From the iPhone X to the iPhone SE, compare iPhone plans now.
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All iPhone models
Why you should consider an iPhone
Love them or hate them, you can't deny that Apple changed the world when it launched the first iPhone. While the smartphone wasn't a unique idea, the combination of a simple, intuitive user interface and a capacitive touchscreen for easy control changed the way people thought of mobile phones.
The arrival of the App Store further cemented Apple’s iPhone as the pioneering force in making the smartphone the essential part of daily life that it is today. Since that original iPhone launched, competitors have managed to catch up, and in some cases exceed the iPhone's capabilities.
Google's Android platform has delivered some of the best smartphones money can buy, from the Samsung Galaxy range to the premium Google Pixel devices. However, there's still massive demand for Apple's iPhone devices despite this massive competition. In Australia particularly, the iPhone has long been one of the most popular devices on the market.
Apple's strategy for iPhone releases has changed remarkably since it unveiled the original 2G model. In 2014, Apple backtracked on Steve Jobs' notable comments to release a plus-sized variant in the form of the iPhone 6 Plus, which combined a bigger, phablet device with the iOS platform. This addition to the lineup saw Apple move to offer a smartphone lineup of two markedly different devices, rather than a single model with three different storage capacities.
Then in early 2016, the Cupertino company released the iPhone SE, a device that replicated a three-year-old design but with the latest processors and built-in camera. Because of Apple's annual product lifecycle, there is a very obvious structure to its launch plans.
Apple then changed its design paradigm significantly with 2017's iPhone X, a phone with no home button. If that's a problem for you, you can still opt to buy the iPhone 8 or iPhone 8 Plus, but it's clear that Apple sees the market shifting to a no-button future.
iPhone X plans
Why you should consider the iPhone X
Apple's latest flagship smartphone is the first major design shift from the company in years. Announced alongside the iPhone 8 and 8 Plus, the the iPhone X is the first iPhone to do away with the iconic home button, instead relying on an intelligent set of front-facing cameras for facial recognition to let you log in to the device.
Those fancy cameras may create a notch on the top of the screen, but they can also be used for some clever augmented reality functions. That can be anything from turning yourself into an Animoji to playing one of many new games on the App Store.
It's worth noting though that all that tech comes at a cost, with the iPhone X being the most expensive smartphone Apple has ever released. Now that it has been available for several months, the price wars have settled down and you can get the phone on a number of plans from major providers combined with generous inclusions.Back to top
iPhone 8 and iPhone 8 Plus plans
Why you should consider the iPhone 8 or 8 Plus
While the iPhone 8 and 8 Plus don't feature all the bells and whistles of the iPhone X, Apple still raised the bar for its annual release. Thanks to the new A11 Bionic processor, the iPhone 8 Plus manages to smash the battery life of previous generation iPhones, while offering improved performance across the board.
Apple has also introduced wireless charging in its iPhone 8 family of devices, a feature long available on Android devices but a welcome addition all the same.Back to top
iPhone 7 and iPhone 7 Plus plans
Why you should consider the iPhone 7 or 7 Plus
It may be a generation older than the current range of Apple smartphones, but the iPhone 7 is still a worthy model for consideration. The fact that it has been available for more than a year means that you can pick it up at more affordable prices than the iPhone X or iPhone 8, but still manages to deliver solid performance.
Among the iPhone 7's key selling points are a water-resistant design, optical image stabilisation for its cameras, and a Force Touch Home button that does away with the old click-style button of previous models.Back to top
iPhone SE and older iPhone plans
Why you should consider the iPhone SE or older iPhone models
The iPhone SE is a unique member of the iPhone family. It delivers iPhone 6S performance in the body of an iPhone 5, with a smaller screen and compact frame. While the SE is two years old now, it does have the distinct advantage of bearing impressive camera performance and an affordable price point.
Price is the other main consideration in this batch of phones. The iPhone 6 and 6S have all had their day in the sun, but they are still available to purchase for anybody looking to pick up a cheaper iPhone. However, it's worth noting here that the older iPhone models may not support all the popular applications on the App Store, and could struggle to perform well while running a newer version of iOS.Back to top
Latest iPhone news
Rumours suggest that Apple is on the brink of releasing an updated iPhone SE 2 handset with a better processor and no headphone jack. Read more…
If your iPhone is no longer talking to you nicely, there's a few simple steps you can take to get it back in order. Read more…
Six simple steps to return your iPhone to working order. Read more…
Australian Apple fans will pay just $39 for battery replacements as part of Apple's apology over iPhone slowdown issues. Read more…
Too busy to use whole words? Let emojis do the talking for you. Read more…
Score an Apple gift card with selected iPhone, Mac or iPad purchases for Black Friday. Read more…