How to sell on Zazzle

Zazzle is an online marketplace where artists and designers can create and sell their own customisable products. It's free to sign up and start creating products on the platform, and Zazzle takes care of manufacturing and shipping your products to customers. You'll then receive a royalty percentage from each sale.

If you're a creative type and you'd like to start selling on Zazzle, keep reading to find out how.

How do I decide what to sell on Zazzle?

You can create customised designs on Zazzle for a wide range of products, including the following:

To create your unique product, simply choose the item you want to customise on Zazzle and then upload your image or design.

Zazzle also sells a selection of officially licensed custom products from brands like Harry Potter, Warner Bros and Marvel.

Want to shop on Zazzle? Check out our latest Zazzle promo codes.

How much does it cost to sell on Zazzle?

It's free to create a Zazzle account and start creating custom products.

You also don't have to worry about manufacturing, storage and shipping costs – Zazzle takes care of these, but that also means that the platform usually takes the lion's share of the sale price when someone buys one of your products.

When you set up a Zazzle store, you'll need to set your royalty percentage. This is the percentage of the sale price that you will receive:

• The default royalty rate is 5%.
• The maximum royalty rate is 99%.
• Zazzle recommends a royalty rate of between 10% and 15%, with an average of around 12%.
• If you set a royalty rate above 15%, a 5% transaction fee applies.

The final price of the item is calculated by adding your royalty rate to Zazzle's base price.

Next, you'll need to be aware of the referral fee. If another Zazzle user refers your product to someone who then buys it, the referrer gets 15% of the sale price.

Finally, if you earn royalties in a foreign currency, Zazzle will charge a foreign currency conversion fee when it converts your earnings back into AUD. Unfortunately, the fee amount isn't readily available on the Zazzle website.

Is selling on Zazzle worth it?

Zazzle is a unique marketplace that provides a lot of potential for you to boost your income by selling to 30 million customers worldwide.

However, just like selling on any other ecommerce platform, selling on Zazzle does come with risks. With fierce competition among designers on the platform and only a small chunk of the revenue from each sale ending up in your pocket, there's no guarantee that you'll be able to turn your Zazzle store into a viable venture.

However, the good news is that there are a few simple things you can do to maximise your chances of success:

• Don't get too greedy. The prospect of setting a huge royalty percentage can be attractive, but you'll need to be very wary of the potential to drive shoppers away because your prices are too high.
• Make use of keywords. Take time when creating your listings to make sure you've used accurate keywords and tags that will make it easier for shoppers to find your product.
• Build a bigger store. It's free to create products on Zazzle, so why not add some more items to your store? The more items you have, the greater your chances of making a sale.
• Promote other products. If you refer someone else's product to a buyer as part of Zazzle's Associate Programme, you can earn 15% of the sale price.

Zazzle's Designer & Associate Handbook also contains plenty of advice on how to successfully create and promote your store.

How do I start selling on Zazzle?

You can create a Zazzle store and start selling products by completing these simple steps.

• Step 1: Head to the Zazzle Australia website

  Head to the Zazzle Australia selling homepage and click the "Join as a Designer" link. On the next page, click on "Register now".

• Step 2: Register an account

  You can create an account using your Facebook or Google login credentials or by entering your email address.

  

• Step 3: Create a password

  If you sign up using your email address, you'll need to provide your email in this step and also create a password.

  

• Step 4: Create a store

  Hover your mouse over the little person icon at the top right of the screen and click on "My Account" from the drop-down menu that appears. From the account menu that appears next, click on "Create a store".

  

• Step 5: Check your email

  When you click "Continue" on the next screen to appear, Zazzle will send an email to your registered email address. Click the link in this email to validate your address and sign back into your account.

• Step 6: Enter a store name

  Type your store name in the field provided and tick the box to verify that you're not a robot. Click on "Create Store".

  

• Step 7: Edit store information

  You'll now need to provide the following information:

  • A tagline for your store
  • A store description
  • A store banner image
  • Your website URL
  • Tags to help customers find your store
  • The email address customers can use to contact you through Zazzle
  • Your location information

  

• Step 8: Create a design

  You can now choose a product to customise and upload images and designs.

How to set your royalty rate

There are a couple of factors to consider when pricing items on Zazzle:

• Your work. Consider the time taken to create a product as well as the value you place on your designs.
• How much customers are willing to pay. What price are similar products listed for on Zazzle? How much would you be happy to pay to buy the item you've designed? You can also try out some different royalty rates to see how they affect your sales.

