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Media Release

Black Friday: 4.1 million Australians plan to shop the sale

  • 22% of Australians say they’ll shop this year’s Black Friday sale
  • forecasts Aussies will spend at least $200 million
  • Tips and tricks for shopping this Friday

20 November 2017, Sydney, Australia – With 1 in 2 Aussies (46%) looking to cut costs this Christmas,, the site that compares virtually everything, predicts cash-strapped Aussies will be turning to sales such as Black Friday to scoop bargains.

According to the new survey one in five Australians (22%) plan to shop on Black Friday – equivalent to 4.1 million Australian adults.

While it’s traditionally a post-Thanksgiving sale in the US, more and more Aussie retailers are participating in the event, both online and off.

In fact, forecasts that Aussies will spend at least $200 million on Black Friday purchases1 this year.

Bessie Hassan, Money Expert at, says while the shopping event has well and truly arrived Down Under, many still haven’t heard of the sale and they could be missing out.

“The severe price cuts that come with Black Friday have been known to send bargain hunters into chaotic shopping brawls overseas.”

“While that is the extreme, December is notoriously the most expensive time of year, so these sales are a great opportunity to save on Christmas shopping,” she says.

The national survey of 2,010 respondents reveals that 56% don’t wait for sales and just buy goods or clothing as they need, while 9% prefer to wait for Boxing Day sales.

A further 13% admit they don’t know what Black Friday is.

“Aussies still see Boxing Day as one of the best days to score the biggest bargains, but we love a sale so I’d expect Black Friday to grow,” Ms Hassan says.

To shop the sale from the comfort of your couch, will be rounding up 300+ Black Friday offers here:

For more Black Friday statistics, please visit

Tips and tricks for shopping on Black Friday

1. Start browsing now
Regardless of what is on the Christmas list, take time now to find what stores have the gifts you’re after. If you’re looking to pick something up for yourself, start bookmarking your favourite items for a speedy check-out once the offer comes through.

2. Check the shipping details
If you’re shopping on an overseas website, make sure to check if the retailer ships to Australia before browsing - there’s no point in getting excited over a deal only to find you can’t actually receive it. That being said, there are options such as Australia Post’s ShopMate service which you can use.

3. Sign up to newsletters
Signing up to a handful of retailers’ newsletters can be worth your while to stay on top of deals. They sometimes offer special discounts to subscribers or update shoppers when new styles are added.

4. Shop around
On the day, shop around in case you find a better deal elsewhere. For example, the same item at David Jones could be cheaper on another website that’s online only.

5. Be cautious with electronics
Again with overseas websites, remember that some electronics might not work. Buying a transformer for the appliance to work is likely to outweigh the saving.

1 Based on forecast of eWAY Black Friday sales figures


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The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

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