The Finder Customer Satisfaction Awards asks Australians which pet insurance brands they trust and love the most. We surveyed thousands of Australians to rate their pet insurance branded based on value, features, customer service and claims.
Most Loved Pet Insurance: AAMI
AAMI has secured the title of winner for Most Loved Pet Insurance, achieving an impressive score of 4.23.
Loved Brand
Bow Wow Meow
Bow Wow Meow was awarded a Loved Brand commendation for its pet insurance.
Bow Wow Meow
Bow Wow Meow was awarded a Loved Brand commendation for its pet insurance.
RSPCA Pet Insurance
RSPCA Pet Insurance also earned a Loved Brand badge for its insurance products.
RSPCA Pet Insurance
RSPCA Pet Insurance also earned a Loved Brand badge for its insurance products.
Top Value Pet Insurance: AAMI
With a score of 4.21, AAMI takes out the top spot as the winner for Top Value Pet Insurance.
Value
Budget Direct
Budget Direct received a Value commendation in recognition of its pet insurance offerings.
Budget Direct
Budget Direct received a Value commendation in recognition of its pet insurance offerings.
Bow Wow Meow
Bow Wow Meow also scored a Value commendation for pet insurance.
Bow Wow Meow
Bow Wow Meow also scored a Value commendation for pet insurance.
Most Trusted Pet Insurance: Bow Wow Meow
Bow Wow Meow leads the pack as the winner for Most Trusted Pet Insurance, clocking in with a score of 4.20.
Trusted Brand
RSPCA Pet Insurance
The Trusted Brand commendation for pet insurance has been bestowed upon RSPCA Pet Insurance.
RSPCA Pet Insurance
The Trusted Brand commendation for pet insurance has been bestowed upon RSPCA Pet Insurance.
AAMI
AAMI also picked up a Trusted Brand commendation for its pet insurance.
AAMI
AAMI also picked up a Trusted Brand commendation for its pet insurance.
Legendary Service Pet Insurance: Bow Wow Meow
Boasting a high score of 4.32, Bow Wow Meow is the outright winner for Legendary Service Pet Insurance.
Quality Service
AAMI
AAMI was recognised with a Quality Service commendation for pet insurance.
AAMI
AAMI was recognised with a Quality Service commendation for pet insurance.
RSPCA Pet Insurance
A Quality Service commendation was also earned by RSPCA Pet Insurance.
RSPCA Pet Insurance
A Quality Service commendation was also earned by RSPCA Pet Insurance.
Easiest to Claim Pet Insurance: Bow Wow Meow
Bow Wow Meow has been named the winner for Easiest to Claim Pet Insurance after scoring 4.26.
Easy to Claim
AAMI
For its streamlined processes, AAMI scored an Easy to Claim commendation for its pet insurance.
AAMI
For its streamlined processes, AAMI scored an Easy to Claim commendation for its pet insurance.
Pet Insurance Australia
Pet Insurance Australia also garnered an Easy to Claim badge.
Pet Insurance Australia
Pet Insurance Australia also garnered an Easy to Claim badge.
Most Recommended Pet Insurance: Bow Wow Meow
Bow Wow Meow rounds out its success as the winner for Most Recommended Pet Insurance with a score of 4.14.
Recommended Brand
RSPCA Pet Insurance
A Recommended Brand commendation for pet insurance was presented to RSPCA Pet Insurance.
RSPCA Pet Insurance
A Recommended Brand commendation for pet insurance was presented to RSPCA Pet Insurance.
Woolworths Everyday Insurance
Woolworths Everyday Insurance rounded out the list with a Recommended Brand badge.
Woolworths Everyday Insurance
Woolworths Everyday Insurance rounded out the list with a Recommended Brand badge.
How we picked our 2026 Customer Satisfaction Awards winners
Over 50,000 Aussies rated brands they've used for Finder's 2026 Customer Satisfaction Awards. Consumers assess brands within a product category across various metrics, including trust, customer service, value and overall satisfaction.
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Customers reviewed products they had purchased or used recently, with the recency period varying by category—from within the past year to up to five years.
Surveys continued until each category reached a minimum sample size, depending on the incident rate of that category. Respondents selected a brand from a pre-populated list or entered their own. Responses were recorded as they fell naturally.
We used the following metrics to assess brands and asked customers between 4-8 questions, including:
- if they would recommend this brand to a friend.
- how they would rate each brand on a scale between 1 and 5 in terms of several metrics that varied by category, including: brand love, customer service, trust, reliability, features, value, and any factors unique to each product category (for example, 'rewards programs' for retailers).
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The final scores were determined exclusively based on the relevant metric. For example, the Most Trusted award was calculated based on responses to the question on how much people trust a brand, while the Most Loved award was based on responses to the question on how much people love a brand.
If a brand or product no longer exists in the market, they are disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name. Additionally, brands that did not meet the minimum per-brand sample size were excluded.
The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Read our Advertiser Disclosure.
Meet our experts

Ceyda Erem, Senior writer, Insurance
Ceyda Erem is Finder’s senior writer for insurance and has almost 10 years of experience writing about personal finance.

Graham Cooke, Head of consumer research
Graham Cooke is Finder’s Head of Consumer Research, leading the team responsible for gathering and analysing data on everything from consumer spending and saving habits to how different financial products perform in the real world.
All the Finder Awards
Check out the best of the best, judged by experts.
Explore past Finder Customer Satisfaction Award winners
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Most Loved Pet Insurance
- Winner: RSPCA Pet Insurance
- Loved Brand: Bow Wow Meow
- Loved Brand: Bupa Pet Insurance
Top Value Pet Insurance
- Winner: RSPCA Pet Insurance
- Value: Bupa Pet Insurance
- Value: Bow Wow Meow
Most Trusted Pet Insurance
- Winner: RSPCA Pet Insurance
- Trusted Brand: Bupa Pet Insurance
- Trusted Brand: Bow Wow Meow
Legendary Service Pet Insurance
- Winner: RSPCA Pet Insurance
- Quality Service: Bow Wow Meow
- Quality Service: Bupa Pet Insurance
Easiest to Claim Pet Insurance
- Winner: RSPCA Pet Insurance
- Easy to Claim: Bow Wow Meow
- Easy to Claim: Bupa Pet Insurance
Most Recommended Pet Insurance
- Winner: Budget Direct
- Loved Brand: RSPCA Pet Insurance
- Loved Brand: Bow Wow Meow
Most Loved- Winner: RSPCA Pet Insurance
- Highly commended: Bow Wow Meow Pet Insurance
- Highly commended: Bupa Pet Insurance
Top Value
- Winner: Bupa Pet Insurance
- Highly commended: RSPCA Pet Insurance
- Highly commended: Petbarn Pet Insurance
Most Trusted
- Winner: RSPCA Pet Insurance
- Highly commended: Bupa Pet Insurance
- Highly commended: Bow Wow Meow Pet Insurance
Legendary Service
- Winner: RSPCA Pet Insurance
- Highly commended: Bow Wow Meow Pet Insurance
- Highly commended: Petbarn Pet Insurance
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Sources
Ceyda Erem is Finder’s senior writer for insurance and has almost 10 years of experience writing about personal finance. Formerly a copywriter for several business and finance clients, Ceyda has written hundreds of articles, guides, blogs and more to ensure Australians stay in the loop about how to best manage their money. She has a Bachelor of Arts, Majoring in Writing from Macquarie University. See full bio
- Insurance
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