How to find the best software for your business

A business doesn't run itself, but with the right software it can seem like it does.

The best business software should help increase productivity, efficiency and profit without costing an arm and a leg. In general, there are three types of business software: productivity software, security software and communication software. Whether you own a small company or run a large enterprise, the right software could help drive your business to the next level.

However, there is no one software that will fit the bill for every company. For example, while most businesses could benefit from accounting software, some software programs are designed to solve particular problems within an industry. What works for another company might not work for yours.

We’ve put together a guide to help you figure out what software could best support your business. Read on to find out more.

Compare some of the best business software

Data obtained September 2018. Prices are subject to change and should be used only as a general guide.
Name Product Price per month (AUD) Free version? Free trial? Software type
Password Manager
Dashlane is an enterprise password vaulting solution that protects your company from the proliferation of cloud applications and poor password habits.
Web analytics
Clicky delivers real-time web analytics to websites with an easy-to-use dashboard.
Crazy Egg
SEO, heatmaps
Crazy Egg provides user experience analytics that can help pinpoint what's causing users to leave your website.
SEO, website crawling
DeepCrawl crawls your website to help reveal technical issues that could be affecting your SEO performance.
File hosting service
Dropbox is a collaborative cloud-based storage application that allows you to upload, share and edit files from any device.
$2.75 on purchases up to $55.08 and 5% on purchases above $55.08
Freelance services marketplace
Find digitally-savvy freelancers to help grow your small business or startup from as little as $5 per job.
Sign up required
Freelance platform helps employers and freelancers to come together and collaborate on projects.
Data visualization
Infogram is a visual data representation platform that allows users to create charts, infographics and maps from their own data sets.
Image optimizer and compressor
Speed up your website’s load times and reduce the size of images while maintaining their quality with

Compare up to 4 providers

What is business software?

Business software is essentially any software that is used for business purposes. This will differ greatly from business to business. An international enterprise might use an instant messaging program to help employees communicate, while that software could be completely irrelevant to a two-person company.

The right software can help your business do the following:

  • Manage and organise teams
  • Streamline communication
  • Save time and money
  • Keep track of documents and data
  • Increase production
  • Store and back up data and files securely
  • Hire employees and freelancers efficiently
  • Market content
  • Train staff
  • Improve your website
  • Prevent mistakes

What to look for when choosing business software

The type of software that will be best for you depends on the size of your business, the needs of your organisation and the specific problems you need to solve or automate. A good place to start is to ask yourself what solutions your business currently needs. For example, if you need a quicker way to optimise images for your website, spending a small amount of money on a tool that automates that process could save you big dollars in the long run as your design team can focus on creating top-quality marketing material. Many businesses require a VPN program to allow employees to securely access their servers.

Like many business decisions, the number one consideration when choosing software is the return on investment. If you can, look for software that offers either a free trial period or a free plan tier that gives you access to the core of the software before you have to pay for more. That way you can try before you buy and make sure that a program offers the solution you need.

Types of business software

Business software is a crucial aspect of making businesses run as efficiently, effectively and safely as possible. Most business software can be sorted into one of three categories: productivity, security or communication.

Custom software vs “off-the-shelf” software

If you feel packaged or “off-the-shelf” software isn’t meeting your business's needs, you may be interested in creating custom-built or bespoke software. Custom software might be the best solution to your problems, but it will come at a much higher cost. You will need additional resources to build and maintain any custom software solution.

Type of softwareProsCons
  • Built to suit your specific needs
  • Can be modified as your business grows and changes
  • Expensive
  • Time-intensive to build
  • May require a specialist to maintain
Packaged or “off-the-shelf”
  • Low-cost options and free trials
  • Easy to use
  • Often comes with customer support
  • Might not meet your needs
  • Can have limited functionality
You might also be interested in:

Bottom line

Whether you want to produce video content for your website, create an online customer chat feature or keep track of company finances, you can find a business software solution to suit your needs. If you’re interested in increasing your business’ success, start browsing business software today.

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