The Finder Customer Satisfaction Awards ask Australians which brands and products they trust and love the most. For the online-only account satisfaction awards, we surveyed thousands of Australians to rate their experience.
Most Loved Online-Only Bank Account: Macquarie Bank
Macquarie Bank won Most Loved Online-Only Bank Account with a score of 4.32.
Loved Brand
Up
Up earned a Loved Brand badge for its online-only bank account.
Up
Up earned a Loved Brand badge for its online-only bank account.
ING
ING was honoured as a Loved Brand for its online-only bank account.
ING
ING was honoured as a Loved Brand for its online-only bank account.
Most Trusted Online-Only Bank Account: Macquarie Bank
Macquarie Bank won Most Trusted Online-Only Bank Account with a score of 4.31.
Trusted Brand
ING
ING received a Trusted Brand badge for its online-only bank account.
ING
ING received a Trusted Brand badge for its online-only bank account.
Up
Up was recognised as a Trusted Brand for its online-only bank account.
Up
Up was recognised as a Trusted Brand for its online-only bank account.
Legendary Service Online-Only Bank Account: Macquarie Bank
Macquarie Bank won for Legendary Service Online-Only Bank Account with a score of 4.22.
Quality Service
Up
Up earned a Quality Service badge for its online-only bank account.
Up
Up earned a Quality Service badge for its online-only bank account.
Easy Street
Easy Street was honoured for Quality Service for its online-only bank account.
Easy Street
Easy Street was honoured for Quality Service for its online-only bank account.
Most Recommended Online-Only Bank Account: Up
Up won Most Recommended Online-Only Bank Account with a score of 4.21.
Recommended Brand
Macquarie Bank
Macquarie Bank earned a Recommended Brand badge for its online-only bank account.
Macquarie Bank
Macquarie Bank earned a Recommended Brand badge for its online-only bank account.
Easy Street
Easy Street was honoured as a Recommended Brand for its online-only bank account.
Easy Street
Easy Street was honoured as a Recommended Brand for its online-only bank account.
How we picked our 2026 Customer Satisfaction Awards winners
Over 50,000 Aussies rated brands they've used for Finder's 2026 Customer Satisfaction Awards. Consumers assess brands within a product category across various metrics, including trust, customer service, value and overall satisfaction.
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Customers reviewed products they had purchased or used recently, with the recency period varying by category—from within the past year to up to five years.
Surveys continued until each category reached a minimum sample size, depending on the incident rate of that category. Respondents selected a brand from a pre-populated list or entered their own. Responses were recorded as they fell naturally.
We used the following metrics to assess brands and asked customers between 4-8 questions, including:
- if they would recommend this brand to a friend.
- how they would rate each brand on a scale between 1 and 5 in terms of several metrics that varied by category, including: brand love, customer service, trust, reliability, features, value, and any factors unique to each product category (for example, 'rewards programs' for retailers).
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The final scores were determined exclusively based on the relevant metric. For example, the Most Trusted award was calculated based on responses to the question on how much people trust a brand, while the Most Loved award was based on responses to the question on how much people love a brand.
If a brand or product no longer exists in the market, they are disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name. Additionally, brands that did not meet the minimum per-brand sample size were excluded.
The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Read our Advertiser Disclosure.
Meet our experts

Graham Cooke, Head of consumer research
Graham Cooke is Finder’s Head of Consumer Research, leading the team responsible for gathering and analysing data on everything from consumer spending and saving habits to how different financial products perform in the real world.

Richard Whitten, Money editor
Richard Whitten is a money editor at Finder. He has been covering home loans, property and personal finance for the last 7 years.

Alison Banney, Editor, Money
With over 10 years of experience writing about personal finance, Alison has written extensively for a range of financial institutions and publications including Westpac, Money Magazine and Financy.
All the Finder Awards
Check out the best of the best, judged by experts.
Explore past Finder Customer Satisfaction Award winners
Most Loved Online-Only Bank Account
- Winner: Up
- Loved Brand: ubank
- Loved Brand: Macquarie Bank
Most Trusted Online-Only Bank Account
- Winner: Up
- Trusted Brand: ubank
- Trusted Brand: Macquarie Bank
Legendary Service Online-Only Bank Account
- Winner: Up
- Quality Service: ubank
- Quality Service: Macquarie Bank
Most Recommended Online-Only Bank Account
- Winner: Up
- Recommended Brand: ubank
- Recommended Brand: Macquarie Bank
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Finder writers are subject matter experts and use primary sources, in-depth research and interviews with other experts to ensure you're getting accurate, up-to-date information. Articles are fact checked in line with our editorial guidelines.
Alison is an editor at Finder and a personal finance journalist with over 10 years of experience, having contributed to major financial institutions and publications such as Westpac, Money Magazine, and Yahoo Finance. She is frequently quoted in media outlets like SmartCompany and SBS, offering expert insights on superannuation and money management. Alison holds a Bachelor of Communications in Public Relations and Journalism from the University of Newcastle, and has earned three ASIC RG146 certifications in superannuation, securities and managed investments and general financial advice, ensuring her expertise is fully aligned with ASIC standards. See full bio
- Superannuation
- Savings accounts, bank accounts and term deposits
- Budgeting and money-saving hacks
- Managing the cost of living
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