NFT statistics reports for 2022

Finder's NFT Adoption Index 2022 measured the growth of NFTs worldwide through an ongoing survey of internet users in 26 countries.

Key Aussie NFT adoption trends 2022 report

NFT adoption statistics in Australia

NFT ownership in Australia is in line with what we saw last month, with 2% saying they own an NFT, following 2% the month before.

This is lower than the global average of 3% who say they own an NFT.India leads the way at 7%, with Germany at the other end of the spectrum with 1%.

Men in Australia more likely than women to own an NFT

In Australia aproximately 3% of men say they own an NFT compared to 1% of women.

There is a wide gap in adoption of NFTs between men and women. On average roughly 2% of women say they own an NFT globally, compared to 4% of men. India has the highest adoption of NFTs for men, with 8% of men saying they have bought the asset compared to Japan which has the lowest uptake among men at 1%. Vietnam has the most women who said they own an NFT, with 5% saying they've bought an NFT, compared to just 1% in Germany who said the same.

The gap in ownership between men and women is at its widest in United States, where 4% of men say they own an NFT, compared to 1% of women. The smallest gap in adoption of NFTs is in Japan, where 2% of women say they have an NFT compared to 1% of men.

Age trends for NFT ownership in Australia

Those aged 18-34 in Australia lead the way in terms of the NFT ownership, with 4% saying they have one or more NFTs. Those aged 55+ are the group least likely to own NFTs, making up just 0% owning an NFT.

• Methodology

  Methodology

  Finder regularly survey individuals across 26 countries to analyse NFT adoption rates, investment diversification and the demographics of investors.

  Beginning in April 2022, Finder switched its method to a three-month rolling average. The July 2022 report will be the first to present data using the three-month rolling average, which is made up of responses gathered between April and June 2022. The August report will display May through July 2022 and so forth. So far the survey using the new method has garnered 272,257 responses.

  The survey is designed by Finder and conducted by Google in all territories except for the first run in Australia, where the survey is conducted by Qualtrics/SAP.

  Participants are internet, smartphone and Google AdMob users or Qualtrics research panel participants. Sample sizes range from 1,000 to 2,500 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.

  Survey results are analysed using Google's Data Studio, which provides weighted averages for the top-level responses, along with breakdowns for sex and age.

  Finder previously asked people whether they owned or planned to own NFTs in a diffent survey. The method for that survey and the reults differ to the latest iteration and are not comparable.

• Previous research

  According to new research from Finder.com, 4.6% of Australian internet users currently own a non-fungible token (NFT). Finder polled over 28,000 people in an online survey across 20 countries to compare NFT ownership, revealing Australia ranks 5th last for NFT adoption.

  However, while just 4.6% of the 1,000 Australian Internet users surveyed said they currently own NFTs, an additional 7.1% said they plan to acquire some. This means NFT adoption in Australia could soon hit 11.7%.

  NFT adoption in Australia could soon hit 11.7%

  4.6% of Australians currently own NFTs and 7.1% have plans to acquire some

  NFT adoption in Australia could soon hit 11.7%

  Country	Currently own NFTs	Planning to own NFTs
  Australia	4.6	7.1

  Australian men are more likely to own NFTs than women, with 5.5% men compared to 3.7% of women saying they have at least one NFT. The NFT gender gap in Australia of 1.8 percentage points is lower than the global gender gap of 2.7 percentage points.

  NFT adoption in Australia by gender

  The percentage of men and women who own NFTs

  NFT adoption in Australia by gender

  Gender	% who own NFTs
  Men	5.5
  Women	3.7

  People ages 18 to 24 are the most likely to have NFTs in Australia (6.8%). This is followed by those ages 35 to 44 (6.4%), 25-34 (6.2%) and 55-64 (2.5%).

  NFT adoption in Australia by age

  NFT adoption in Australia by age

  Age group	% who own NFTs
  18-24	6.8
  25-34	6.2
  35-44	6.4
  45-54	2.3
  55-64	2.5
  65+	0.0

  Which country has the most NFT owners?

  The Philippines has the most NFT owners (32%) out of the 20 countries compared, followed by Thailand (27%), Malaysia (24%), the UAE (23%) and Vietnam (17%). On the other end of the spectrum, Japan has the smallest percentage of Internet users with NFTs (2%), followed by the UK and the US (3% each), Germany (4%), Australia (5%) and Canada (6%).

