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Collectible craze: Aussies turn to memorabilia to give their cash flow a boost

Brown Louis Vuitton Monogram Leather Handbag_Canva_1800x1000

As the cost of living soars, millions of Aussies are turning to alternative investments to make money, according to new research by Finder.

A Finder survey of 1,096 respondents revealed more than a quarter (28%) of Australians – equivalent to 5.6 million people – are taking investing outside of the share market to build their wealth.

Of those investing in alternatives, sneakers proved to be the most popular, with 34% investing in a pair with the view to profit.

Tickets to major events like sports matches and concerts are becoming a hot commodity, with 29% of alternative investors saying they've done this.

Interestingly, 1 in 5 alternative investors (20%) are treating handbags as a way to make money, while a similar number have put their earnings in electronics like game consoles (18%), and trading cards (18%) respectively.

Kylie Purcell, investing expert at Finder, said that a dip in the market encouraged would-be investors to turn their eyes elsewhere.

"During the boom at the peak of the pandemic many Aussies became more familiar with investing.

"Since then, we've experienced a very volatile market making share trading feel a bit more daunting for some.

"Looking for ways to grow your wealth through alternative investments can be a great option as you can often receive multiple benefits.

"It can feel more familiar if you invest in something you are passionate about."

Other popular investments included art (16%), luxury watches (14%), designer clothing (13%), memorabilia (9%) and musical instruments (9%).

Male investors favoured sneakers (30%), tickets (28%), trading cards (22%) and art (21%).

Women put their money towards sneakers (39%), tickets (30%) and handbags (27%).

Purcell reminded Aussies that knowledge is the most valuable tool in an investor's arsenal.

"Understanding what you're investing in will give you the best chance at making a return.

"Whether it's shares, sneakers or handbags, putting in the time to compare your options in that category will pay dividends."

Have you invested in any of the following in the last 12 months with a view to make money from it?
Tickets (e.g. sport, concert, other events)29%
Electronics (e.g. video games, consoles, computers)18%
Trading cards (e.g. pokemon cards, baseball cards etc.)18%
Luxury watches14%
Designer / luxury clothing13%
Musical instrument9%
Designer furniture7%
Classic cars4%
Other (please specify)3%
Source: Finder survey of 307 respondents who have invested in items with the view of making money from it, July 2023

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