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Credit Card Customer Satisfaction Awards 2023

We asked 1,000+ Australians to rate their credit card provider based on customer service, value for money and more – here's who came out on top.

Finder roadside assistance logo Credit card winner



When we asked Australians for their opinions about their credit card provider, ING came in first place overall, scoring 4.48/5 for overall satisfaction. Of the 45 people surveyed, 95% said they would recommend ING as a credit card provider. ING offers 2 credit cards: a low rate card with a $0 annual fee and a platinum card that offers cashback.

Credit card methodology

Highly commended

Bendigo Bank

Bendigo Bank

Bendigo Bank ranked in second place for credit card customer satisfaction, gaining an overall score of 4.48/5. Of the 46 people surveyed, 89% of people said they would recommend Bendigo Bank. It received the same customer satisfaction score as winner ING, and the tie was broken based on the recommendation score. Bendigo offers 6 credit cards for both personal and business use, including 2 that directly earn Qantas Points.

Coles logo


Coles ranked in third place, with an overall satisfaction score of 4.13/5. Of the 49 people surveyed, 81% said they would recommend Coles as a credit card provider. Coles offers 3 credit cards, with a choice of low rate, rewards and no annual fee. All of them offer Flybuys.

Credit card provider ratings 2023

BrandOverall satisfactionCustomers who'd recommend
ING★★★★★ 4.48/595%
Bendigo★★★★★ 4.48/589%
Coles★★★★★ 4.13/581%
American Express★★★★★ 4.10/582%
Bankwest★★★★★ 4.09/581%
Qantas Money★★★★★ 4.09/573%
Bank of Queensland★★★★★ 4.08/581%
St.George★★★★★ 3.99/575%
ANZ★★★★★ 3.89/577%
CommBank★★★★★ 3.89/571%
NAB★★★★★ 3.81/571%
Citi★★★★★ 3.79/567%
Westpac★★★★★ 3.68/566%
Latitude Financial★★★★★ 3.58/556%

Why you can trust our awards

expert advice
Expert analysis
Finder worked with leading insights company Dynata to survey over 30,000 Australians across almost 200 categories for our Customer Satisfaction Awards program.
They're comprehensive
We asked 1,082 Australians to rate their credit card providers based on 5 factors including whether they would recommend it to a friend.
They're independent
Some winners may be partners but this never influences our decisions. All winners are based on a clear methodology and must meet our editorial standards.

Ratings methodology

The Finder Customer Satisfaction Awards recognise Australia's favourite brands across a huge number of categories. We survey thousands of real Australians to understand how they feel about their recent product purchases to help you make a decision about what product to get. It's an independent awards program calculated by our data and insights team. Commercial partnerships do not influence the results in any way.

  • Consumers were asked to review a range of brands they used recently.
  • The recency period for credit card provider ratings was the last 2 years.
  • We got a minimum of 45 responses for each credit card provider. We asked a total of 1,082 customers.
  • Respondents were asked whether they would recommend each brand to a friend. This result was scored out of five as a percentage. For example, if 80% of respondents said they would recommend a brand, it received a score of 4 out of 5.

Customers were also asked how they would rate each provider on a scale between 1 and 5 and in terms of:

  1. Features and benefits
  2. Customer service
  3. Ease of application
  4. Fees and interest rate

The final brand score is an average of all of these individual ratings.

Disclaimer: While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every product or brand in the market was included for judging.

Credit card product awards

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