Which loyalty schemes are most popular in Australia?

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Peter Terlato
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Loyalty Program

Woolworths leads the pack, while womenswear store Millers is hugely successful.

Aussies love loyalty programs. New research shows close to three-quarters of Australians are members of at least one customer rewards club.

Supermarket giant Woolworths' possesses the greatest proportion of customer loyalty members, with almost half the population (49%) signed up for Woolworths Rewards.

Coles' flybuys program is almost as popular, attracting 45% of Aussie adults, while more than one fifth (21%) of Australians are members of Myer's loyalty scheme, MyerOne.

While females obviously make up the greatest proportion of women's wear outlet Millers loyalty program members, they also constitute the majority of members among all schemes, aside from one.

My Dan Murphy's male members outnumber female members.

Woolworths not only retains the most members, it's also a successful program in terms of loyalty.

The overwhelming majority of shoppers at both Woolworths/Safeway supermarkets (78.2%) and affiliated liquor chain Beer Wine Spirits (61.8%) are also loyalty program members.

Coles customers are also incredibly loyal, with most shoppers (69.2%) being FlyBuys members, together with more than half of all Liquorland (61%), Kmart (54.4%), Target (54.3%) and First Choice Liquor (53.6%) customers.

An impressive 73.4% of Millers shoppers are also rewards program members.

As with many rewards programs, the more you spend in one program, the greater the benefits and value. If you're finding it tough to decide between Woolworths Rewards and Coles' flybuys, take a look at these schemes side-by-side to see how they match up.

Is it cheaper to buy alcohol from Dan Murphy’s or 1st Choice Liquor? Who has the greatest variety? Best delivery service? Price match guarantees? Check out our comprehensive guide to the Aussie booze wars before buying that next case of beer, bottle of wine or spirits gift pack.

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