Chasing the sun and the SEA: Southeast Asia tops travel destinations for Australians in 2025
Millions of Australians are planning a getaway this year, according to new research by Finder.
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A Finder survey of 1,013 respondents revealed 68% of Australians – more than 14 million people – are preparing for a trip in 2025.
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The research shows 40% of Aussies will holiday at home – that's 8.3 million people planning to travel domestically.
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Almost 1 in 3 (28%) plan to travel internationally throughout the year.
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Southeast Asia (SEA) is at the top of plenty of people's wish lists this year, with 15% of Aussies keen to visit countries in the region including Vietnam, Thailand and Singapore.
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Peta Taylor, insurance expert at Finder said, the data shows a shift to destinations offering more competitive prices.
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"Southeast Asia has long been a favourite holiday hotspot among Australians, with holidaymakers flocking to more competitively priced destinations like Indonesia and Vietnam."
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The data shows Europe is in second place for international destinations, with 13% of Australians planning a trip to countries such as Spain and Germany.
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Japan rounds out the top three popular international destinations, with 12% planning to visit the Land of the Rising Sun.
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The United States (7%), United Kingdom (6%), China (4%) and India (2%) are also popular with Australian tourists in 2025.
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Taylor said travel insurance was essential for any Australian looking to travel overseas.
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"If you can't afford insurance, you really can't afford the trip.
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"An incident overseas – whether it's a cancelled flight or overnight hospital stay – can cost you hundreds or even thousands of dollars.
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"The best thing you can do is compare a few travel insurance policies to ensure you're getting the best bang for your buck."
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Taylor said plenty of Aussies are keen to visit places a little closer to home this year.
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"This is a consequence of the cost of living with a growing number of Aussies looking to holiday on a budget.
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"For people wanting to keep their costs low, removing the need for flights can mean a holiday is in reach," Taylor said.
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Where are you planning to travel in 2025?
| Domestically (within Australia) | 40% |
| Southeast Asia (e.g. Vietnam, Thailand, Laos, Singapore, Indonesia, Cambodia, etc) | 15% |
| Europe (e.g. Italy, Spain, Germany, France, etc) | 13% |
| Japan | 12% |
| United States | 7% |
| United Kingdom | 6% |
| China | 4% |
| India | 2% |
| None of the above | 32% |
| Source: Finder survey of 1,013 Australians, January 2025 |  |
Methodology
- Finder's Consumer Sentiment Tracker is a monthly recurring nationally representative survey of more than 60,000 respondents.
- Figures in this release are based on 1,013 respondents from January 2025.
- The Consumer Sentiment Tracker is owned by Finder and operated by Qualtrics.
- The survey has been running monthly since May 2019.
Sources
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