The Finder Customer Satisfaction Awards are decided by the only votes that really matter – yours. We asked thousands of life insurance customers to tell us about their experiences.
Most Loved Life Insurance - Direct: AAMI
AAMI was the winner for Most Loved Life Insurance - Direct with a score of 4.17.
Loved Brand
Medibank
Medibank received a Loved Brand badge for its direct life insurance.
Medibank
Medibank received a Loved Brand badge for its direct life insurance.
Allianz
Allianz was honoured as a Loved Brand for its direct life insurance.
Allianz
Allianz was honoured as a Loved Brand for its direct life insurance.
Top Value Life Insurance - Direct: Medibank
Medibank was Top Value Life Insurance - Direct with a score of 4.14.
Value
AAMI
AAMI earned a Value badge for its direct life insurance.
AAMI
AAMI earned a Value badge for its direct life insurance.
Allianz
Allianz was recognised for Value in direct life insurance.
Allianz
Allianz was recognised for Value in direct life insurance.
Most Trusted Life Insurance - Direct: Medibank
Medibank won for Most Trusted Life Insurance - Direct with a score of 4.17.
Trusted Brand
HCF
HCF received a Trusted Brand badge for its direct life insurance.
HCF
HCF received a Trusted Brand badge for its direct life insurance.
AAMI
AAMI was honoured as a Trusted Brand for its direct life insurance.
AAMI
AAMI was honoured as a Trusted Brand for its direct life insurance.
Legendary Service Life Insurance - Direct: Medibank
Medibank won Legendary Service Life Insurance - Direct with a score of 4.18.
Quality Service
HCF
HCF earned a Quality Service badge for its direct life insurance.
HCF
HCF earned a Quality Service badge for its direct life insurance.
Allianz
Allianz was recognised for Quality Service in direct life insurance.
Allianz
Allianz was recognised for Quality Service in direct life insurance.
Most Recommended Life Insurance - Direct: Medibank
Medibank was the Most Recommended Life Insurance - Direct brand with a score of 4.13.
Recommended Brand
AAMI
AAMI earned a Recommended Brand badge for its direct life insurance.
AAMI
AAMI earned a Recommended Brand badge for its direct life insurance.
Allianz
Allianz was honoured as a Recommended Brand for its direct life insurance.
Allianz
Allianz was honoured as a Recommended Brand for its direct life insurance.
Most Loved Life Insurance Via Super: Aware Super
Aware Super won for Most Loved Life Insurance Via Super with a score of 4.06.
Loved Brand
HESTA
HESTA received a Loved Brand badge for its life insurance via super.
HESTA
HESTA received a Loved Brand badge for its life insurance via super.
Australian Retirement Trust
Australian Retirement Trust was honoured as a Loved Brand for its life insurance via super.
Australian Retirement Trust
Australian Retirement Trust was honoured as a Loved Brand for its life insurance via super.
Top Value Life Insurance Via Super: Aware Super
Aware Super was Top Value Life Insurance Via Super with a score of 4.07.
Value
Australian Retirement Trust
Australian Retirement Trust earned a Value badge for its life insurance via super.
Australian Retirement Trust
Australian Retirement Trust earned a Value badge for its life insurance via super.
HESTA
HESTA was recognised for Value in life insurance via super.
HESTA
HESTA was recognised for Value in life insurance via super.
Most Trusted Life Insurance Via Super: UniSuper
UniSuper won Most Trusted Life Insurance Via Super with a score of 4.13.
Trusted Brand
HESTA
HESTA received a Trusted Brand badge for its life insurance via super.
HESTA
HESTA received a Trusted Brand badge for its life insurance via super.
Aware Super
Aware Super was honoured as a Trusted Brand for its life insurance via super.
Aware Super
Aware Super was honoured as a Trusted Brand for its life insurance via super.
Legendary Service Life Insurance Via Super: Aware Super
Aware Super won Legendary Service Life Insurance Via Super with a score of 4.03.
Quality Service
UniSuper
UniSuper earned a Quality Service badge for its life insurance via super.
UniSuper
UniSuper earned a Quality Service badge for its life insurance via super.
HESTA
HESTA was recognised for Quality Service in life insurance via super.
HESTA
HESTA was recognised for Quality Service in life insurance via super.