While you can set your royalty percentage as high as 99%, Zazzle says its prices are set so that with a royalty rate of up to 15%, the final price remains within the limits of what most customers are willing to pay.

What types of payment does Zazzle accept?

Shoppers can buy your products on Zazzle Australia using the following:

• Credit card
• PayPal
• Bank transfers

Zazzle issues earnings payments to sellers on a monthly basis:

• If USD is your primary currency, you can choose to be paid either by cheque or PayPal.
• If your primary account currency is AUD or any currency other than USD, payment is via PayPal.

How to get paid by international buyers

If AUD is your selected payment currency and you earn royalties in a foreign currency, Zazzle will convert your earnings to AUD and charge a foreign currency conversion fee. However, the size of this fee isn't listed on the Zazzle website.

You can find more details of the exchange rates, fees and features of several online seller accounts in the table below.

I want to send

AUD - AustraliaCAD - CanadaMXN - MexicoNZD - New ZealandGBP - United KingdomUSD - United StatesEUR - EuroXCD - East Caribbean DollarXOF - CFA Franc BCEAOXPF - CFP FrancAFA - AfghanistanALL - AlbaniaDZD - AlgeriaAOA - AngolaXCD - AnguillaXCD - Antigua And BarbudaARS - ArgentinaAMD - ArmeniaAWG - ArubaEUR - AustriaAZN - AzerbaijanBSD - BahamasBHD - BahrainBDT - BangladeshBBD - BarbadosBYN - BelarusEUR - BelgiumBZD - BelizeXOF - BeninBMD - BermudaBTN - BhutanBOB - BoliviaBAM - Bosnia And HerzegovinaBWP - BotswanaBRL - BrazilBND - Brunei DarussalamBGN - BulgariaXOF - Burkina FasoBIF - BurundiKHR - CambodiaKYD - Cayman IslandsCLP - ChileCNY - ChinaAUD - Cocos (Keeling) IslandsCOP - ColombiaNZD - Cook IslandsCRC - Costa RicaHRK - CroatiaCUP - CubaEUR - CyprusCZK - Czech RepublicDKK - DenmarkDJF - DjiboutiXCD - DominicaDOP - Dominican RepublicUSD - EcuadorEGP - EgyptUSD - El SalvadorERN - EritreaEUR - EstoniaETB - EthiopiaFJD - FijiEUR - FinlandEUR - FranceEUR - French GuianaXPF - French PolynesiaEUR - French Southern TerritoriesGMD - GambiaGEL - GeorgiaEUR - GermanyGHS - GhanaGIP - GibraltarEUR - GreeceDKK - GreenlandXCD - GrenadaEUR - GuadeloupeUSD - GuamGTQ - GuatemalaGNF - GuineaXOF - Guinea-BissauGYD - GuyanaHTG - HaitiUSD - HaitiHNL - HondurasHKD - Hong KongHUF - HungaryISK - IcelandIDR - IndonesiaEUR - IrelandILS - IsraelEUR - ItalyJMD - JamaicaJPY - JapanJOD - JordanKZT - KazakhstanKES - KenyaAUD - KiribatiKWD - KuwaitKGS - KyrgyzstanLAK - LaosEUR - LatviaLBP - LebanonLRD - LiberiaLYD - LibyaCHF - LiechtensteinEUR - LithuaniaEUR - LuxembourgMOP - MacaoMKD - MacedoniaMGA - MadagascarMWK - MalawiMYR - MalaysiaMVR - MaldivesXOF - MaliEUR - MaltaUSD - Marshall IslandsEUR - MartiniqueMRU - MauritaniaMUR - MauritiusMMK - MyanmarEUR - MayotteMDL - MoldovaEUR - MonacoMNT - MongoliaEUR - MontenegroXCD - MontserratMAD - MoroccoMZN - MozambiqueNAD - NamibiaZAR - NamibiaAUD - NauruEUR - NetherlandsXPF - New CaledoniaNIO - NicaraguaXOF - NigerNZD - NiueAUD - Norfolk IslandUSD - Northern Mariana IslandsNOK - NorwayOMR - OmanUSD - PalauPAB - PanamaUSD - PanamaPGK - Papua New GuineaPYG - ParaguayPEN - PeruNZD - PitcairnPLN - PolandEUR - PortugalUSD - Puerto RicoQAR - QatarRON - RomaniaRUB - Russian FederationRWF - RwandaXCD - Saint Kitts And NevisXCD - Saint LuciaEUR - Saint Pierre And MiquelonXCD - Saint Vincent And The GrenadinesWST - SamoaSTN - Sao Tome And PrincipeSAR - Saudi ArabiaXOF - SenegalRSD - SerbiaSCR - SeychellesSLL - Sierra LeoneSGD - SingaporeEUR - SlovakiaEUR - SloveniaSBD - Solomon IslandsSOS - SomaliaZAR - South AfricaKRW - South KoreaSSP - South SudanEUR - SpainLKR - Sri LankaSRD - SurinameNOK - Svalbard And Jan MayenSZL - SwazilandSEK - SwedenCHF - SwitzerlandSYP - SyriaTWD - TaiwanTJS - TajikistanTHB - ThailandUSD - Timor-LesteXOF - TogoNZD - TokelauTOP - TongaTTD - Trinidad And TobagoTND - TunisiaTRY - TurkeyTMT - TurkmenistanUSD - Turks And Caicos IslandsAUD - TuvaluUGX - UgandaUAH - UkraineAED - United Arab EmiratesTZS - United Republic Of TanzaniaUYU - UruguayUZS - UzbekistanVUV - VanuatuVES - VenezuelaVND - Viet NamUSD - Virgin Islands (British)USD - Virgin Islands (U.S.)YER - YemenZMW - ZambiaBTC - bitcoinBTS - BitSharesDASH - DashDOGE - DogeCoinEAC - EarthCoinEMC - EmercoinETH - EthereumFCT - FactomFTC - FeathercoinLD - Linden DollarLTC - LiteCoinNMC - NamecoinNVC - NovaCoinNXT - NxtPPC - PeercoinSTR - StellarVTC - VertCoinXMR - MoneroXPM - PrimecoinXRP - Ripple

