Bargain hunters: 8.1 million Australians plan to shop the EOFY sales
Millions of Aussies are hoping to snap up a deal during the end of financial year sales this year, according to new research by Finder.
A Finder survey of 1,015 respondents revealed more than 1 in 3 (38%) Australians plan to shop the end of the financial year (EOFY) sales this year – up from 31% a year ago.
That's equivalent to 8.1 million people who will be looking to bag a bargain.
The average shopper is planning to spend $2,316 across the sales. This is down from $3,170 last year – a 27% decrease.
Chris Jager, shopping expert at Finder, said rising costs have pushed many to rein in non-essential spending.
"While more people will be shopping the sales this year, on average Aussies will be spending less overall.
"It reflects a shift in consumer behaviour – we're seeing a slight rise in bargain hunting, but also a growing restraint when it comes to spending.
"Rather than splurging, many are looking to stretch their dollar further by focusing on essentials or only focusing on the biggest discounts."
Aussies will spend the most on travel and leisure ($1,300) on average, followed by home and living ($408), family and lifestyle ($273), and fashion and personal care ($265).
Jager said the EOFY sales are one of the best times to grab a bargain this side of Black Friday.
"If you're after a big-ticket item like a TV or fridge, or your winter wardrobe is in need of an update, there will be some great deals on offer.
"You can check out the latest offers and discounts across a huge range of products on Finder's EOFY sales hub."
Of those who plan to shop, 55% will do so both online and in person.
A quarter (26%) will shop exclusively online, while 1 in 5 (19%) will do so in person.
Jager reminded Aussies that a good deal is only worth it if you need the item.
"It's easy to get caught up in a sales frenzy. Before you hit the purchase button, ask yourself this question: 'Would I buy this if the sale price was the normal retail price?'.
"In other words, don't be swayed by big discount numbers and only focus on the stuff you need."
Do you plan to shop the EOFY sales this year?
| Yes | 38% |
| No | 62% |
| Source: Finder survey of 1,015 respondents, May 2025 |  |
Methodology
- Finder's Consumer Sentiment Tracker is a monthly recurring nationally representative survey of more than 60,000 respondents.
- Figures in this release are based on 1,015 respondents from May 2025.
- The Consumer Sentiment Tracker is owned by Finder and operated by Qualtrics.
- The survey has been running monthly since May 2019.
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