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Finder Retail Awards 2023: Best beauty brands

We asked more than 30,000 Australians to rate their favourite brands and retailers – here's who came out on top in the beauty categories.

The Finder Retail Awards recognises Australia's favourite brands across more than 100 retail categories. We surveyed tens of thousands of real Australians to understand how they feel about their recent product purchases and used that information to reward the most popular brands.

These are the best brands in the beauty category for 2023.

Best hair dryer brand

Best-rated hair dryer brand: GHD

98% of surveyed Australians recommend GHD hair dryers, which helped the brand walk away with this year's Finder Award for best hair dryer brand. It also scored highly for performance and ease of use.

  • Remington
  • VS Sassoon

See Finder's picks for the best hair dryers in Australia

Best hair straightener brand

Best-rated hair straightener brand: Cloud Nine

Australians have rated Cloud Nine as the best hair straightener brand in Australia in this year's Finder Awards. The brand scored highly for performance, ease of use and value for money – 3 essential features for any good hair straightener. It received an overall recommendation rating of 96%.

  • Remington
  • GHD

See Finder's picks for the best hair straighteners in Australia

Best makeup Brand

Best-rated makeup brand: McoBeauty

McoBeauty has been named the best makeup brand in Australia at this year's Finder Awards. It beat out more than 20 other brands to take out the top prize, with an excellent rating across all scoring metrics. An astonishing 100% of customers we surveyed recommended the brand.

  • Nars
  • Morphe

See where to buy skincare products online

Best Skincare Brand

Best-rated skincare brand: Nivea

Australians have crowned Nivea the best skincare brand of the year at the 2023 Finder Awards. It attracted an overall recommendation rating of 93% in our survey. Customers showered the brand with impressively high scores across performance, product range and ease of use. It also outscored every other brand for value.

  • Olay
  • Neutrogena

See where to buy skincare products online

How we chose the winners

The Finder Retail Awards recognises brand sentiment from customer feedback on different retail product categories. Finder worked with data and insights company Dynata to conduct thousands of customer interviews regarding their product purchasing history and satisfaction with their purchased products.

Disclaimer: Please refer to our methodology for more information about how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.

Meet our experts

Susannah Binsted

Susannah Binsted

Head of international PR, Finder

Susannah Binsted is the international PR manager at Finder. She leads the Finder Retail Awards for 2023.
William Capada

William Capada

Insights support analyst, Finder Awards

William Capada is a data analyst for Finder's Customer Satisfaction Awards. He helps make sense of all the scoring.
Saranga Sudarshan awards analyst

Saranga Sudarshan

Insights analyst, Finder Awards

Saranga is responsible for gathering the data that fuels the Finder Awards. He ensures our winners are based on facts, not biases.
Chris Jager senior editor

Chris Jager

Senior editor, Finder shopping

Chris is a senior editor at Finder covering all things shopping and retail. He has been writing about consumer technology for 17 years.

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