to

AUD - AustraliaCAD - CanadaMXN - MexicoNZD - New ZealandGBP - United KingdomUSD - United StatesEUR - EuroXCD - East Caribbean DollarXOF - CFA Franc BCEAOXPF - CFP FrancXAF - CFA Franc BEACAFA - AfghanistanALL - AlbaniaDZD - AlgeriaAOA - AngolaXCD - AnguillaXCD - Antigua And BarbudaARS - ArgentinaAMD - ArmeniaAWG - ArubaEUR - AustriaAZN - AzerbaijanBSD - BahamasBHD - BahrainBDT - BangladeshBBD - BarbadosBYN - BelarusEUR - BelgiumBZD - BelizeXOF - BeninBMD - BermudaINR - BhutanBTN - BhutanBOB - BoliviaBAM - Bosnia And HerzegovinaBWP - BotswanaBRL - BrazilBND - Brunei DarussalamBGN - BulgariaXOF - Burkina FasoBIF - BurundiKHR - CambodiaXAF - CameroonKYD - Cayman IslandsXAF - Central African RepublicXAF - ChadCLP - ChileCNY - ChinaAUD - Cocos (Keeling) IslandsCOP - ColombiaXAF - CongoNZD - Cook IslandsCRC - Costa RicaHRK - CroatiaCUP - CubaEUR - CyprusCZK - Czech RepublicDKK - DenmarkDJF - DjiboutiXCD - DominicaDOP - Dominican RepublicUSD - EcuadorEGP - EgyptUSD - El SalvadorXAF - Equatorial GuineaERN - EritreaEUR - EstoniaETB - EthiopiaFJD - FijiEUR - FinlandEUR - FranceEUR - French GuianaXPF - French PolynesiaEUR - French Southern TerritoriesXAF - GabonGMD - GambiaGEL - GeorgiaEUR - GermanyGHS - GhanaGIP - GibraltarEUR - GreeceDKK - GreenlandXCD - GrenadaEUR - GuadeloupeUSD - GuamGTQ - GuatemalaGNF - GuineaXOF - Guinea-BissauGYD - GuyanaHTG - HaitiUSD - HaitiHNL - HondurasHKD - Hong KongHUF - HungaryISK - IcelandINR - IndiaIDR - IndonesiaEUR - IrelandILS - IsraelEUR - ItalyJMD - JamaicaJPY - JapanJOD - JordanKZT - KazakhstanKES - KenyaAUD - KiribatiKWD - KuwaitKGS - KyrgyzstanLAK - LaosEUR - LatviaLBP - LebanonLRD - LiberiaLYD - LibyaCHF - LiechtensteinEUR - LithuaniaEUR - LuxembourgMOP - MacaoMKD - MacedoniaMGA - MadagascarMWK - MalawiMYR - MalaysiaMVR - MaldivesXOF - MaliEUR - MaltaUSD - Marshall IslandsEUR - MartiniqueMRU - MauritaniaMUR - MauritiusMMK - MyanmarEUR - MayotteMDL - MoldovaEUR - MonacoMNT - MongoliaEUR - MontenegroXCD - MontserratMAD - MoroccoMZN - MozambiqueNAD - NamibiaZAR - NamibiaAUD - NauruNPR - NepalEUR - NetherlandsXPF - New CaledoniaNIO - NicaraguaXOF - NigerNGN - NigeriaNZD - NiueAUD - Norfolk IslandUSD - Northern Mariana IslandsNOK - NorwayOMR - OmanPKR - PakistanUSD - PalauPAB - PanamaUSD - PanamaPGK - Papua New GuineaPYG - ParaguayPEN - PeruPHP - PhilippinesNZD - PitcairnPLN - PolandEUR - PortugalUSD - Puerto RicoQAR - QatarRON - RomaniaRUB - Russian FederationRWF - RwandaXCD - Saint Kitts And NevisXCD - Saint LuciaEUR - Saint Pierre And MiquelonXCD - Saint Vincent And The GrenadinesWST - SamoaSTN - Sao Tome And PrincipeSAR - Saudi ArabiaXOF - SenegalRSD - SerbiaSCR - SeychellesSLL - Sierra LeoneSGD - SingaporeEUR - SlovakiaEUR - SloveniaSBD - Solomon IslandsSOS - SomaliaZAR - South AfricaKRW - South KoreaSSP - South SudanEUR - SpainLKR - Sri LankaSRD - SurinameNOK - Svalbard And Jan MayenSZL - SwazilandSEK - SwedenCHF - SwitzerlandSYP - SyriaTWD - TaiwanTJS - TajikistanTHB - ThailandUSD - Timor-LesteXOF - TogoNZD - TokelauTOP - TongaTTD - Trinidad And TobagoTND - TunisiaTRY - TurkeyTMT - TurkmenistanUSD - Turks And Caicos IslandsAUD - TuvaluUGX - UgandaUAH - UkraineAED - United Arab EmiratesTZS - United Republic Of TanzaniaUYU - UruguayUZS - UzbekistanVUV - VanuatuVES - VenezuelaVND - Viet NamUSD - Virgin Islands (British)USD - Virgin Islands (U.S.)YER - YemenZMW - ZambiaBTC - bitcoinBTS - BitSharesDASH - DashDOGE - DogeCoinEAC - EarthCoinEMC - EmercoinETH - EthereumFCT - FactomFTC - FeathercoinLD - Linden DollarLTC - LiteCoinNMC - NamecoinNVC - NovaCoinNXT - NxtPPC - PeercoinSTR - StellarVTC - VertCoinXMR - MoneroXPM - PrimecoinXRP - Ripple

