We asked thousands of Australians to rate their personal loan lenders on factors including customer service, trustworthiness, and whether they would recommend it to others.
Most Loved Personal Loan: Bendigo Bank
Bendigo Bank blitzed the field for Most Loved Personal Loan, with a score of 4.42.
Loved Brand
ING
ING received a Loved Brand badge for its personal loans.
ING
ING received a Loved Brand badge for its personal loans.
Bank of Melbourne
Bank of Melbourne captured a Loved Brand badge for its personal loans.
Bank of Melbourne
Bank of Melbourne captured a Loved Brand badge for its personal loans.
Most Trusted Personal Loan: HSBC
HSBC claimed top honours for Most Trusted Personal Loan with a score of 4.31.
Trusted Brand
ING
ING achieved a Trusted Brand badge for its personal loans.
ING
ING achieved a Trusted Brand badge for its personal loans.
Bank of Melbourne
Bank of Melbourne earned a Trusted Brand badge for its personal loans.
Bank of Melbourne
Bank of Melbourne earned a Trusted Brand badge for its personal loans.
Legendary Service Personal Loan: Bank of Melbourne
Bank of Melbourne won outright for Legendary Service Personal Loan, posting a score of 4.38.
Quality Service
ING
ING acquired a Quality Service badge for its personal loans.
ING
ING acquired a Quality Service badge for its personal loans.
HSBC
HSBC nabbed a Quality Service badge for its personal loans.
HSBC
HSBC nabbed a Quality Service badge for its personal loans.
Most Recommended Personal Loan: Bendigo Bank
Bendigo Bank was the winner for Most Recommended Personal Loan with a score of 4.25.
Recommended Brand
ING
ING took home a Recommended Brand badge for its personal loans.
ING
ING took home a Recommended Brand badge for its personal loans.
HSBC
HSBC walked off with a Recommended Brand badge for its personal loans.
HSBC
HSBC walked off with a Recommended Brand badge for its personal loans.
Most Loved Personal Loans for Cars: Bank Australia
Bank Australia topped the category for Most Loved Personal Loans for Cars, scoring 4.42.
Loved Brand
ANZ
ANZ was recognised for Loved Brand in its personal loans for cars.
ANZ
ANZ was recognised for Loved Brand in its personal loans for cars.
Commonwealth Bank
Commonwealth Bank came away with Loved Brand for its personal loans for cars.
Commonwealth Bank
Commonwealth Bank came away with Loved Brand for its personal loans for cars.
Most Trusted Personal Loans for Cars: ANZ
ANZ won Most Trusted Personal Loans for Cars, notching up a score of 4.38.
Trusted Brand
Bank Australia
Bank Australia scored Trusted Brand for its personal loans for cars.
Bank Australia
Bank Australia scored Trusted Brand for its personal loans for cars.
Commonwealth Bank
Commonwealth Bank earned Trusted Brand for its personal loans for cars.
Commonwealth Bank
Commonwealth Bank earned Trusted Brand for its personal loans for cars.
Legendary Service Personal Loans for Cars: Bank Australia
Bank Australia secured Legendary Service Personal Loans for Cars with a score of 4.38.
Quality Service
ANZ
ANZ picked up Quality Service for its personal loans for cars.
ANZ
ANZ picked up Quality Service for its personal loans for cars.
Commonwealth Bank
Commonwealth Bank was awarded Quality Service for its personal loans for cars.
Commonwealth Bank
Commonwealth Bank was awarded Quality Service for its personal loans for cars.
Most Recommended Personal Loans for Cars: Bank Australia
Bank Australia finished first for Most Recommended Personal Loans for Cars, scoring 4.42.
Recommended Brand
ANZ
ANZ took home Recommended Brand for its personal loans for cars.
ANZ
ANZ took home Recommended Brand for its personal loans for cars.
Commonwealth Bank
Commonwealth Bank landed Recommended Brand for its personal loans for cars.
Commonwealth Bank
Commonwealth Bank landed Recommended Brand for its personal loans for cars.
How we picked our 2026 Customer Satisfaction Awards winners
Over 50,000 Aussies rated brands they've used for Finder's 2026 Customer Satisfaction Awards. Consumers assess brands within a product category across various metrics, including trust, customer service, value and overall satisfaction.
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Customers reviewed products they had purchased or used recently, with the recency period varying by category—from within the past year to up to five years.
Surveys continued until each category reached a minimum sample size, depending on the incident rate of that category. Respondents selected a brand from a pre-populated list or entered their own. Responses were recorded as they fell naturally.
We used the following metrics to assess brands and asked customers between 4-8 questions, including:
- if they would recommend this brand to a friend.
- how they would rate each brand on a scale between 1 and 5 in terms of several metrics that varied by category, including: brand love, customer service, trust, reliability, features, value, and any factors unique to each product category (for example, 'rewards programs' for retailers).
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The final scores were determined exclusively based on the relevant metric. For example, the Most Trusted award was calculated based on responses to the question on how much people trust a brand, while the Most Loved award was based on responses to the question on how much people love a brand.
If a brand or product no longer exists in the market, they are disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name. Additionally, brands that did not meet the minimum per-brand sample size were excluded.
The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Read our Advertiser Disclosure.
All the Finder Awards
Check out the best of the best, judged by experts.
Explore past Finder Customer Satisfaction Award winners
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Most Loved Personal Loan
- Winner: ING
- Loved Brand: Westpac
- Loved Brand: NAB
Most Trusted Personal Loan
- Winner: ING
- Trusted Brand: NAB
- Trusted Brand: Westpac
Legendary Service Personal Loan
- Winner: ING
- Quality Service: NAB
- Quality Service: Westpac
Most Recommended Personal Loan
- Winner: ING
- Recommended Brand: NAB
- Recommended Brand: ANZ
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- Winner: Plenti
- Finalist: Alex Bank
- Finalist: Now Finance
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Finder writers are subject matter experts and use primary sources, in-depth research and interviews with other experts to ensure you're getting accurate, up-to-date information. Articles are fact checked in line with our editorial guidelines.
Richard Whitten is Finder’s Senior Money Editor, with over eight years of experience in home loans, property, credit cards and personal finance. His insights appear in top media outlets like Yahoo Finance, Money Magazine, and the Herald Sun, and he frequently offers expert commentary on television and radio, helping Australians navigate mortgages and property ownership. Richard started his career in education and textbook publishing in South Korea. He holds multiple industry certifications, including a Certificate IV in Mortgage Broking (RG 206) and Tier 1 and Tier 2 certifications (RG 146), as well as a Bachelor of Education from the University of Sydney and a Graduate Certificate in Communications from Deakin University. See full bio
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