Pearler was named the most loved share trading platform at Finder's 2025 Customer Satisfaction Awards, with a customer score of 4.30 out of 5. It was also rated Australia's most trusted and most recommended trading platform.
The Finder Customer Satisfaction Awards ask Australians which brands and products they trust and love the most. For the share trading platform customer satisfaction awards, we surveyed thousands of Australians to rate their share trading platform.
Here are the results.
Most Loved Share Trading Platform: Pearler
Pearler was named the most loved share trading platform at Finder's 2025 Customer Satisfaction Awards, with a customer score of 4.30 out of 5. It was also rated Australia's most trusted and most recommended trading platform.
Loved Brand
Sharesies
Sharesies was highly commended for customer love, scoring 4.20 out of 5, while also named one of this year's most recommended trading platforms by Australians.
Sharesies
Sharesies was highly commended for customer love, scoring 4.20 out of 5, while also named one of this year's most recommended trading platforms by Australians.
CommSec
CommSec also received praise from customers, with a score of 4.10 out of 5, alongside high scores for trust and customer service.
CommSec
CommSec also received praise from customers, with a score of 4.10 out of 5, alongside high scores for trust and customer service.
Top Value Share Trading Platform: CMC Invest
CMC Invest was rated Australia's best value share trading platform, with a customer score of 4.31 out of 5. With its zero brokerage deal for ASX purchases under $1,000 and trades on global stocks, it's easy to see where customers find value.
CMC Invest was rated Australia's best value share trading platform, with a customer score of 4.31 out of 5. With its zero brokerage deal for ASX purchases under $1,000 and trades on global stocks, it's easy to see where customers find value.
Value
Pearler
Pearler was a close runner-up for value at this year's awards, scoring 4.28 out of 5.
Pearler
Pearler was a close runner-up for value at this year's awards, scoring 4.28 out of 5.
Stake
Stake was highly commended for top value at this year's awards, with a score of 4.18 out of 5.
Stake
Stake was highly commended for top value at this year's awards, with a score of 4.18 out of 5.
Most Trusted Share Trading Platform: Pearler
Pearler was named Australia's most trusted share trading platform at Finder's Customer Satisfaction Awards, earning a score of 4.30 out of 5.
Pearler was named Australia's most trusted share trading platform at Finder's Customer Satisfaction Awards, earning a score of 4.30 out of 5.
Trusted Brand
CommSec
One of Australia's most recognised brands, CommSec was highly commended for trust, with a score of 4.25 out of 5.
CommSec
One of Australia's most recognised brands, CommSec was highly commended for trust, with a score of 4.25 out of 5.
NABtrade
NABtrade was highly commended for most trusted share trading platform at this year's awards, scoring 4.22 out of 5.
NABtrade
NABtrade was highly commended for most trusted share trading platform at this year's awards, scoring 4.22 out of 5.
Legendary Service Share Trading Platform: Pearler
Pearler was awarded the highest score for legendary service at Finder's 2025 Customer Satisfaction Awards, scoring 4.31 out of 5.
Pearler was awarded the highest score for legendary service at Finder's 2025 Customer Satisfaction Awards, scoring 4.31 out of 5.
Quality Service
CommSec
CommSec was a runner-up for customer satisfaction, with a score of 4.05 out of 5.
CommSec
CommSec was a runner-up for customer satisfaction, with a score of 4.05 out of 5.
CMC Invest
CMC Invest also earned strong customer satisfaction ratings, scoring 4.03 out of 5.
CMC Invest
CMC Invest also earned strong customer satisfaction ratings, scoring 4.03 out of 5.
Most Recommended Share Trading Platform: Pearler
Pearler was the most recommended share trading platform at Finder's 2025 Customer Satisfaction Awards, with 94% of customers saying they'd refer it to a friend.
Pearler was the most recommended share trading platform at Finder's 2025 Customer Satisfaction Awards, with 94% of customers saying they'd refer it to a friend.
Recommended Brand
Vanguard Personal Investor
Vanguard Personal Investor was a runner up for the most recommended award, with 92% of customers willing to recommend it.
Vanguard Personal Investor
Vanguard Personal Investor was a runner up for the most recommended award, with 92% of customers willing to recommend it.
Sharesies
Sharesies was also highly recommended, with 90% of customers saying they'd pass it on to a friend.
Sharesies
Sharesies was also highly recommended, with 90% of customers saying they'd pass it on to a friend.
How we picked our Customer Satisfaction Awards
Each year, thousands of Australians rate brands they've used as part of Finder's Customer Satisfaction Awards. Consumers assess brands within a product category across various metrics, including trust, customer service, value and overall satisfaction. Finder surveyed thousands of customers and analysed their feedback.
Customers reviewed products they had purchased or used recently, with the recency period varying by category—from within the past year to up to five years.
Surveys continued until each category reached a minimum sample size of 500 to 5,000 responses, depending on the category. Respondents selected a brand from a pre-populated list or entered their own. Responses were recorded as they fell naturally.
We used the following metrics to assess brands and asked customers between 4-8 questions, including:
- if they would recommend this brand to a friend.
- how they would rate each brand on a scale between 1 and 5 in terms of several metrics that varied by category, including: brand love, customer service, trust, reliability, features, value, and any factors unique to each product category (for example, 'rewards programs' for retailers).
The final scores were determined exclusively based on the relevant metric. For example, the Most Trusted award was calculated based on responses to the question on how much people trust a brand, while the Most Loved award was based on responses to the question on how much people love a brand.
If a brand or product no longer exists in the market, they were disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name. Additionally, brands that did not meet the minimum per-brand sample size were excluded. The threshold ranged from 40 to 100 responses per brand, depending on the category, with most being 100.
The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Read our Advertiser Disclosure.
Meet our experts
Graham Cooke, Head of consumer research
Graham Cooke is Finder’s Head of Consumer Research, leading the team responsible for gathering and analysing data on everything from consumer spending and saving habits to how different financial products perform in the real world.
Kylie Purcell, Senior Editor, Investments
Kylie is Finder's investments expert. She is responsible for selecting the awards criteria we use to determine the winners.
All the Finder Awards
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