Press Release

For immediate release

Information verified correct on December 5th, 2016

finder.com.au encourages Australians to compare what matters

  • finder.com.au launches multi-million dollar above-the-line media campaign
  • Creative message highlights need for Australians to compare things that really matter
  • finder.com.au invests further $1 million improving the comparison site for future growth

February 18, 2015, Sydney, Australia – One of Australia’s biggest comparison websites finder.com.au has announced a multi-million dollar advertising campaign to encourage more Australians to compare what really matters: home loans, credit cards, insurance and other financial products.

It’s the first time the Australian-owned comparison website has launched a major above-the-line campaign, which includes free-to-air TV, Foxtel, radio, Youtube, digital and social media advertising.

The creative idea behind the campaign was developed and produced by Radical Love, setting the scene at a corner store where two brothers are carefully comparing pieces of a chocolate bar side by side.

The four-week campaign kicks off today (February 18) online through display, social media and Youtube, TV on February 22 and radio on February 23, with a simple message about the importance of comparing financial products that even kids can appreciate.

Fred Schebesta, Co-founder and Director of finder.com.au, said the campaign was designed to highlight the need for more Australians to compare their financial products.

“Too many Australians don’t compare the things that actually matter. As kids, we compared everything with each other. As adults, most of us still spend hours comparing trivial things but financial products are often forgotten.

Screen Shot 2015-02-18 at 3.18.14 pm

Courtesy of finder.com.au and Radical Love

Fred Schebesta, Co-founder and Director of finder.com.au, said the campaign was designed to highlight the need for more Australians to compare their financial products.

“Too many Australians don’t compare the things that actually matter. As kids, we compared everything with each other. As adults, most of us still spend hours comparing trivial things but financial products are often forgotten.

“It’s time Australians knew who finder.com.au is because everyone should compare their financial products side by side and find better.”

Established in 2006 by Mr Schebesta and Co-founder and Director Frank Restuccia, finder.com.au is now one of the biggest comparison websites in Australia with over half a million Australians comparing financial products each month.

finder.com.au also invested over $1 million in the lead up to the campaign, with key hires and new technology, to prepare for the growing number of Australians visiting the website.

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 finder.com.au’s newly designed homepage

“We love empowering and inspiring people to want better. finder.com.au provides the tools to understand what that is and how to find it,” said Mr Schebesta.

“Our research shows that the majority of Australians don’t compare their financial products, with over two in five people (42 percent) heading straight into their bank branch while another 40 percent apply directly through their provider online.

“Many Australians love to compare things but not enough compare what really matters. We want more people to get online, compare the deals available and learn more about money because you can find better.”

finder.com.au plans to grow its Australian business this year, improve its existing categories, establish new categories to compare more products and prepare the global launch of finder.com.

Credits:

Client: finder.com.au

Creative Agency: Radical Love

Director: Anthony MacFarlane

Media Agency: Taska Media

Big Brother: Daniel Page

Little Brother: Tom Poulton

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For further information

Disclaimer

The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on finder.com.au's review pages for the current correct values.

About finder.com.au:

finder.com.au is one of Australia’s biggest comparison websites and has helped over 4.8 million Australians find better credit cards, home loans, life insurance, shopping deals and more since 2006. finder.com.au compares 250 credit and debit cards from 31 providers, over 300 home loan products, and information from 13 life insurance providers as well as online shopping promo codes, mobile phone plans, travel insurance and more. One Australian every five minutes is using finder.com.au or creditcardfinder.com.au to find better (Source: Google Analytics).

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