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Pet Insurance Customer Satisfaction Awards 2023

We asked 1300 Australians to rate their pet insurer based on customer service, value for money, benefits and more.

Finder pet insurance customer satisfaction logo Pet insurance customer satisfaction winner

Petcover pet insurance


Petcover came in first place overall, scoring 4.32/5. Of the people surveyed, 88% said they would recommend Petcover to a friend. Petcover offers dog and cat insurance. It's also one of the only insurers to offer horse and exotic pet insurance.

Pet insurance methodology

Highly commended

Guardian pet insurance

Guardian pet insurance

Guardian pet insurance ranked in second place, gaining an overall score of 4.3/5. 78% of people surveyed said they would recommend Guardian. It scored very highly in particular for its value for money.

Kogan pet insurance

Kogan pet insurance

Kogan pet insurance ranked in third place, gaining an overall score of 4.28/5. 89% of customers surveyed said they would recommend Kogan pet insurance.

Pet insurance customer satisfaction ratings 2023

BrandOverall satisfactionCustomers who'd recommend
Petcover pet insurance★★★★★ 4.32/588%
Guardian pet insurance★★★★★ 4.3/578%
Kogan pet insurance★★★★★ 4.28/589%
Guide dogs Australia pet insurance★★★★★ 4.28/593%
HCF pet insurance★★★★★ 4.23/583%
Budget Direct pet insurance★★★★★ 4.22/580%
Real pet insurance★★★★★ 4.22/582%
Everyday pet insurance★★★★★ 4.19/585%
RSPCA pet insurance★★★★★ 4.19/589%
Bow wow meow pet insurance★★★★★ 4.18/585%
Pet insurance Australia pet insurance★★★★★ 4.13/589%
Prime pet insurance★★★★★ 4.08/587%
Bupa pet insurance★★★★★ 3.99/583%
Medibank pet insurance★★★★★ 3.93/585%

Why you can trust our awards

expert advice
Expert analysis
We surveyed over 30,000 Australians for our Customer Satisfaction Awards program. For this category, we got 1300 responses for 18 pet insurers.
They're comprehensive
We asked 1300 Australians to rate their pet insurance provider based on several factors such as value for money and customer service.
They're independent
Some winners may be partners but this never influences our decisions. All winners are based on a clear methodology and must meet editorial standards.

Pet insurance customer satisfaction awards methodology

To get our customer satisfaction award winners for pet insurance, we asked a total of 1300 customers how they felt about their current pet insurer. To be eligible for inclusion in the final results, we had to get a minimum of 45 responses for each pet insurer.

We asked each customer to rate the following out of 5:

  • Features and benefits
  • Customer service
  • Value for money
  • Ease of application
  • Overall

Respondents were also asked whether they would recommend the brand to a friend. The final score was calculated as an average of all metrics scored.

Green Cross, RACQ, RAC and Petplan were not included in the final results because they did not meet our eligibility criteria. Green Cross Healthy Pets Plus isn't an insurance policy, it's a wellness programme. RACQ and RAC were excluded because they are not available in all Australian states. Petplan is now Petcover.

Pet insurance methodology

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