Afterpay Day generated $15 million in sales

Mia Steiber 4 September 2017

afterpay day event results

The shopping event was so successful that Afterpay has teased there will be more to come!

It's official, Afterpay Day broke retail trade records with $15 million of sales processed during 30-31 August. More than 70,000 orders were processed during Afterpay Day. And during the first hour of the sale, there were 1.5 orders processed per second!

According to Afterpay, shoppers favoured the fashion, beauty, footwear and kids categories and some of the top performers included THE ICONIC, Princess Polly, Cotton On, Glue Store, Toys’R’Us, Myer and Country Road.

After a record 24 hours for Princess Polly, the brand's CEO Wez Bryett said, “We've never seen this level of traffic and sales before. Our customers love Afterpay and have been very excited by this event.”

Glue Store’s executive chairman Hilton Seskin said, “Afterpay Day broke our record for the biggest online sales day for any promotional day in history. The combination of our great product offering and our demographic has lead Afterpay to become the most popular payment method on our website.”

And the stats prove it! Afterpay now processes 20% of all online fashion sales in Australia and 5% of the total online sales in Australia.

So when is the next sale coming? Well, comments from Afterpay have alluded there will certainly be more sales to come. The statement reads, "In the first of a series of Afterpay Days expected, the event saw retailers and customers engaging in record numbers..."

Which suggests we may very well see another Afterpay Day soon!

Afterpay Day was an initiative created by Afterpay to celebrate reaching a million customers. Afterpay gathered the retailers in its network together and asked them to offer sales and discounts as part of a 24-hour sale frenzy. Discounts ranged from 15% to 40% off.

Stay tuned for details about future sales.

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