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Mobile mania: 7 million Australians look to buy a new phone in 2022

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A whopping number of Australians are planning to purchase a new mobile phone this year, according to new research by Finder.

A nationally representative survey of 1,086 respondents revealed 36% of Australians – equivalent to almost 7 million people – are looking to buy a new mobile in 2022.

The research revealed the Apple iPhone is at the top of Australians' shopping list – with 12% planning to buy an Apple device.

Almost just as many Aussies (11%) plan to buy a Samsung this year, while 6% don't know what brand they're buying yet.

Mariam Gabaji, tech expert at Finder, said Australians love their gadgets.

"Plenty of Australians want to upgrade their mobile phone this year, and there's interest in a wide range of brands."

The research shows a small number of Australians (2%) plan to buy a Google Pixel, while a further 2% plan to buy a second-hand phone.

Only 1 in 4 Aussies (25%) would be prepared to spend $1,000 or more on a new smartphone, while the average buyer is looking to spend a maximum of $698 on a new phone.

Gabaji said we'd gotten to the point with technology where there's no longer vast improvements from one model to the next.

"Hanging onto the same device for a few years is becoming the norm.

"It has now become easier to buy a phone under $1,000 that comes with good cameras, 5G capabilities and more. If you want to go with a big brand like Apple or Samsung you will need to compromise on their flagship phones and consider the iPhone SE or Samsung A53 instead.

"If you plan to splash out on a new phone – make sure you shop around for the best mobile plan to go with it."

Nearly 1 in 2 millennials (45%) are in the market for a new phone this year, compared to only 18% of baby boomers.

Are you planning on buying a new phone in 2022?
Yes, an apple iPhone12%
Yes, a Samsung11%
Yes, but I'm not sure what brand6%
Yes, another smartphone brand4%
Yes, a Google Pixel2%
No, but I plan to buy a second-hand phone2%
Yes, but not a smartphone (e.g. Nokia)0%
Source: Finder survey of 1,086 respondents, February 2022

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