Finder’s 2026 Shopping Report: Australians set to spend $5.1 billion on Black Friday
Key takeaways
- 35% of Australians are set to shop the Black Friday sales.
- The average shopper is expected to spend $236.
- Finder's 2026 Shopping Report includes Black Friday shopping tips.
Australians are expected to spend an eye watering amount across the upcoming sales season, according to a new report by Finder.
Finder's 2026 Shopping Report reveals more than 1 in 2 Aussies (54%) – 11.7 million people – have shopped or plan to shop during some of the biggest sales events of the year.
Black Friday has nabbed the top sales spot with 35% of Aussies planning to shop, down from 40% in 2025.
That's 7.6 million people shopping Black Friday alone.
Boxing Day, once considered the biggest deal day, is now a distant second, with 25% planning to splurge.
Shoppers are expected to spend $236 each on average on Black Friday and Cyber Monday – equivalent to $5.1 billion nationally.
Taylor Blackburn, personal finance specialist at Finder, said while Black Friday is still the biggest event on the sales calendar, fewer Aussies are planning to take part this year.
"Black Friday is still the main event, but we're seeing shoppers become more selective about when and where they spend.
"Cost-of-living pressures have continued to intensify, so many are prioritising what they actually need over impulse buys."
Blackburn encouraged Australians to take a disciplined approach to major sale events and avoid impulse buying.
"Before the sales start, write a list and set yourself a realistic budget. It's also worth checking price history tools beforehand so you know whether a deal is genuinely good value.
"A discount on something you didn't need in the first place isn't a savings."
Clothes and shoes (32%) are high on the priority list for Aussies looking to bag a bargain this Black Friday, with electronics and gadgets (19%) next on the shopping list.
Shoppers also have their eyes set on beauty, skincare, and makeup (17%), as well as food and alcohol (17%), accessories such as handbags (14%) and toys (12%).
Did you shop OR do you plan to shop during the following sales in 2026?
| Black Friday | 35% |
| Boxing Day | 25% |
| Amazon Prime Day | 16% |
| Cyber Monday | 15% |
| Afterpay Day | 7% |
| Click Frenzy | 6% |
| Singles' Day | 4% |
| Vogue Online Shopping night | 3% |
| None of the above | 46% |
| Source: Finder's 2026 Shopping Report |  |
Click here to read Finder's 2026 Shopping Report.
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