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Business In:Brief with James Chin-Moody (Sendle)


James Chin-Moody

CEO and co-founder of Sendle, 2014-Present

James Chin-Moody is the CEO and co-founder of Sendle, the Australian carbon neutral courier service designed as a cheaper, more convenient alternative to Australia Post. Sendle parcels have travelled a cumulative 4.3 billion kilometres since launching in November 2014, and the company recently raised $20 million in a Series B funding round to allow it to move into international markets.

James previously worked as Executive Director, Development at the CSIRO, Australian National Commissioner for UNESCO, as well as a member of the Australian Bureau of Meteorology Advisory Board and Trustee for the Australian Museum. He was also a panellist on the ABC television program The New Inventors and the co-author of The Sixth Wave: How to Succeed in a Resource-Limited World.

What was your first job?

Working at a bookstore. It was great and before the time of eBooks. I could read anything I wanted.

What's your proudest achievement?

Being part of Sendle and the great team that we have built.

What's the biggest lesson you've learned?

The startup journey is all about focus. I used to try to do many things at once, but it is so much more effective to spend more energy on fewer things. It speeds you up, and means you do a better job.

What other business leader do you most admire and why?

I really admire Bill Gates. Not only did he create an amazing business in Microsoft, he also used his business acumen to focus on some of the biggest problems facing the world through the Gates Foundation.

What's the best piece of business advice you've ever received?

Do what you say you will do. It is the best way to live a high-integrity life, and build trust in your business.

Business In:Brief is a regular interview feature that profiles a notable business leader each month. It is also included as part of our business newsletter, which you can sign up for below.

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