Media Release

Record Xmas: Aussies to spend nearly $10 billion on gifts this festive season

  • Aussies expected to spend $9.77 billion on Christmas presents this year
  • The planned Christmas 2016 spend comes in at $539 on average, up from $419 in 2015
  • Women are more generous than men, spending $31 more than men on average

7 November 2016 Sydney, Australia – Australians are due to splurge $9.77 billion on Christmas presents this year, which is up 28%, or $119 per adult, on last year’s expenditure, according to, Australia’s most visited comparison website1.

The splurging has already begun, with more than five million Australians admitting they’d started Christmas shopping as of October 2016 or earlier.

The survey asked 2,005 Australians how much they are planning to spend on Christmas gifts this year. On average, Australians are planning on spending $539, which has lifted from $419 in 2015.

Women are more generous when it comes to forking out on Christmas gifts, spending on average $31 more than men.

Almost one in three (27.6%) have already started their Christmas shopping, with the shopping frenzy expected to peak again in the first week of December with one in five (20.7%) heading to the shops four weeks out.

Interestingly, the survey found males from Western Australia aged 35 - 54 (Generation X) will spend the most out of all demographics this Christmas at $936, which is over 42% the national average.

In contrast, males from Queensland aged 55+ (Baby Boomers) will spend the least of all generations of only $278 per adult on Christmas spending.

Bessie Hassan, Money Expert at, says Australians will spend an extra $2.2 billion dollars on gifts this year.

“With unemployment at the lowest level in three years and interest rates at an all time low, Australian shoppers are feeling confident and generous, ” she says.

Ms Hassan warns consumers that the festive season is an expensive time of year and many Aussies may end up paying off debt well into the New Year.

“Don’t get bamboozled by all the pre-Christmas sales and hype - make a list and stick to it in order to avoid racking up debt that you can’t repay,” she says.

State by state:

  • New South Wales shoppers are expected to spend the most on Christmas presents – a whopping $607 per adult, followed by West Australians spending on average $575.
  • West Australians have also seen a 65% jump in Christmas spending this year – an additional $226 per adult.
  • Christmas comes earliest for Queenslanders, with the figures showing 32.84% have already begun Christmas shopping, followed again by West Australians at 30.20%
  • Tasmanians will spend the least on Christmas presents ($450), followed closely by South Australians ($473).
  • Victorians aren’t afraid to leave their shopping to the last minute with 5% of shoppers waiting until Christmas Eve for a last minute gift grab.
State2015 Christmas Spend2016 Christmas SpendDifference

Source: survey of 2,005 adults

Generation break-down:

  • Baby boomers (aged 55-74) get the title of Christmas Scrooge - spending $436 on presents, behind Generation Y ($544)
  • Generation X (aged 35-54) are tipped to spend the most this Christmas at $622 each - that’s 42% more than Baby Boomers.
  • Baby boomers were also the most likely to leave their gift shopping until the last minute, with 6% waiting until Christmas Eve.
  • Three in four (77%) Generation Y’s (aged 18-34) had not yet started their Christmas shopping.

How to manage your Christmas spending:

  • Set yourself a budget. Identify the recipients of your Christmas gifts and allocate a set amount for each person. Having a budget in mind will ensure that you don’t get swayed by Christmas promotions and you’ll be less likely to make last-minute or impulse purchases.
  • Get in early (and price check online). Don’t leave your Christmas shopping until the eleventh hour but instead plan ahead and start your shopping early so you can make the most of early Christmas sales. Consider heading online to see what’s on offer and so you can compare these prices with in-store prices.
  • Be conscious of your plastic spending. While you may be tempted to increase your credit card limit or to put all of your purchases on your credit card, keep tabs on how much your spending and consider doing a balance transfer to pay no interest for a specified period.

1 Experian Hitwise 2015


For further information


The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

About us

Every month 2.2 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare virtually everything from credit cards, phone plans, health insurance, travel deals and much more.

Our free service is 100% independently-owned by two Australians: Fred Schebesta and Frank Restuccia. Since launching in 2006, Finder has helped Aussies find what they need from 1,800+ brands across 100+ categories.

We continue to expand and launch around the globe, and now operate in the United States and the United Kingdom. For further information visit

Ask a question
Go to site