  Finder's cryptocurrency editor, Keegan Francis, says the countries with higher levels of adoption typically have a lower average wage of working citizens. People are quitting their jobs because they can make more money trading NFTs or playing NFT play-to-earn games. Additionally, NFTs may serve as the nexus through which they enter the cryptocurrency industry in general. Exchanges can be difficult to obtain an account on if you don't have government identification. These NFT games don't require ID, and yet allow you to make money. Once you've made some money in cryptocurrency, you can trade it for whatever else you might want, such as Bitcoin or Ethereum.

  The percentage of adults who own NFTs

  NFT adoption by country in 2021

  Countries and regions	% have NFT	% Planning to buy	Forecast adoption
  :ph: Philippines	32.00%	9.5%	41.5%
  :th: Thailand	26.60%	7.9%	34.5%
  :my: Malaysia	23.90%	10.5%	34.4%
  :ae: United Arab Emirates	23.40%	11.5%	34.9%
  :vn: Vietnam	17.40%	11.62%	29.1%
  :ng: Nigeria	13.70%	21.7%	35.4%
  :br: Brazil	12.10%	9.9%	22.0%
  :hk: Hong Kong	10.70%	10.4%	21.1%
  :ve: Venezuela	10.60%	13.5%	24.1%
  :pe: Peru	9.90%	14.5%	24.4%
  :co: Colombia	8.40%	11.9%	20.3%
  :za: South Africa	8.30%	9.4%	17.7%
  :ar: Argentina	7.40%	8.7%	16.1%
  :sg: Singapore	6.80%	11.0%	17.8%
  :ca: Canada	5.60%	6.2%	11.8%
  :au: Australia	4.60%	7.1%	11.7%
  :de: Germany	4.00%	3.4%	7.4%
  :us: United States	2.80%	3.9%	6.7%
  :uk: United Kingdom	2.50%	3.3%	5.8%
  :jp: Japan	2.20%	2.4%	4.6%
  Average	11.6%	9.4%	20.9%

  Nigeria is expected to have the biggest growth in NFT adoption from 13.7% to 35.3% – an increase of 22 percentage points. Other countries that are expected to see huge growth in NFT adoption include Peru, Venezuela and United Arab Emirates.

  NFT adoption will increase globally

  The percentage of people who don't own NFTs but plan to acquire some

  NFT adoption will increase globally

  Country	Forecast adoption
  Nigeria	21.7
  Peru	14.5
  Venezuela	13.5
  Colombia	11.9
  Vietnam	11.62
  The United Arab Emirates	11.5
  Singapore	11.0
  Malaysia	10.5
  Hong Kong	10.4
  Brazil	9.9
  Philippines	9.5
  South Africa	9.4
  Average	9.4
  Argentina	9.3
  Thailand	7.9
  Australia	7.1
  Canada	6.2
  The United States	3.9
  Germany	3.4
  The United Kingdom	3.3
  Japan	2.4

  In 18 of the 20 countries surveyed, men are more likely to have NFTs than women. Of these, the United Arab Emirates, Vietnam and Malaysia have the biggest gender gaps.

  Meanwhile, in two countries, women are more likely to have non-fungible tokens. Thailand has a female-led gap of 7 percentage points, while Venezuela has a gap of 2 percentage points.

  NFT adoption around the world by gender

  NFT adoption around the world by gender

  Country	Women	Men	Gender gap
  United States	1.2	4.6	-3.3
  United Kingdom	1.0	4.0	-3.0
  Australia	3.7	5.5	-1.8
  Argentina	6.4	8.4	-2.1
  Venezuela	11.4	9.8	1.6
  Peru	8.2	11.7	-3.5
  Colombia	7.6	9.3	-1.7
  Thailand	30.0	23.0	7.0
  Japan	1.6	2.9	-1.3
  Brazil	11.0	13.7	-2.7
  Vietnam	12.4	22.7	-10.3
  Germany	2.7	5.22	-2.5
  Malaysia	21.6	26.0	-4.4
  Canada	5.1	6.2	-1.1
  Singapore	6.2	7.4	-1.2
  United Arab Emirates	15.5	26.4	-10.9
  Philippines	30.3	33.7	-3.4
  Hong Kong	10.4	11.2	-0.8
  South Africa	6.3	10.5	-4.2
  Nigeria	11.8	15.5	-3.7
  Average	10.4	12.7	-2.2

  How many people know what an NFT is?

