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The best personal care brands in the 2021/22 Finder Retail Awards

We reveal Australia's favourite personal care brands for 2021/22

The Finder Retail Awards recognises Australia's favourite brands across more than 100 retail categories. We survey thousands of real Australians to understand how they feel about their recent product purchases, and use that information to reward the most popular brands.

These are the best brands for personal care in the 2021/22 Awards.

Best deodorant Brand

Best rated deodorant brand: Nivea

Nivea received the Finder Award for best rated deodorant due to consistently high scores in effectiveness, value for money and product range.

Finalists
  • Dove
  • Rexona
Best electric toothbrush Brand

Best rated electric toothbrush brand: Coles

The best rated electric toothbrush brand in this year's Finder Awards is Coles. Coles was the highest overall scorer across cleaning performance, durability, ease of use and value for money.

Finalists
  • Oral-B
  • ALDI
Best hair care Brand

Best rated hair care brand: Tresemme

When it comes to haircare performance, scent and value for money, Tresemme was the clear winner in this year's Finder Retail Awards. It also rated highly for the sheer breadth of haircare products available.

Finalists
  • L'Oreal Paris
  • Garnier
Best period care Brand

Best rated period care brand: Libra

Libra has taken out this year's best period care brand courtesy of its high scores for effectiveness, value for money and range of products.

Finalists
  • Stayfree
  • U by Kotex
Best toothpaste Brand

Best rated toothpaste brand: Sensodyne

The best rated toothpaste brand in this year's Finder Retail Awards is Sensodyne. Sensodyne topped the competition for effectiveness, sensitivity improvement and taste.

Finalists
  • MacLeans
  • Oral-B
Best pest control Brand

Best rated pest control brand: Henkel

Henkel is this year's best rated pest control brand with excellent scores for ease of use, smell, value for money and overall effectiveness.

Finalists
  • Bird Gard
  • Waxworks

How we chose the winners

The 2021/22 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with data and insights company, Dynata to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Disclaimer: Please refer to our methodology for more information on how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.

Nick Broughall's headshot
Written by

Group publisher

Nick Broughall is a global group publisher across shopping, travel, tech, streaming and reviews at Finder. An award-winning journalist with over 15 years' experience writing about technology, Nick has edited leading tech publications, including Gizmodo, TechRadar and T3 Magazine, as well as contributing to CNET, the Sydney Morning Herald, Lifehacker, news.com.au and many more. In 2016 he was awarded the Best Reviewer title at the 14th Annual IT Journalism Awards and has been a finalist for Best Reviewer, Best Consumer Technology Journalist and Best News Journalist on multiple occasions. Nick has a Bachelor of Media and finds joy in solving problems with technology. See full bio

Nick's expertise
Nick has written 20 Finder guides across topics including:
  • Product reviews
  • Technology journalism

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