Media Release

finder.com.au launches $15 million “Find Better” campaign

  • This is finder.com.au’s biggest ever integrated campaign valued at $15 million
  • Includes new creative ad celebrating the endless pursuit of finding better
  • Campaign includes Big Bash League broadcast sponsorship and interactive Big Bash Entertainment Index

December 14, 2017, Sydney, Australia – finder.com.au, the site that compares virtually everything, has announced its biggest ever integrated campaign, which kicked off on December 12, 2017.

The $15 million investment includes a new creative ad that celebrates the endless pursuit of finding better, combined with a hip hop vibe produced by Song Zu.

The spend includes a combination of metro and regional TV, subscription TV, broadcast sponsorship as well as digital brand investments.

finder.com.au is a broadcast sponsor of the Big Bash League, with broadcast content throughout the event, commencing on December 19, 2017. As part of the campaign, finder.com.au launched an ultimate Big Bash entertainment comparison interactive hub on December 11, 2017, analysing cricket statistics in a way never seen before.

Using results from Season 06, the Big Bash Entertainment Index (BBEI) was created, which gives a value to how much fun is offered by each ground, team and game. After every game of the upcoming season, finder will release the BBEI, adding a new perspective on Big Bash coverage. The hub can be found here: https://www.finder.com.au/big-bash/

finder.com.au partnered with Frontier Australia and creative partner One3Six.

Fred Schebesta, Co-Founder of finder.com.au said, “Every month, more than three million Australians come to finder.com.au to find better deals and make a decision, and it’s our mission to help people do this as they keep striving for that next level in their lives.

“We wanted to capture that feeling of what it’s like when people use finder. That journey to improve your life, discovering what’s better and getting it. We believe in helping people better their lives by teaching them how to make great decisions.

“This is an anthem to that, the endless pursuit of finding better,” said Mr Schebesta.

“We want to reach as many Australians as we can, and there’s no better way to do this in summer than by sponsoring one of Australia’s most loved sports."

“We’re excited to be a part of this celebration of sport and hope to help even more Australians find better.”

Here’s the link to the new TVC: youtube.com/watch?v=pLKv-GxZMNw&feature=youtu.be

About finder.com.au:

  • Over 3 million Australians visit finder.com.au every month
  • It’s a free service where consumers can compare and apply for thousands of different products
  • finder.com.au compares over 50 categories from credit cards, phone plans, health insurance, travel deals and much more
  • It now operates in 10 countries: Australia, New Zealand, Hong Kong, Singapore, UK, USA, Canada, Mexico, Chile and Spain
  • Finder.com.au is Australian owned, by internet entrepreneurs Fred Schebesta and Frank Restuccia
  • It has five offices in Sydney (HQ), New York City, London, Manilla and Warsaw

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For further information

Disclaimer

The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on finder.com.au's review pages for the current correct values.

About us

More than 3 million Australians turn to finder.com.au every month to save money, time and make important life choices. We compare virtually everything from credit cards, phone plans, health insurance, travel deals and much more.

Our free service is 100% independently-owned by two Australians: Fred Schebesta and Frank Restuccia. Since launching in 2006, we’ve helped our users make more than 17 million decisions.

We continue to expand and launch around the globe, and now operate in the United States and United Kingdom. For further information visit www.finder.com.au.

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