Sophie Wallis is a senior insights analyst with a passion for data storytelling. She spends her time turning complex data into digestible stories and uncovering new consumer trends. When she isn't working, you'll find her planning her next overseas holiday or bingeing on a big novel. Sophie has a Bachelor of Economics from the University of Melbourne.
Latest articles by Sophie Wallis
38 articles written by this author
Supermarket statistics 2024
Finder collected statistics on supermarket spending in 2023 and found that 4 in 5 Australians are signed up to a supermarket rewards program.
![Supermarket statistics 2024](https://dvh1deh6tagwk.cloudfront.net/finder-au/wp-uploads/2021/06/Woman-at-supermarket_GettyImages_450x250.jpg)
First Home Buyers Report 2022
Finder's First Home Buyers Report explores the attitudes and behaviours of new homeowners in a rapidly shifting housing market.
![First Home Buyers Report 2022](https://dvh1deh6tagwk.cloudfront.net/finder-au/wp-uploads/2022/06/Getty-Images_First-home-buyers_450x250.jpg)
Answering the million dollar question: Where should I invest in property?
Deciding when and where to invest in property is tricky. We investigate the best suburbs to buy with Finder's Property Investment Index.
![Answering the million dollar question: Where should I invest in property?](https://www.finder.com.au/finder-au/wp-uploads/2019/06/article-default_450x250.png)
The Future of Telecommunications report 2022
Finder’s Future of Telecommunications report explores the major trends shaping the future of mobile and broadband markets.
![The Future of Telecommunications report 2022](https://dvh1deh6tagwk.cloudfront.net/finder-au/wp-uploads/2022/06/Getty-Images_Connected-city_450x250.jpg)
Finder Green Consumer Report 2022
Finder research has found environmental concern has increased over the past year, particularly among men and older generations.
![Finder Green Consumer Report 2022](https://dvh1deh6tagwk.cloudfront.net/finder-au/wp-uploads/2022/05/Getty-Images_Trees_450x250.jpg)
The Future of Credit Cards report 2022
Finder’s Future of Credit Cards report explores the trends shaping credit cards and digital payments, including the rise of BNPL.
![The Future of Credit Cards report 2022](https://dvh1deh6tagwk.cloudfront.net/finder-au/wp-uploads/2022/05/Getty-Images_Credit-cards_450x250.jpg)
Plastic surgery statistics Australia
Finder research found that 6% of Australians – equivalent to 1.2 million people – have had some form of plastic surgery in the past 12 months.
![Plastic surgery statistics Australia](https://dvh1deh6tagwk.cloudfront.net/finder-au/wp-uploads/2022/03/Getty-Images_Plastic-surgeons-_450x250.jpg)
Decentra-what? Why metaverse real estate could be the next big thing
What is the point of owning digital land, and is it time to start investing?
![Decentra-what? Why metaverse real estate could be the next big thing](https://dvh1deh6tagwk.cloudfront.net/finder-au/wp-uploads/2022/04/Getty-Images_VR_450x250.jpg)
How much does virtual real estate cost in the metaverse?
A single parcel of land in Decentraland costs $19,000. Find out how metaverse real estate compares to real-world property in your city.
![How much does virtual real estate cost in the metaverse?](https://dvh1deh6tagwk.cloudfront.net/finder-au/wp-uploads/2022/04/Getty-Images_Virtual-reality_450x250-1.jpg)
Road trip statistics Australia
Finder research found 42% of Australians, equivalent to 8.2 million people, are planning a domestic road trip over the next 6 months.
![Road trip statistics Australia](https://dvh1deh6tagwk.cloudfront.net/finder-au/wp-uploads/2022/03/Getty-Images_Couple-by-the-sea_450x250.jpg)