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The best personal care brands in the 2021/22 Finder Retail Awards
We reveal Australia's favourite personal care brands for 2021/22
The Finder Retail Awards recognises Australia's favourite brands across more than 100 retail categories. We survey thousands of real Australians to understand how they feel about their recent product purchases, and use that information to reward the most popular brands.
These are the best brands for personal care in the 2021/22 Awards.
Best rated deodorant brand: Nivea
Nivea received the Finder Award for best rated deodorant due to consistently high scores in effectiveness, value for money and product range.
Finalists
Dove
Rexona
Best rated electric toothbrush brand: Coles
The best rated electric toothbrush brand in this year's Finder Awards is Coles. Coles was the highest overall scorer across cleaning performance, durability, ease of use and value for money.
Finalists
Oral-B
ALDI
Best rated hair care brand: Tresemme
When it comes to haircare performance, scent and value for money, Tresemme was the clear winner in this year's Finder Retail Awards. It also rated highly for the sheer breadth of haircare products available.
Finalists
L'Oreal Paris
Garnier
Best rated period care brand: Libra
Libra has taken out this year's best period care brand courtesy of its high scores for effectiveness, value for money and range of products.
Finalists
Stayfree
U by Kotex
Best rated toothpaste brand: Sensodyne
The best rated toothpaste brand in this year's Finder Retail Awards is Sensodyne. Sensodyne topped the competition for effectiveness, sensitivity improvement and taste.
Finalists
MacLeans
Oral-B
Best rated pest control brand: Henkel
Henkel is this year's best rated pest control brand with excellent scores for ease of use, smell, value for money and overall effectiveness.
Finalists
Bird Gard
Waxworks
How we chose the winners
The 2021/22 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with data and insights company, Dynata to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.
Disclaimer: Please refer to our methodology for more information on how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.
Nick Broughall is a global group publisher across shopping, travel, tech, streaming and reviews at Finder. An award-winning journalist with over 15 years' experience writing about technology, Nick has edited leading tech publications, including Gizmodo, TechRadar and T3 Magazine, as well as contributing to CNET, the Sydney Morning Herald, Lifehacker, news.com.au and many more. In 2016 he was awarded the Best Reviewer title at the 14th Annual IT Journalism Awards and has been a finalist for Best Reviewer, Best Consumer Technology Journalist and Best News Journalist on multiple occasions. Nick has a Bachelor of Media and finds joy in solving problems with technology.
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