Media Release

The price of love: Six-year sweet spot, but long-time lovers lose out this Valentine’s Day

  • Australians to spend an impressive $119 on average on a loved one for Valentine’s Day
  • Those in 6-10 year relationships get most expensive gifts; sharp decline post 10 years
  • The most generous state is the ACT, Tasmania the state on tightest romantic budget
  • How to choose the best Valentine’s Day gifts and top ideas for 2016

February 10, 2016, Sydney, Australia – Australians are a generous bunch when it comes to Valentine’s Day with the average spend hitting $119, according to a new survey released in the lead-up to the big day, by one of Australia’s biggest comparison sites

Those lovebirds who have been together for 6-10 years have hit the sweet spot when it comes to gift giving this Valentine's Day, spending a whopping $145 on their special someone.

The Valentine’s Day Survey shows that couples who have been together for over five years, give and receive the most expensive presents, but it sharply declines for those who stay together longer than ten years.

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Bessie Hassan, Consumer Advocate at says it was interesting that the average spend on gifts nose dived after a couple had been together for more than a decade.

“Perhaps that’s when couples hit the ‘comfort zone’ or that’s when the mortgage and children come along and they’ve got less money to spend on luxuries.”

The most generous state was the ACT, where lovebirds spend $172 on their partners, while the state on the tightest romantic budget was Tasmania, where the average spend was $81.

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And while a coveted dinner reservation was still the most popular way to woo a loved one, one third of Aussies now prefer a romantic night in.

“Modern day intimacy is less about stressing about what to wear for the perfect date and more about what take-away to order while snuggled up on the couch with your other half,” she says.

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“This low-key way to celebrate the occasion was more popular with younger Australians, with 28% of Gen Y (those aged 18-34) and 25 per cent of Gen X (aged 35-54) preferring a night in, compared to only 14 per cent of Baby Boomers (aged 55-74),” she says.

Husbands spend 19 percent more on Valentine’s gifts than boyfriends do. Girlfriends are the biggest spenders, forking out $123 on presents for a beloved.

“Valentine’s Day is a prime opportunity to show your partner that they are special to you - a small gesture can go a long way to make someone feel appreciated.”

How to choose the best Valentine’s Day gifts

  • For couples that have just started dating: Contemplate your partner’s personal likes and interests; it’s the simplest (and safest) way to do present buying.
  • For those who’ve passed the honeymoon period: Consider what you two enjoy doing together or have put on that bucket list and make it happen on Valentine’s Day.
  • For long-term lovers: Think out of the box; think carefully about moments you’ve shared, items you’ve promised them (even jokingly) or a quirk you adore about them and buy a gift that represents this.

Valentine’s Day gift ideas

  • Romantic getaways: Valentine’s Day falls on a weekend this year, which is the perfect excuse to take a weekend escape with your special someone.
  • Personalised gifts: From food to photo books and handmade cards, these gifts ideas have plenty of personal touch.
  • Unique gifts: Here you’ll find a light box, How to Speak Emoji love book, as well as a wine bottle and glass carrier.
  • Gifts under $50: Think cupcakes, candles, a cookbook, and more.
  • Last minute gifts: A couples’ massage, romance hamper, red roses, or bottle of Champagne will do the trick.


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The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

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