Hare-raising spending: Aussies set to spend $4.8 billion on Easter
Easter is shaping up to be a major spending event, according to new research by Finder.
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A Finder survey of 1,004 respondents revealed more than half (55%) of Australians – equivalent to 12 million people – plan to celebrate Easter.
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The average Aussie plans to spend $1,556 on chocolate, food, eating out and travel – totalling $4.8 billion over the festivities.
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The research found 12% plan on travelling over the long-weekend, forking out $1,005 on average for flights and accommodation.
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Almost 1 in 4 (22%) intend to entertain guests, with spending on feasts and fancy decorations expected to reach $683 million.
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Instead of hosting, 18% will dine out instead, spending $139 per person – up 10% from last year.
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Almost half of Australians (49%) plan to indulge, spending $68 on Easter chocolates – a national total of $710 million.
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A further 8% will spend $116 on Easter-themed clothing such as novelty pyjamas.
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Sarah Megginson, money expert at Finder, said Australians are set to spend big this Easter.
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"Easter continues to put pressure on our budgets, and it's prompting many Australians to rethink their Easter plans.
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"The cost of cocoa has skyrocketed in the last 12 months, largely driven by a mould infestation in Africa that has hugely impacted supply.
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"Everyday Aussies are noticing the huge increase in the price of Easter Eggs, which means Easter might look a little different this year."
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Megginson said that while soaring cocoa prices have pushed up the cost of Easter eggs, a little planning goes a long way.
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"The good news is, celebrating Easter doesn't have to mean overspending.
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"A lot of families are giving homemade gifts like rocky road or lollies in small hampers instead this Easter, to save money while still enjoying the festivities."
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Megginson encouraged Australians to keep a look out for sales to reduce their Easter spend if money is tight.
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"Have a close look at what you're spending and where the opportunities are to save," Megginson said.
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"Compare online, shop the half-price sales, and consider buying other things like PJs or homemade baking as gifts, to cut back on costs."
How much do you plan to spend on Easter?
| Category | Percentage who are spending | Average spend |
| Chocolate | 49% | $68 |
| Travel | 12% | $1,005 |
| Entertaining (e.g. food for Easter meals, decorations etc) | 22% | $148 |
| Eating out | 18% | $139 |
| Clothing (e.g. pyjamas) | 8% | $116 |
| Other | 1% | $81 |
| Source: Finder survey of 1,004 respondents, April 2025 *Rounded to the nearest dollar |  |
Sources
Methodology
- Finder's Consumer Sentiment Tracker is a monthly recurring nationally representative survey of more than 60,000 respondents.
- Figures in this release are based on 1,004 respondents from April 2025.
- The Consumer Sentiment Tracker is owned by Finder and operated by Qualtrics.
- The survey has been running monthly since May 2019.
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