Aussies reveal their financial goals for 2025
Australians have revealed their biggest financial priorities for the rest of the year, according to new research by Finder.
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A Finder survey of 1,013 respondents revealed 28% of Australians – equivalent to 5.8 million people – say growing their savings is their main financial priority for 2025.
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The research found 1 in 8 (13%) want to increase their income, while 11% hope to pay down their mortgage.
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Growing an investment portfolio (8%) and beefing up superannuation balances (7%) are other leading financial priorities.
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While the average Australian has a whopping $41,023 in savings in April, almost 2 in 5 (38%) have less than $1,000 in savings, according to Finder's Consumer Sentiment Tracker.
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Sarah Megginson, personal finance expert at Finder, said Aussies have set their sights on recovery.
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"It's clear that people want to regain a sense of control over their money, whether that's by increasing their income, reducing debt, or boosting their super.
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"With the cost of living eating into household budgets, it's no surprise that millions of Aussies are looking to replenish their cash reserves as a top priority.
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"Setting clear financial goals and taking small, consistent steps – like automating savings or cutting unnecessary expenses – can help Australians get back on track faster."
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Megginson said what you don't measure you can't improve, so a great place to start is closely tracking your spending.
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"Doing a regular check-in on investments will help you stay focussed on your wealth goals.
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"Make sure the money you do save is working hard for you. If your savings account doesn't start with a '5', you could be getting a better deal."
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Just 16% of Aussies say they don't have any financial priorities in 2025.
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What is your main financial priority for 2025?
| Grow savings | 28% |
| Increase my income | 13% |
| Pay down my mortgage | 11% |
| Grow my investment portfolio (ie. buy more shares, crypto etc) | 8% |
| Grow my superannuation | 7% |
| Pay down personal debts (personal loan, car loan) | 6% |
| Improve my financial knowledge | 5% |
| Pay off credit card | 5% |
| None, I don't have any priorities | 16% |
| Source: Finder survey of 1,013 Australians, January 2025 |  |
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Methodology
- Finder's Consumer Sentiment Tracker is a monthly recurring nationally representative survey of more than 60,000 respondents.
- Figures in this release are based on 1,013 respondents from January, 2025.
- The Consumer Sentiment Tracker is owned by Finder and operated by Qualtrics.
- The survey has been running monthly since May 2019.
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Sources
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