The Finder Retail Awards recognises Australia's favourite brands across more than 100 retail categories. We surveyed tens of thousands of real Australians to understand how they feel about their recent product purchases and used that information to reward the most popular brands.
These are the best brands in the beauty category for 2023.
![Image: Finder Best hair dryer brand](https://www.finder.com.au/finder-au/wp-uploads/2023/07/Finder-Award-Winner-RGB-300x300-56.png)
![Image: Supplied GHD logo](https://www.finder.com.au/finder-au/wp-uploads/2023/09/GHD-logo_Supplied_600x600.png)
Best-rated hair dryer brand: GHD
98% of surveyed Australians recommend GHD hair dryers, which helped the brand walk away with this year's Finder Award for best hair dryer brand. It also scored highly for performance and ease of use.
Finalists
- Remington
- VS Sassoon
![Image: Finder Best hair straightener brand](https://www.finder.com.au/finder-au/wp-uploads/2023/07/Finder-Award-Winner-RGB-300x300-57.png)
![Image: Supplied Cloud Nine logo](https://www.finder.com.au/finder-au/wp-uploads/2020/12/cloud-nine-heai_logo_supplied_300x300.png)
Best-rated hair straightener brand: Cloud Nine
Australians have rated Cloud Nine as the best hair straightener brand in Australia in this year's Finder Awards. The brand scored highly for performance, ease of use and value for money – 3 essential features for any good hair straightener. It received an overall recommendation rating of 96%.
Finalists
- Remington
- GHD
See Finder's picks for the best hair straighteners in Australia
![Image: Finder Best makeup Brand](https://www.finder.com.au/finder-au/wp-uploads/2023/07/Finder-Award-Winner-RGB-300x300-59.png)
![Image: Supplied Nivea Logo](https://www.finder.com.au/finder-au/wp-uploads/2023/07/McoBeauty-logo_Supplied_300x300.png)
Best-rated makeup brand: McoBeauty
McoBeauty has been named the best makeup brand in Australia at this year's Finder Awards. It beat out more than 20 other brands to take out the top prize, with an excellent rating across all scoring metrics. An astonishing 100% of customers we surveyed recommended the brand.
Finalists
- Nars
- Morphe
![Image: Finder Best Skincare Brand](https://www.finder.com.au/finder-au/wp-uploads/2022/06/Finder-Award-Winner-RGB-300x300-58.png)
![Image: Supplied Nivea Logo](https://www.finder.com.au/finder-au/wp-uploads/2020/12/nivea_logo_supplied_300x300.png)
Best-rated skincare brand: Nivea
Australians have crowned Nivea the best skincare brand of the year at the 2023 Finder Awards. It attracted an overall recommendation rating of 93% in our survey. Customers showered the brand with impressively high scores across performance, product range and ease of use. It also outscored every other brand for value.
Finalists
- Olay
- Neutrogena
How we chose the winners
The Finder Retail Awards recognises brand sentiment from customer feedback on different retail product categories. Finder worked with data and insights company Dynata to conduct thousands of customer interviews regarding their product purchasing history and satisfaction with their purchased products.
Disclaimer: Please refer to our methodology for more information about how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.
Meet our experts
![Image: Finder Susannah Binsted](https://www.finder.com.au/finder-au/wp-uploads/2020/11/Susannah-Binsted-Finder.jpg)
Susannah Binsted
Head of international PR, Finder
Susannah Binsted is the international PR manager at Finder. She leads the Finder Retail Awards for 2023.
![Image: Finder William Capada](https://www.finder.com.au/finder-au/wp-uploads/2020/11/William-Capada-Finder-1.jpg)
William Capada
Insights support analyst, Finder Awards
William Capada is a data analyst for Finder's Customer Satisfaction Awards. He helps make sense of all the scoring.
![Image: Finder Saranga Sudarshan awards analyst](https://www.finder.com.au/finder-au/wp-uploads/2023/01/Saranga-Sudarshan-1.png)
Saranga Sudarshan
Insights analyst, Finder Awards
Saranga is responsible for gathering the data that fuels the Finder Awards. He ensures our winners are based on facts, not biases.
![Image: Finder Chris Jager senior editor](https://www.finder.com.au/finder-au/wp-uploads/2020/11/Chris-Jager-Finder-1.jpg)
Chris Jager
Senior editor, Finder shopping
Chris is a senior editor at Finder covering all things shopping and retail. He has been writing about consumer technology for 17 years.
More guides on Finder
-
Passport prices increase AGAIN – how much will you pay now?
Passport prices have jumped how many times in 7 months?
-
Buy now, pay with your home loan application later? How credit impacts your chances
Credit cards and buy now pay later services are common ways to pay, but you should think twice if you're planning on buying a home any time soon.
-
Wedding budget boost: Parents contribute over $6K on average
Some parents are contributing generously towards their children’s wedding festivities, according to new research by Finder.
-
Life insurance for accidental death and TPD
A list of insurers who can provide cover for accidental death and total and permanent disability.
-
Life insurance for total and permanent disability (TPD).
A list of life insurance policies with TPD included in the policy or available as an optional extra.
-
Life insurance for accidental death
A list of life insurance policies that will cover you for accidental death so you can live, laugh, love your way through the rest of your days.
-
I saved $100 a year on my energy bills in 5 seconds: So why am I still annoyed?
They're gaslighting me on my gas bill! But at least it's an easy fix.
-
Save $168 by switching to a 365-day mobile plan | Dollar Saver tip #90
Save up to $168 by switching to a 365-day mobile plan.
-
The best pet insurance for both cat and dog people
We analysed 60+ pet insurance policies and spent 80+ hours researching the best plans (we reeeeally love our pets!). These are the top dogs.
-
My fave Qantas Points iPhone deal is back: Get an easy 20,000 points
This supermarket gift card hack can earn you points while you buy a new phone.