The Finder Share Trading Customer Satisfaction Awards are decided by the people who know the brokers best – you. We asked customers of major share trading platforms to rate their provider. Here is what they told us.
The winners
In order to find Australia's most loved share trading broker, we rated the winners on 5 key categories: customer service, fees, tools and features, overall experience and recommendation scores.
Share Trading Customer Satisfaction winner:
Bell Direct
Australian broker Bell Direct took the top spot in our Share Trading Customer Satisfaction award, after 91% of its users that we surveyed said they would recommend the broker to a friend. Overall its customer satisfaction rating was 4.43 out of 5.
Runner up was online investment platform Superhero, earning itself a place as a finalist in our 2022 awards. According to its customers that we surveyed, 92% would recommend it to a friend. Overall Superhero scored 4.35 out of 5.
In third place was Selfwealth, also earning itself a spot as a finalist in our awards. It also has a customer satisfaction rating of 92% amongst those we surveyed and overall received 4.30 out of 5.
Best share trading platforms for customer satisfaction in 2022
Overall satisfaction
Customers who'd recommend
Platform
Review
★★★★★ 4.43/5
91%
Bell Direct is an Australian broker whose claim to fame is that it allows you to take advantage of trading opportunities faster. It also charges tied brokerage fees, meaning you’ll pay less to trade.
Superhero is another Aussie broker that allows you to trade for less. It gives its customers $0 trades on all US and ETF transactions and lets you buy individual shares on the ASX for $5.
Selfwealth is an Australian owned and operated share trading broker offering easy access to the Australian and US market from a single account. It also has a flat fee structure of $9.50 per trade.
eToro is an Israeli-backed trading platform whose claim to fame is its social trading feature. But it also offers 0% brokerage on long-term ETF trading.
Australia's largest trading platform, CommSec allows you to trade with all the bells and whistles. Going beyond its advanced features, it offers you the chance to trade into multiple countries around the world.
Another of the Big Four banks, Nabtrade will help you regardless of the type of trading you're looking to do. The broker offers a range of research and trading tools, as well as the option to trade in multiple countries.
IG is another broker that allows you to trade the world. It's known for charging some of the lowest brokerage fees on the market, starting with zero commissions for global stocks and $5 for ASX shares.
With the backing of one of Australia's Big Four banks, a Westpac Share Trading account allows you to invest in a range of investment types. It has a number of investment tools that will appeal to almost any type of investor.
ANZ Share Investing is again backed by a Big Four bank. It offers you competitive brokerage charges, won't charge you a thing if you don't use your account and the more trades you make in a month, the cheaper each trade becomes.
Finder worked with leading insights company Dynata to survey nearly 20,000 Australians across almost 200 categories for our Customer Satisfaction Awards program.
Consumers were asked to review a share trading platform they had previously used.
Brands had to receive a minimum of 55 responses in this category to be eligible for the award.
We then judged them based on 5 categories:
Customer service
Fees
Tools and features
Overall experience
Recommendation scores
Respondents were also asked whether they would recommend each product to a friend. This result was scored out of 5 as a percentage. For example, if 80% of respondents said they would recommend a product, it received a score of 4 out of 5.
The final score was calculated as an average of the 5 metrics scored.
Finder's Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades. Read the Product Disclosure Statement (PDS) and Target Market Determination (TMD) for the product on the provider's website.
Cameron Micallef was a utilities writer for Finder. He previously worked on titles including Smart Property Investment, nestegg and Investor Daily, reporting across superannuation, property and investments. Cameron has a Bachelor of Communication and Media Studies/ Commerce from the University of Wollongong. Outside of work Cameron is passionate about all things sports and travel.
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