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Finder Retail Awards 2023: Best personal care brands
The Finder Retail Awards recognises Australia's favourite brands across more than 100 retail categories. We surveyed thousands of real Australians to understand how they feel about their recent product purchases and use that information to reward the most popular brands.
These are the best brands for personal care in the 2023 Awards.
Best-rated beard trimmer brand: Wahl
The best-rated beard trimmer brand in this year's Finder Awards was Wahl. Wahl topped the scores for performance, ease of use and value for money. 94% of surveyed customers recommended the brand.
Highly commended
Philips
Braun
Best-rated electric shaver brand: Philips
Philips has pipped Gillette and Braun as Australia's best electric shaver brand. It received consistently high scores for performance, cleaning and maintenance, ease of use and value for money. 95% of surveyed customers recommended Philips.
Finalists
Gillette
Braun
Best-rated electric toothbrush brand: Colgate
The best-rated electric toothbrush brand in this year's Finder Awards is Colgate. Colgate was the highest overall scorer across performance, ease of use and product features. 92% of surveyed customers recommended electric toothbrushes from Colgate.
Finalists
Oral-B
Philips
Best-rated hair care brand: L'Oreal Paris
When it comes to haircare performance, scent and value for money, L'Oreal Paris was the clear winner in this year's Finder Retail Awards. It also rated highly for the sheer breadth of haircare products available.
Finalists
Schwarzkopf
Garnier
Best-rated multivitamins brand: BioCeuticals
The 2023 winner for best multivitamins brand is BioCeuticals. It received a higher rating than any other multivitamins brand for its product range and also scored exceptionally well for performance and value for money. BioCeuticals was recommended by an impressive 96% of surveyed customers.
Highly commended
Centrum
Berocca
Best-rated sunscreen brand: La Roche Posay
If you're looking for a highly effective sunscreen this summer, La Roche Posay is the brand to beat. In the 2023 Finder Retail Awards it outscored the competition for performance and product range which saw it take out the award for best sunscreen brand. La Roche Posay received an overall recommendation rating of 96%.
Highly commended
Cancer Council
Nivea
Best-rated period care brand: Libra
With an overall recommendation rating of 96%, Libra is this year's best period care brand. It amassed impressively high scores for performance, value for money and range of products.
Finalists
Stayfree
U by Kotex
Best-rated toilet paper brand: Who Gives A Crap
If you give a crap about what toilet paper you use, consider the aptly named Who Gives A Crap. The brand walked away with the award for best toilet paper brand at this year's Finder Retail Awards with strong ratings across the board. 90% of surveyed Who Gives A Crap customers recommended the brand.
Highly commended
Sorbent
Quilton
How we chose the winners
The Finder Retail Awards recognises brand sentiment from customer feedback on different retail product categories. Finder worked with data and insights company, Dynata to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.
Disclaimer: Please refer to our methodology for more information on how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.
Chris Jager is the editorial lead for shopping at Finder. With over 16 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age.
Before joining Finder, Chris was the editor of Lifehacker Australia for 5 years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro '80s computers while juggling 3 TikTok-obsessed daughters.
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