How to sell on Facebook Marketplace

A step-by-step guide to selling (successfully) on Facebook Marketplace.


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Facebook Marketplace is an online marketplace where Facebook users can buy, sell and trade items. Not only is it integrated with the world's largest social media site, but you can also sell items on the platform without any listing fees.

But is Facebook Marketplace the right online sales channel for you? Keep reading to learn about the pros and cons of Facebook Marketplace, and how you can start selling from your Facebook account.

Who can sell on Facebook Marketplace?

In the United States, Facebook offers the "Marketplace for business" service which allows ecommerce retailers to sell items on the platform. At the time of writing, this feature was not yet available in Australia.

Australian car dealerships are allowed to sell vehicles through Facebook Marketplace, but selling in other categories is currently only open for individuals.

How do I decide what to sell on Facebook Marketplace?

You can list items on Facebook Marketplace in a wide range of categories, including:

  • Vehicles
  • Home & garden
  • Entertainment
  • Clothing & accessories
  • Electronics
  • Family
  • Hobbies
  • Classifieds
  • Pet supplies
  • Sport & outdoors
  • Property for rent
  • Property for sale

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