fees Bank transfer: $0
Card: $0
PayID: $0
Cryptocurrency: $0
Withdrawal Fees AUD: $0
Cryptocurrency: $0 (network fees apply)
Trading Fees 0.1 – 0.6%

Best for low fees: Binance

Binance Australia

$50
Minimum Deposit
404
Cryptocurrencies
98
Fiat Currencies
  • Huge range of features and investment options
  • Low fees including discounts for users that pay their fees with BNB
  • Global reputation
  • Complex for beginners
  • Large amounts of money deposited on platform may risk exploitation
Binance is the most popular cryptocurrency exchange on the market based on trading volume. It has one of the best reputations in the industry and is available in a wide number of countries. Binance offers some of the lowest trading fees out there, with users able to purchase Bitcoin with fees as low as 0–0.1%. Binance is suitable for both beginners and experienced traders. So if you find yourself wanting to explore cryptocurrencies further, Binance will accommodate most of your needs.
Deposit Methods Cryptocurrency
P2P
Apple Pay
Google Pay
Revolut Pay
Deposit Fees Cryptocurrency: None
Withdrawal Fees AUD: Not supported
Cryptocurrency: Fees vary
Trading Fees Maker: 0.0110 – 0.1000%Taker: 0.0230 – 0.1000%

Best for social trading: eToro

eToro Crypto

US$50
Minimum Deposit
130
Cryptocurrencies
27
Fiat Currencies
  • Interact with other traders
  • Get access to multiple markets like global stocks and cryptocurrency
  • Simple user design
  • Complex fee structure
  • Small range of cryptocurrencies
  • High minimum deposit of US$50 and order of US$25
eToro has been around for over a decade now, originally starting as an online exchange for shares and commodities. Since then, it has branched out into cryptocurrency while retaining its focus on trading. eToro has ample support for traders, including advanced buy and sell features. The feature that separates eToro from the rest when it comes to trading is its social elements. eToro's platform is filled with like-minded investors, where you can discuss trades and share news about crypto events. You can even see what trades other top investors make and copy them.
Deposit Methods Bank transfer
Credit card
Debit card
PayPal
eToro Money
Deposit Fees Debit card: 2% FX fee
Withdrawal Fees AU$5 (min. of US$30)
Up to a 3% currency conversion fee for AUD
Trading Fees 1.00%

How we choose these services

These are our top picks but this isn't a complete comparison of every available exchange – so our favourites may not be the best choice for you. Read our full methodology here to see how we decide on our top picks.

Compare cryptocurrency exchanges

10 of 22 results
Deposit methods Fiat currencies Cryptocurrencies Rewards Disclaimer
eToro logo
Bank transfer, Credit card, Debit card, PayPal, eToro Money
27
130
ENDS SOON!
$150
$150
VISA CARD REWARD
1
Join Finder
2
Sign up to eToro and make a trade
3
Get card from Finder
Ends by. T&Cs apply.
Go to site More info
Compare product selection
Kraken logo
Kraken
Finder Award
Bank transfer, Cryptocurrency, PayPal, PayID
10
457
ENDS SOON!
$150
$150
VISA CARD REWARD
1
Join Finder
2
Sign up to Kraken and make a trade
3
Get card from Finder
Ends by. T&Cs apply
Go to site More info
Compare product selection
Coinbase logo
Bank transfer, Cryptocurrency, PayPal, PayID
7
315
ENDS SOON!
$100
$100
VISA CARD REWARD
1
Join Finder
2
Sign up to Coinbase and make a trade
3
Get card from Finder
Ends by. T&Cs apply.
Go to site More info
Compare product selection
CoinSpot logo
CoinSpot
Most Loved
Bank transfer, Credit card, Cryptocurrency, Debit card, PayPal
1
537
Get $20 in BTC when you make a deposit. T&Cs apply.
Go to site More info
Compare product selection
Bitcoin.com.au logo
Bitcoin.com.au
Bank transfer, Credit card, Cryptocurrency, Debit card, PayPal
1
37
Get $20 worth of Bitcoin when you sign-up, verify and trade. T&Cs apply.
Go to site More info
Compare product selection
Swyftx logo
Swyftx
Finder Award
Bank transfer, Credit card, Cryptocurrency, Debit card, PayID
3
450
Get $20 in BTC when you verify your account. T&Cs apply.
Go to site More info
Compare product selection
Digital Surge logo
Bank transfer, Cryptocurrency, Osko, PayID
1
441
Receive $10 BTC on sign-up and verification. T&Cs apply.
Go to site More info
Compare product selection
Independent Reserve logo
Bank transfer, Credit card, Cryptocurrency, Debit card, PayPal
4
37
Get $20 of Bitcoin when you sign-up, verify and trade. T&Cs apply.
Go to site More info
Compare product selection
Binance Australia logo
Cryptocurrency, P2P, Apple Pay, Google Pay, Revolut Pay
98
404
Get 100 USDT welcome bonus when you sign up, verify and deposit. T&Cs apply.
Go to site More info
Compare product selection
Coinstash logo
Bank transfer, Cryptocurrency, Osko, PayID
1
1129
Get up to $200 BTC when you sign up and trade. T&Cs apply.
Go to site More info
Compare product selection
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Showing 10 of 22 results
Disclaimer: This information should not be interpreted as an endorsement of cryptocurrency or any specific provider, service or offering. It is not a recommendation to trade. Cryptocurrencies are speculative, complex and involve significant risks – they are highly volatile and sensitive to secondary activity. Performance is unpredictable and past performance is no guarantee of future performance. Consider your own circumstances, and obtain your own advice, before relying on this information. You should also verify the nature of any product or service (including its legal status and relevant regulatory requirements) and consult the relevant Regulators' websites before making any decision. Finder, or the author, may have holdings in the cryptocurrencies discussed.
James Edwards's headshot
Written by

Journalist

James Edwards is a seasoned cryptocurrency expert and content creator with over a decade of experience in blockchain, DeFi and Web3. An early adopter of Bitcoin, he has contributed to major outlets like Nasdaq, CoinDesk, and The Street, and has reported at leading industry events such as TechCrunch Disrupt and CoinDesk Consensus. James has produced over 200 YouTube videos, including interviews with influential figures like Changpeng Zhao (CZ) and Tim Draper, and holds a Bachelor of Liberal Arts & Sciences in Psychology from the University of Sydney, along with a Tier 1 Generic Knowledge certification in compliance with ASIC standards. James created cryptocurrency content at Finder as a video producer, writer and editor from 2018 to 2023. See full bio

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