5 ways to upgrade your small business with Square
Streamline payments, boost customer engagement and drive sales growth.
Sponsored by Square, the payment solution provider. Work smarter and offer your best service to customers on the software and hardware platform millions of businesses trust. To learn more, visit Square's website today.
Running a small business is never easy, but the right tools can make all the difference.
For 15 years, Square's ever-expanding suite of technology solutions has revolutionised how small businesses operate. It now offers more than 35 products covering all aspects of business management.
Whether you're looking to streamline payments, expand your online presence, boost customer loyalty or monitor team performance, Square has a tailor-made solution to help your business thrive.
1. Reach more customer wallets with Square POS
A smooth checkout experience is essential to customer satisfaction. It needs to be fast, easy to understand and hassle-free on both sides of the counter.
Square's Point of Sale (POS) system makes transactions effortless. Whether you run a retail store, café or sell exclusively online, Square POS provides an intuitive interface that speeds up payments and reduces errors.
The customisable system allows you to start selling wherever your customers are, including on Instagram and Facebook.
For face-to-face sales, Square offers a range of payment hardware, including contactless card readers and kiosk terminals.
Crucially, it can process offline payments, allowing you to keep selling even when the internet goes out.
You can also automate surcharges to ensure processing fees and penalty rates aren't eating into your profits.
Square POS does not charge a monthly fee, making it a good choice for start-ups who are still finding their feet.
2. Expand your digital footprint with Square Online
Square Online makes selling over the internet easier than ever.
The website builder is designed with non-coders in mind - simply choose a theme, add your branding and the online store is ready to go. All themes are optimised for mobile with customisable options for retail, restaurants, events, services and more.
Square Online integrates seamlessly with Square's payment processing, which includes Afterpay and QR code ordering. It can also be connected to Facebook and Instagram, allowing you to sell across multiple platforms from one central hub.
Square Online supports inventory syncing, ensuring stock levels remain accurate across physical and digital storefronts. Businesses can also leverage built-in SEO tools to improve visibility and attract more customers.
With no monthly fees for basic plans, Square provides an accessible way for small businesses to expand their online presence.
There are also paid plans available that open up a suite of advanced features, including personalised design tools, abandoned-cart recovery, QR code ordering and more. No matter what you're selling, Square Online makes digital storefronts easy for you and your customers.
3. Increase retention rates with Square Loyalty
Retaining customers is just as important as acquiring new ones. With that in mind, Square Loyalty is designed to help your business build relationships that last.
This is a customisable rewards program that incentivises repeat purchases via loyalty points, membership discounts, exclusive perks and more.
Square Loyalty integrates directly with Square POS. You choose what points are worth and how they are earned, be it number of visits, amount spent or purchasing specific items. You can also create limited-time or recurring promotions to boost loyalty engagement.
There are multiple ways for customers to sign up, including at the point of sale, via a shareable sign-up link and through your Square Online website.
The program comes with automated marketing tools that engage customers with personalised promotions. With real-time tracking, businesses can also monitor customer spending habits and adjust their loyalty strategies accordingly.
Customers enrolled in a Square Loyalty program typically spend 53% more and visit 40% more often.
Learn more about Square Loyalty
4. Increase brand awareness with gift cards
The cold truth is, nobody wants your business logo on a mug, T-shirt or keychain. If you really want to boost brand awareness, consider investing in bespoke gift cards instead.
A branded gift card encourages customers to share your business with friends and family while making you more sales in the process.
Square offers digital and physical gift cards that you can fully customise with your own branding. The cards come with scannable QR codes and barcodes, making redemption quick and hassle-free for both businesses and customers.
The cards automatically sync with Square POS, allowing you to see all sales and redemptions in financial reports.
It's free to set up digital gift cards, while physical cards cost as little as 74 cents per unit.
5. Manage teams remotely with Square Advanced Access
Managing a team can be tricky, especially when you're dealing with remote workers.
This is where Square Advanced Access comes in. It provides business managers with custom permissions and activity logs to enhance security and accountability.
With Square Advanced Access, employees only receive access to the specific functions they need, such as processing refunds or managing inventory. You can also track each individual's performance via employee activity logs and sales reports.
The service allows you to create unlimited custom permissions, so you can delegate senior tasks to trusted employees only when needed. Each team member is assigned a unique badge so you know precisely who is selling and when.
Learn more about Square Advanced Access
Get started with Square POS today
Sponsored by Square, the payment solution provider. Work smarter and offer your best service to customers on the software and hardware platform millions of businesses trust. To learn more, visit Square's website today.