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Best parenting and baby brands in the 2023 Finder Retail Awards

We reveal Australia's favourite parenting and baby brands for 2023.

Chris Jager's headshot

By

Chris Jager

Edited by

Jason Loewenthal

Updated

The Finder Retail Awards recognises Australia's favourite brands across more than 100 retail categories. We surveyed thousands of real Australians to understand how they feel about their recent product purchases and used that information to reward the most popular brands.

These are the winners in the parenting and baby category for 2023.

Best parenting brand 2022

Best rated baby store: Baby Village

Baby Village was crowned winner of best baby store thanks to its impressive scores for customer service, product range, product quality and value for money. It was recommended by 92% of the customers we surveyed.

Highly commended
  • Baby Bunting
  • Baby Kingdom
Best parenting brand 2022

Best rated baby formula brand: Nutura

Nutura has been crowned Australia's best baby formula with impressively high scores across ease of preparation, product range and value for money. A whopping 100% of surveyed customers recommend the brand.

Highly commended
  • Karicare
  • Aptamil
Best parenting brand 2022

Best rated baby nappies brand: Huggies

This year, Huggies came out on top as Australia's best nappies brand. It managed to beat out last year's winner Rascal + Friends thanks to exceptionally high scores for absorbency and anti-leak protection. 95% of people said they would recommend the brand to friends.

Highly commended
  • Rascal + Friends
  • Babylove
Best parenting brand 2022

Best rated baby pram brand: Baby Jogger

Baby Jogger was crowned the best pram manufacturer in the 2023 Finder Retail Awards with an impressive 98% of respondents indicating they would recommend the brand. It received excellent scores in all categories including performance, ease of use, maintenance and value for money.

Highly commended
  • Bugaboo
  • Steelcraft

How we chose the winners

The Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with data and insights company Dynata to conduct thousands of customer interviews regarding their product purchasing history and satisfaction with their purchased products.

Disclaimer: Please refer to our methodology for more information about how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.

Meet our experts

Susannah Binsted

Susannah Binsted


Head of international PR, Finder


Susannah Binsted is the international PR manager at Finder. She leads the Finder Retail Awards for 2023.
William Capada

William Capada


Insights support analyst, Finder Awards


William Capada is a data analyst for Finder's Customer Satisfaction Awards. He helps make sense of all the scoring.
Saranga Sudarshan awards analyst

Saranga Sudarshan


Insights analyst, Finder Awards


Saranga is responsible for gathering the data that fuels the Finder Awards. He ensures our winners are based on facts, not biases.
Chris Jager senior editor

Chris Jager


Senior editor, Finder shopping


Chris is a senior editor at Finder covering all things shopping and retail. He has been writing about consumer technology for 17 years.
Jason Loewenthal's headshot
To make sure you get accurate and helpful information, this guide has been edited by Jason Loewenthal as part of our fact-checking process.
Chris Jager's headshot
Written by

Editor

Chris Jager is the editorial lead for shopping at Finder. With over 16 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age. Before joining Finder, Chris was the editor of Lifehacker Australia for 5 years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro '80s computers while juggling 3 TikTok-obsessed daughters. See full bio

Chris's expertise
Chris has written 18 Finder guides across topics including:
  • Consumer technology
  • Home entertainment
  • Online shopping
  • Video games
  • Seasonal sales events
  • Money saving hacks

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