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Finder’s Customer Satisfaction Awards Methodology

How we determined the winners for our 2023 customer satisfaction awards.

The Finder Customer Satisfaction Retail Awards recognise brand sentiment from customer feedback on a number of different product categories. Finder worked with leading data, insights and consulting company, Dynata to conduct thousands of customer interviews.

  • Consumers were asked to review a range of products they purchased recently.
  • The recency period varied between 3 months to 3 years, depending on the product category.
  • A minimum sample size was determined for each group, below which a brand did not qualify, ranging from 35 to 45 responses.
  • Respondents were asked whether they would recommend each product to a friend. This result was scored out of five as a percentage. For example, if 80% of respondents said they would recommend a product, it received a score of 4 out of 5.
  • Panellists were then asked how they would rate each product overall, and in terms of value for money, on a scale between 1 and 5.
  • Respondents were also asked to rate specific aspects of the product, tailored to each product type. For example, air fryer users were asked to rate cooking performance, ease of operation, cleaning and maintenance, and the range of features and functions while television users were asked to rate image quality, performance, range of features and design, and ease of operation.
  • The final score was calculated as an average of all metrics scored.
  • If a brand no longer exists in market they are disqualified. However if the brand name changes and the products remain the same the brand is still eligible under the new name.
  • The Finder Retail Awards is an independent awards program and commercial partnerships do not influence the results in any way.

Disclaimer: While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every product or brand in the market was included for judging.

Meet our experts

Susannah Binsted

Susannah Binsted


Head of International PR, Finder


Susannah Binsted is the international PR manager at Finder. She leads the Finder Retail Awards for 2023.
William Capada

William Capada


Insights Support Analyst, Finder Awards


William Capada is a data analyst for Finder's Customer Satisfaction Awards. He helps make sense of all the scoring.
Saranga Sudarshan awards analyst

Saranga Sudarshan


Insights Analyst, Finder Awards


Saranga is responsible for gathering the data that fuels the Finder Awards. He ensures our winners are based on facts, not biases.
Chris Jager senior editor

Chris Jager


Senior Editor, Finder Shopping


Chris is a senior editor at Finder covering all things shopping and retail. He has been writing about consumer technology for 17 years.

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