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The best cleaning products in the 2023 Finder Retail Awards

We asked hundreds of Australians to rate their favourite cleaning products – here's what came out on top.

The Finder Retail Awards recognises Australia's favourite brands across more than 100 retail categories. We surveyed thousands of real Australians to understand how they feel about their recent product purchases, and used that information to reward the most popular brands.

These are the winning brands in the cleaning product category for 2023.

Best Supermarket Bakery for 2023

Best Cleaning Brand: Pine O Cleen

Pine O Cleen received the highest score overall in the cleaning product category, making it the winning brand. It scored highly in the areas of cleaning performance, value for money and, crucially, scent.

Highly commended
  • Ajax
  • Omo
Best Supermarket Deli in 2023

Best Laundry Detergent Brand: Fab

Fab was rated the best overall Laundry Detergent brand with impressively high scores across performance, product range, scent and value for money. 89% of respondents said they would recommend the brand to others.

Highly commended
  • ALDI (Almat/Trimat)
  • Dynamo

How we chose the winners

The Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with data and insights company Dynata to conduct thousands of customer interviews regarding their product purchasing history and satisfaction with their purchased products.

Disclaimer: Please refer to our methodology for more information about how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.

Meet our experts

Susannah Binsted

Susannah Binsted

Head of International PR, Finder

Susannah Binsted is the international PR manager at Finder. She leads the Finder Retail Awards for 2023.
William Capada

William Capada

Insights Support Analyst, Finder Awards

William Capada is a data analyst for Finder's Customer Satisfaction Awards. He helps make sense of all the scoring.
Saranga Sudarshan awards analyst

Saranga Sudarshan

Insights Analyst, Finder Awards

Saranga is responsible for gathering the data that fuels the Finder Awards. He ensures our winners are based on facts, not biases.
Chris Jager senior editor

Chris Jager

Senior Editor, Finder Shopping

Chris is a senior editor at Finder covering all things shopping and retail. He has been writing about consumer technology for 17 years.

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