Media Release

Are more Australians cheaping out on Valentine’s Day?

  • Shopping for Valentines day through up 325% this month from Feb 2014
  • More men shopping than women, with married couples being much less romantic
  • Perth tops list of most-searched city

Comments from Michelle Hutchison, Money Expert at

"We've seen a 325% increase in the number of Australians shopping for Valentine's Day gifts through in the past month to February 10, 2015 compared to the same time in 2014.

"Males are by far out-pacing women when it comes to online shopping for Valentine's Day, with guys shopping for gifts for girlfriends up by 141%, while gift shopping for boyfriends was up by 46%.

"We also found that there are five times more people searching gifts for 'him' while there were almost three times more people searching gifts for 'her'.

"Interestingly, the married folk are much less romantic when it comes to shopping online for Valentine's Day, with women shopping for their husbands on dropping by 89% and men shopping for their wives was up by just 24%.

The most romantic city

"Perth is topping the list for most romantic capital city, with more searches for Valentine's Day things to do in Perth than any other city on the site. It's followed by Sydneysiders, then Brisbane, Adelaide, Melbourne, Canberra, Darwin and then Hobart.

"It's great to see that more Australians are growing savvy with buying gifts online and finding the best deals by using discount codes. There's no need to pay full price any more as there's a lot of money to be saved by shopping online."

Most popular gifts:

The most popular gift experiences for Valentine's Day presents were by far P&O Cruises and Red Balloon.

Top 3 gifts for her
1. More guys are shopping for Heidi Klum lingerie on than anything else. (15% off and free overnight shipping here)

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2. Guys are getting sentimental with the second most popular gift searched on for Valentine's Day is this Photobook: "10 Reasons Why I Love You" (60% off and free shipping exclusive code here)

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3. The third most popular gift for her are these Classic Valentines Day Roses, with an exclusive deal for free chocolates.

Top 3 gifts for him:

1. Women are looking to spice up their Valentine's Day for their men, with the most popular gift for men a Fever naughty maid french outfit from Lovehoney, with discounts and free shipping offers here.


2. A novel camping tent is the second-most popular Valentine's gift for men, obviously for the more outdoors kind of guys. The VW Campervan Tent from Yellow Octopus comes with a free shipping promo code

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3. Ladies want to get kinky in the bedroom with their guys, with the third most popular gift being a Kinky Vows Activity Cards by Lovehoney. The 50 Shades of Grey frenzy has clearly sparked the imaginations of many Aussie women out there! A discount for these cards can be found here.

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The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

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