Amazon Prime just got more expensive in Australia. Here’s what you’ll pay
Amazon Prime's new prices are already in effect for new customers, while existing subscribers won't pay more until late November.
The monthly Amazon Prime plan has jumped from $9.99 to $12.99, a 30% increase.
The annual plan has gone from $79 to $99, up 25%.
The new prices apply immediately to anyone signing up for Prime from today, 21 October 2026.
When will existing members pay more for Amazon Prime?
You won't be charged the new price just yet.
Amazon says existing members will keep paying the old price until their first membership renewal on or after 25 November 2026.
Paying monthly now works out to $155.88 a year, which is around $36 more than the old monthly price would have cost you over 12 months.
It's also well above the new annual fee of $99.
If you're planning to keep Prime for the long haul, switching to an annual plan is the cheaper option.
In an email to members, Amazon said the price hike reflects the growing range of products and benefits included with Prime.
What all do you get with a Prime subscription?
The inclusions haven't changed, so you're still getting the same benefits, just at a higher price.
Prime includes free and expedited delivery, Prime Video (with ads in the base subscription), Prime Music, Prime Reading, cloud gaming through Amazon Luna and early access to sales events like Prime Day and Prime Big Deal Days.
Want to watch Prime Video without ads? That'll cost you an extra $2 a month on top of your subscription.
When did Amazon last raise Prime prices in Australia?
This is only the second time Amazon has raised Prime prices in Australia since the service launched in 2018.
Back then, it cost $6.99 a month or $59 a year.
The last price hike was in May 2023, when the monthly price rose to $9.99 and the annual fee to $79.
If the new prices no longer feel worth it, or you're not getting much use out of Prime, it might be time to hit the cancel button.
Our latest research found that 34% of Aussies pay for at least one subscription they rarely or never use, wasting around $600 a year.
With prices going up, now could be a good time to audit your subscriptions and see where you could save by cancelling the ones you don't use.
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