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Woolworths Everyday Extra backflip is good news for shoppers


The supermarket giant has backed down on an unpopular policy.

Woolworths has made a major change to its Everyday Extra subscription loyalty scheme, 4 months after an unpopular alteration was rolled out to the program.

Everyday Extra lets you earn double the amount of Everyday Extra points on shops at Woolworths or Big W, with 2 points per $1 rather than the regular 1 point.

It also lets you take 10% off one shop a month (with a maximum discount of $50 on a $500 shop).

That discount means you'll often save more than the monthly $7 membership fee simply by being a member.

However, in July this year Woolworths tweaked the rules so that only in-store shopping at Woolworths and Big W was eligible for the monthly discount.

Online shopping didn't count, which resulted in an outcry from members.

Now Woolworths has dropped that unpopular change.

"Thank you to our customers who took the time to provide us with feedback on our recent changes to Everyday Extra," it wrote in an email sent to customers today.

"We've listened, and we want to help you access more value with your Everyday Extra benefits wherever and however you choose to shop. From 1 November, you'll be able to redeem your discount online or in‑store at both Woolworths and Big W."

Woolworths email

Woolworths announced the policy change in an email to current Everyday Extra members. Image: Woolworths/Supplied

Given how many of us took up online grocery shopping in earnest during the pandemic, that's a welcome switch.

My email from Woolworths also told me that since joining I've accrued $206.46 in Everyday Extra discounts, as well as earning 11,246 points.

That's well above the $70 a year cost, even before adding in the value of those points (which I'll be turning into Qantas Points).

So despite the flip-flopping, I reckon it's been worth signing up - even though I haven't yet found the Woolworths Member Rewards pricing so appealing.

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Image: Finder/Photographer: Angus Kidman
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