Australians planning to spend $1.2 billion on Mother’s Day

Posted: 10 May 2021 2:54 pm

Millions of Australians will be spending up a storm this Mother's Day according to new Finder research.

A new Finder survey of 913 respondents has revealed what Australians are planning to purchase their mum this year, and how much they'll be spending.

According to the data, flowers are the most popular Mother's Day gift, with over a quarter of respondents (26%) planning to purchase a bouquet for their mum.

Mother's Day cards (20%) and chocolates (19%) rounded out the top three gift purchases.

In total, 62% of Aussies plan to get their mum something for Mother's Day. Of those who plan to shower their mum with gifts, the average gift-giver plans to spend $102 – that's equivalent to $1.2 billion nationwide.

Kate Browne, personal finance expert at Finder, said that you can still spoil mum on a budget.

"Being a mum can be a demanding, and at times thankless job, so having a dedicated day to celebrate mothers is a really lovely occasion for many of us.

"There's still a day to go until Mother's Day, so if you haven't bought mum a present yet, it's definitely time to get cracking.

"Flowers, cards and chocolate are always a popular option, along with dining out at a restaurant.

"If you're a little strapped for cash, something as simple as a home-cooked meal or a bush walk together can a lot more imaginative than a pair of slippers is the chance to make some memories," Browne said.

The research found that men ($128) plan to spend slightly more than women ($87) on their mothers this year.

By age group, Gen X plans to be the most generous, budgeting for around $126. Whereas Gen Z is intending to spend just $94 in comparison.

South Australians ($108) will be spending the most on their mothers on average, followed by those from New South Wales ($107) and Western Australia ($107).

Browne said that Mother's Day shouldn't break the bank.

"At the end of the day, mum doesn't care how much you spend, so there's no need to blow the budget.

"Get creative, and think outside the square.

"The best gift is quality time together, so it's important to make this a priority this Mother's Day," Browne said.

What do you plan to get your mum for Mother's Day?
A card20%
A meal at a restaurant/ cafe12%
I plan to make her a gift8%
I plan to make her food6%
I don't have a mother/ celebrate Mother's Day30%
Nothing, I don't plan to get her anything8%

Source: Finder's Consumer Sentiment Tracker, 913 Australians, May 2021

Stuck for inspiration? Visit Finder's Mother's Day deals hub for some last-minute gift ideas!

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