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Media Release

Has Amazon delivered? Aussies hate paying for shipping

  • After price, 63% of Aussies choose a retailer because of free shipping
  • Same-day delivery is a priority for only 5% of shoppers
  • launches Amazon Price Analysis hub

6 December 2017, Sydney, Australia – Amazon’s arrival is claimed to start the biggest retail shake up in a generation, but new research suggests the shopping giant might be missing a trick, according to, the site that compares virtually everything.

The survey of 2,010 Australians reveals 63% of consumers say free delivery is the most important factor when choosing a retailer online, after the item's price.

While Amazon has promised that Australians will soon be able to access Amazon Prime - its service that offers fast free postage and other features in return for an annual fee - it isn’t available just yet.

Amazon US offers free shipping with all orders of US$25 or more on eligible items and Australia's offer is nowhere near as competitive.

As of today, Amazon is offering relatively cheap shipping, include a no-fee option if you spend $49 or more in a single order. In terms of speed, priority shipping for next day delivery is available from $9.99.

Graham Cooke, Insights Manager at says cost and speed of delivery is crucial in the age of Amazon.

“Cost of shipping is clearly the biggest bugbear for Aussie shoppers and for those basing their experience off Amazon overseas, disappointment could be likely,” he says.

“Retailers who offer free shipping across the board along with cheaper prices are going to capture more online shoppers.”

“Amazon has yet to launch its Prime subscription service in Australia, which would offer free deliveries for a set fee. It could be a game-changer when it finally arrives some time in 2018.”

Free shipping is not just important to the younger generation. A whopping 80% of Baby Boomers shop online and three in four of them favour stores with free delivery.

A distant second for online shoppers is tied between free returns (7%) and exchange options (7%). Interestingly same-day delivery is a priority for only 5% of consumers.

Mr Cooke urges Aussies to shop around before getting swept up in the Amazon whirlwind.

“While Amazon has a reputation for cheap prices, you should still check online to see if you can find the same product for less elsewhere.” has launched its Amazon Price Analysis hub at so Aussies can compare popular products on Amazon against local prices1.

What is cheaper on Amazon?

AmazonJB Hi-FiEB Games
Nintendo Switch$399$469$469
AmazonRebel SportFitbit
Fitbit Flex 2$66$168$89.95
AmazonHobby WarehouseDavid Jones
LEGO Yoda's Jedi
Starfighter Play Set

After price, which of the following matters most to you when shopping online?

Free shipping63%
Free returns7%
Returns/exchange options (60 days exchange, credit note)7%
Discount codes5%
Same day or next day shipping5%
Loyalty rewards (i.e. sign up discount, voucher for next purchase)3%
I don’t shop online1%

1Prices were last checked between 4 Dec 2017 and 5 Dec 2017 and may be subject to change. Prices include any discounts but exclude potential shipping charges.


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The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

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