Most Recommended Life Insurance Via Super: Aware Super
Aware Super was the Most Recommended Life Insurance Via Super with a score of 3.99.
Recommended Brand
REST
REST earned a Recommended Brand badge for its life insurance via super.
REST
REST earned a Recommended Brand badge for its life insurance via super.
HESTA
HESTA was honoured as a Recommended Brand for its life insurance via super.
HESTA
HESTA was honoured as a Recommended Brand for its life insurance via super.
How we picked our 2026 Customer Satisfaction Awards winners
Over 50,000 Aussies rated brands they've used for Finder's 2026 Customer Satisfaction Awards. Consumers assess brands within a product category across various metrics, including trust, customer service, value and overall satisfaction.
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Customers reviewed products they had purchased or used recently, with the recency period varying by category—from within the past year to up to five years.
Surveys continued until each category reached a minimum sample size, depending on the incident rate of that category. Respondents selected a brand from a pre-populated list or entered their own. Responses were recorded as they fell naturally.
We used the following metrics to assess brands and asked customers between 4-8 questions, including:
- if they would recommend this brand to a friend.
- how they would rate each brand on a scale between 1 and 5 in terms of several metrics that varied by category, including: brand love, customer service, trust, reliability, features, value, and any factors unique to each product category (for example, 'rewards programs' for retailers).
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The final scores were determined exclusively based on the relevant metric. For example, the Most Trusted award was calculated based on responses to the question on how much people trust a brand, while the Most Loved award was based on responses to the question on how much people love a brand.
If a brand or product no longer exists in the market, they are disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name. Additionally, brands that did not meet the minimum per-brand sample size were excluded.
The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Read our Advertiser Disclosure.
Meet our experts

Graham Cooke, Head of consumer research
Graham Cooke is Finder’s Head of Consumer Research, leading the team responsible for gathering and analysing data on everything from consumer spending and saving habits to how different financial products perform in the real world.

Ceyda Erem, Senior writer, Insurance
Ceyda Erem is Finder’s senior writer for insurance and has almost 10 years of experience writing about personal finance.
All the Finder Awards
Check out the best of the best, judged by experts.
Explore past Finder Customer Satisfaction Award winners
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Most Loved Life Insurace
- Winner: Medibank
- Loved Brand: Allianz
- Loved Brand: AAMI
Most Trusted Life Insurace
- Winner: Allianz
- Trusted Brand: AAMI
- Trusted Brand: Medibank
Legendary Service Life Insurace
- Winner: Medibank
- Quality Service: AAMI
- Quality Service: Real Insurance
Most Recommended Life Insurace
- Winner: AAMI
- Recommended Brand: Medibank
- Recommended Brand: AIA Australia
Top Value Life Insurace
- Winner: Medibank
- Value: Allianz
- Value: AAMI
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Life insurance - Direct
Most Loved
- Winner: Medibank Life Insurance
- Finalist: AAMI Life Insurance
- Finalist: ahm Life Insurance
Top Value
- Winner: Medibank Life Insurance
- Finalist: Budget Direct Life Insurance
- Finalist: AAMI Life Insurance
Most Trusted
- Winner: HCF Life Insurance
- Finalist: ahm Life Insurance
- Finalist: ANZ Insurance
Legendary Service
- Winner: Medibank Life Insurance
- Finalist: AAMI Life Insurance
- Finalist: ahm Life Insurance
Life insurance - General
Most Loved
- Winner: Australian Super Life Insurance
- Finalist: Hostplus Life Insurance
- Finalist: CommBank Life Insurance
Top Value
- Winner: Australian Super Life Insurance
- Finalist: Hostplus Life Insurance
- Finalist: CommBank Life Insurance
Most Trusted
- Winner: Australian Super Life Insurance
- Finalist: Hostplus Life Insurance
- Finalist: CommBank Life Insurance
Legendary Service
- Winner: CommBank Life Insurance
- Finalist: Suncorp Life Insurance
- Finalist: Australian Super Life Insurance
Sources
Ceyda Erem is Finder’s senior writer for insurance and has almost 10 years of experience writing about personal finance. Formerly a copywriter for several business and finance clients, Ceyda has written hundreds of articles, guides, blogs and more to ensure Australians stay in the loop about how to best manage their money. She has a Bachelor of Arts, Majoring in Writing from Macquarie University. See full bio
- Insurance
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