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	Min. Transfer Amount	Transfer Speed	Online Transfer Fee	Rate	Amount Received	Description	CTA	Details
	AUD 1	1 day	AUD 0.00	0.771	USD 7,712	Open bank accounts in Australia, the UK, US, Canada, Japan and Europe. Send and receive funds with zero fees, including same-currency supplier payments.	Go to site	Compare	Show details	Details Minimum transfer amount AUD 1.00 Transfer methods Online, Phone, Agent Transfer options One off payments, Market orders, Forward contracts Customer service Phone, Email Available currencies AUD, CAD, CNY, EUR, GBP, JPY, USD Go to site Read the full review
	AUD 250	1 day	AUD 0.00	0.77	USD 7,704	Finder exclusive: $0 transfer fees on any transferred amount. Receive local bank account details for 6 currencies. Free account signup with 24/7 support.	Go to site	Compare	Show details	Details Minimum transfer amount AUD 250.00 Transfer methods Online, Phone, Agent Transfer options One off payments, Forward contracts Customer service Phone, Email, Branch Available currencies AUD, CAD, EUR, GBP, HKD, SGD, USD Go to site Read the full review
	GBP 100	2 days	AUD 10.00	0.77	USD 7,689	Avoid bad exchange rates by using Currency Solutions' Borderless account, which lets you keep multiple currencies in the one account.	Go to site	Compare	Show details	Details Minimum transfer amount GBP 100.00 Transfer methods Online, Phone, Bank Account to Bank Account Transfer options Regular payments, One off payments, Market orders, Forward contracts Customer service Phone, Email, Branch Available currencies AED, AUD, BBD, BGN, BHD, BRL, CAD, CHF, CZK, DKK, EUR, GBP, HKD, HRK, HUF, ILS, INR, JPY, KES, KWD, LSL, MAD, MXN, NOK, NZD, OMR, PLN, QAR, SAR, SEK, SGD, THB, TND, TRY, USD, XPF, ZAR Go to site Read the full review
	GBP 5,000	1 - 2 days	AUD 0.00	0.77	USD 7,704	CurrencyTransfer is an online marketplace that lets you shop around for the best exchange rate. Use it to take your ecommerce business to the next level.	Go to site	Compare	Show details	Details Minimum transfer amount GBP 5,000.00 Transfer methods Online, Bank Account to Bank Account, International Money Order Transfer options One off payments, Market orders, Forward contracts Customer service Phone, Email Available currencies AED, AUD, CAD, CHF, CZK, DKK, EUR, GBP, HKD, HUF, ILS, JPY, MXN, NOK, NZD, PLN, RON, SEK, SGD, THB, TRY, USD, ZAR Go to site Read the full review
	AUD 1	1 - 2 days	AUD 45.00	0.774	USD 7,708	Send or receive money with the real exchange rate and a multi-currency account. You can also get local bank account details in the UK, US, Europe, New Zealand and Canada.	Go to site	Compare	Show details	Details Minimum transfer amount AUD 1.00 Transfer methods Online, Bank Account to Bank Account Transfer options Regular payments, One off payments Customer service Phone, Chat, Email Available currencies AED, ARS, AUD, BDT, BGN, BRL, BWP, CAD, CHF, CLP, CNY, COP, CRC, CZK, DKK, EGP, EUR, GBP, GEL, GHS, HKD, HRK, HUF, IDR, ILS, INR, JPY, KES, KRW, LKR, MAD, MXN, MYR, NGN, NOK, NPR, NZD, PEN, PHP, PKR, PLN, RON, RUB, SEK, SGD, THB, TRY, TZS, UAH, UGX, USD, UYU, VND, XOF, ZAR, ZMW Go to site Read the full review

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How to organise shipping

You don't need to organise shipping – Zazzle arranges this on your behalf.

Shoppers have three shipping options to choose from: Slow, Standard and Expedited. Here's how each option looks for products shipped to Australia:

How do I market my Zazzle products?

The Zazzle Associate Programme allows platform users to earn 15% of the sale price when they share Zazzle products on websites, blogs, emails and social media. It's free to sign up for this programme and you can promote your own products or those of other users.

Zazzle also offers a range of free promotional tools to sellers, including the following:

• Linking tools to make it easy to share your store and individual products via websites, blogs, email and social media.
• Pre-designed banner ads to help you earn more referrals.
• Zazzle RSS feeds to send your products to applications or feature them on websites.

What to watch out for when selling on Zazzle

There are a few potential problems you should be aware of when selling on Zazzle:

• Setting your royalty rate too high. Make sure the royalty rate you set doesn't price potential buyers out of the market.
• Pricing structure. Your earnings potential is limited by the base price of the product you choose to add your design to. For example, if you design a product with a base price of $20 and set a maximum royalty rate of 99%, the most you can make from each sale of the item is $19.80.
• Referral fee. The 15% referral fee that applies when someone buys a referred product can eat into your royalties.
• Getting noticed. With thousands of other designers selling on Zazzle, it can be difficult to make your designs stand out from the crowd.
• Limited customisation. There aren't all that many options that allow you to customise your store to suit your brand or personal tastes.

Watch: How to become a successful online seller

Frequently asked questions

• What is Zazzle Maker?

  Zazzle Maker is a platform where businesses can make or manufacture items and sell them to Zazzle buyers. However, at the time of writing, you need to be located in the United States to register as a maker.

• Is there any limit to the number of products I can create on Zazzle?

  No, you can create an unlimited number of products on the platform. However, when you have more than 100,000 published products, your least popular designs are automatically hidden.

• Do I have to pay tax on my Zazzle sales?

  The tax implications of selling on Zazzle vary depending on whether you are selling as a hobby or as part of running a business. This guide from the ATO can help you work out which definition applies to you.

  If you're running a business, you'll need to declare your earnings to the tax office. If your business has an annual turnover of $75,000 or more, you'll also need to register for GST.

• Do I need to complete a W-8 BEN form?

  Yes. If you're based in Australia, Zazzle is required by law to collect an IRS W-8 BEN form from you. You'll need to complete this form before you can receive any payments from your account.