  While NFT adoption is forecast to increase around the world in future, a large number of people still don't know what NFTs are. Japan has the highest percentage of people who said they don't know what NFTs are (90%), followed by Germany (83%) and the United Kingdom (79%). On the other end of the spectrum, the Philippines recorded the lowest percentage at 49%, followed by Nigeria (52%) and Thailand (53%).

  Most people still don't know what a NFT is

  The percentage of adults who said they don't know what a NFT is

  Most people still don't know what a NFT is

  Country	Doesn't know what NFT is
  United States	70.6
  United Kingdom	78.8
  Australia	70.2
  Argentina	75.5
  Venezuela	67.6
  Peru	68.4
  Colombia	72.4
  Thailand	52.7
  Japan	90.0
  Brazil	67.7
  Vietnam	62.3
  Germany	82.6
  Malaysia	56.4
  Canada	65.8
  Singapore	59.3
  United Arab Emirates	57.0
  Philippines	48.7
  Hong Kong	55.3
  South Africa	66.9
  Nigeria	52.0
  Average	66.0

  There is a strong correlation between those who know what NFTs are and those who own NFTs. This suggests ownership will increase as people become aware of NFTs.

  The correlation between awareness and ownership of NFTs around the world

  The correlation between awareness and ownership of NFTs around the world

  Country	Own NFTs	Know what NFTs are
  US	2.84	29.40
  UK	2.52	21.20
  AU	4.61	29.82
  AR	7.40	24.50
  VE	10.60	32.40
  PE	9.90	31.60
  CO	8.40	27.60
  TH	26.63	47.35
  JP	2.20	10.00
  BR	12.10	32.30
  VN	17.43	37.68
  DE	4.01	17.41
  MY	23.85	43.58
  CA	5.60	34.20
  SG	6.80	40.70
  UAE	23.40	43.00
  PH	32.02	51.28
  HK	10.70	44.70
  ZA	8.34	33.07
  NG	13.68	48.01

  Finder used Google Survey to poll 28,723 Internet users across 20 countries. Due to the varying Google infrastructure in each territory, not all surveys were nationally representative. Where a nationally representative sample was unavailable, a natural fall/convenience sample was used. For these, Google didn't use stratified sampling but did apply weights to the survey results if the demographics of the survey respondents didn't vary too far from demographics data. The details of Google's survey methodology can be found here.

  The high percentage of results in some countries are likely due to gaming NFTs, where investors can pay internet users (often called scholars) to play a game on their behalf. In many cases, the players gets paid but the investor earns the NFT. As the majority of the players in these countries are scholars, the results may be skewed by people who responded with a yes because they earn money playing these games, may not actually own NFTs.

  • Colombia: A convenience sample of 1,502
  • United States: Representative sample of 2,001
  • United Kingdom: Representative sample of 2,023
  • Australia: Representative sample of 1,000
  • Argentina: A convenience sample of 1,505
  • Venezuela: A convenience sample of 1,003
  • Peru: A convenience sample of 1,202
  • Thailand: A convenience sample of 852
  • Japan: Representative sample 2,001
  • Brazil: Representative sample 2,002
  • Vietnam: A convenience sample of 2,005
  • Germany: Representative sample of 2,000
  • Malaysia: A convenience sample of 1,502
  • Canada: Representative sample of 1,201
  • Singapore: A convenience sample of 1,002
  • United Arab Emirates: A convenience sample of 1,004
  • The Philippines: A convenience sample of 1,507
  • Hong Kong: A convenience sample of 1,001
  • South Africa: A convenience sample of 1,205
  • Nigeria: A convenience sample of 1,205

Written by

Richard Laycock

Editor

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Richard Laycock is Finder’s insights editor after spending the last five years writing and editing articles about insurance. His musings can be found across the web including on MoneyMag, Yahoo Finance and Travel Weekly. Richard studied Media at Macquarie University and The Missouri School of Journalism and has a Tier 1 Certification in General Advice for Life Insurance. See full bio