Best frozen vegetable brands in Australia

Aussies have chosen their favourite frozen vegetable brands when it comes to value for money, variety, taste and quality.

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Best Frozen Vegetables

Best Rated Frozen Vegetables Brand: Market Fare (ALDI)

ALDI has done it again and is this year's frozen vegetables winner. Not only did it top the list for value for money, but it also took out the number one spot for quality and taste.

The best frozen vegetable brands in Australia

How did we choose the winners?

The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Check out our full methodology.

Top-rated frozen vegetable brand: Market Fare (ALDI)

Market Fare (Aldi)

  • Wide selection of frozen veggies available
  • Vegetables are harvested and frozen within hours to maintain freshness
  • Farm fresh vegetable assortment

Where to buy

ALDI

Aussies chose ALDI's Market Fare as the top-rated frozen vegetable brand, scoring 8.34/10. Bell Farms came in second with a score of 8.19/10, while Birds Eye was at third and scored 8.13/10.

Market Fare offers a wide range of frozen veggie options, including winter vegetables, corn cobs and green peas. The brand selects a farm-fresh assortment of vegetables which are then harvested and frozen within hours to maintain freshness and flavour. Most of the frozen veggies are also sourced from Aussie farms, but some are imported from other countries like Belgium, China, France and New Zealand.

ALDI's facilities producing its in-house brands are audited against the Global Food Safety Initiative-recognised standard. The brand also engages in the Harmonised Australian Retailer Produce Scheme program, aligning requirements for the growing and packing of produce in the country.


Best frozen vegetable brand for value for money: Market Fare (ALDI)

Market Fare (Aldi)

  • Some frozen vegetables by the brand are Heart Foundation approved
  • Vegetarian and vegan options available
  • Some frozen veggie options have resealable packages

Where to buy

ALDI

ALDI's Market Fare is the consumers' choice for the best frozen veggie brand when it comes to value for money. It scored 4.70/5, beating Bell Farms and Coles, which have scores of 4.41/5 and 4.31/5, respectively.

Market Fare has options suitable for vegetarians and vegans, such as the stir fry frozen veggies. Some of the brand's frozen veggies are also Heart Foundation approved. A few of the products come in resealable plastic packaging for easier storage as well.

ALDI is committed to being sustainable, aiming to become the first Australian supermarket to power all its stores and warehouses with 100% renewable electricity by the end of 2021. The brand has also partnered with The George Institute for Global Health and introduced the Health Picks app. It provides nutritional information on ALDI packaged foods.


Best frozen vegetable brand for taste: Market Fare (ALDI)

Market Fare (Aldi)

  • Can be served as sides or a meal on their own
  • Vegetable medley options available
  • Some frozen veggies such as the Zucchini noodles are snap-frozen

Where to buy

ALDI

ALDI's Market Fare is the winner for the brand with the best-tasting frozen vegetables, as chosen by consumers. It scored 4.50/5, while Birds Eye and Bell Farms scored 4.46/5 and 4.41/5, respectively.

Market Fare's frozen vegetables are easy to prepare and cook. You can serve them as a side dish to your favourite dinner or as a meal on their own. For variety, there are veggie medley options available. Some of the brand's frozen vegetables such as the zucchini noodles are also snap-frozen to maintain freshness for longer.

ALDI first opened its doors to Aussies in 2001 and has been a partner of Barnardos Australia for over 15 years.


Best frozen vegetable brand for variety: Birds Eye

Birds Eye

  • Wide range of frozen veggie options
  • Steamed and non-steam frozen veggies available
  • Some frozen veggies are Kosher-certified and contain no artificial colours or flavours

Where to buy

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For the best frozen vegetable brand in terms of variety, Aussies picked Birds Eye. It scored 4.50/5, beating McCain and Heinz, which have scores of 4.26/5 and 4.19/5, respectively.

Birds Eye offers a wide range of frozen vegetables, including French cut green beans, chopped kale, sweet corn and sweet garden peas. The brand also offers non-steam and steamed veggies. The ingredients are freshly picked and flash-frozen within hours to keep their freshness and quality. Some of the products have no artificial ingredients, flavours or colours. The brand also offers Kosher-certified frozen vegetables.

The brand doesn't process their vegetables. They are instead grown by farmers who carefully select the best high-quality produce. Birds Eye directly communicates with their plants, allowing for a timely production schedule. It means that the veggies are picked at peak ripeness and processed within hours.


Best quality frozen vegetable brand: Market Fare (ALDI)

Market Fare (Aldi)

  • ALDI sources 97% of its fresh veggies and fruits from Aussie farms
  • Frozen vegetables with low or no added salt are available
  • Some frozen veggies have no preservatives, artificial colours, flavours or added MSG

Where to buy

ALDI

For quality, consumers chose ALDI's Market Fare as the best frozen vegetable brand. For this category, Market Fare and Birds Eye tied with scores of 4.52/5. However, Market Fare won because it received a higher overall rating. The third best brand is Bell Farms, scoring 4.45/5.

Apart from offering a wide range of options, some of Market Fare's frozen veggies are 99% fat-free. Some products also have no artificial colours or flavours. Some frozen veggies from the brand don't have preservatives or MSG as well.

ALDI was the first retailer to ban all artificial colours from its products. For all of its food and beverage products, the brand uses 100% palm oil that is sustainably sourced. It has also committed to selling only cage-free eggs by 2025.


Methodology

The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Disclaimer: Please refer to our methodology for more information on how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.

Best rated frozen vegetable brand award breakdown

Overall rating Value for money Taste Variety Quality
Bell Farms 4.50 4.41 4.41 4.09 4.45
Birds Eye 4.39 4.06 4.46 4.50 4.52
Coles 4.06 4.31 4.18 4.18 4.25
Heinz 4.23 3.98 4.21 4.19 4.32
Logan Farm 4.26 4.11 4.33 4.15 4.33
Market Fare (Aldi) 4.54 4.70 4.50 4.18 4.52
McCain 4.38 3.98 4.40 4.26 4.38
Woolworths 4.04 4.10 4.00 3.88 4.04
Other 4.67 4.83 4.83 4.83 4.83
Data: Finder Retail Brand Survey, 2020, Kantar. Metric out of 5 stars unless indicated. Methodology and more information. Kantar logo

Advantages of buying frozen vegetables

Frozen veggies are a convenient and affordable alternative to fresh vegetables. They are quite easy to prepare and have a longer shelf-life. You can also buy them year-round, even those vegetables that are not in season.

There is a wide range of options available, perfect for any meal. You can also serve frozen veggies as a side dish or as a meal on their own. Since they are pre-packed and measured, frozen veggies help reduce waste.

Adding frozen veggies to your meal is one of the simplest ways to get the fibre, vitamins and minerals your body needs. Because they are immediately frozen within hours of harvest, frozen vegetables generally retain their nutrients. They contain antioxidants as well. Some brands also offer frozen veggies with no artificial colours, flavours, preservatives or MSG.

How to select best the frozen vegetables

Consider the following factors when buying frozen vegetables:

Read the nutrition information. It will tell you the sodium and fat content of the frozen vegetables. You can opt for veggie medleys high in fibre as a healthier alternative instead.
Check the label for ingredients added to the frozen veggies. See if the product has no artificial colours, flavours, salt, preservatives or MSG.
Think about the serving size. Are you using the veggies as a side dish or a meal on its own? To minimise waste, pick a serving size that fits your needs. If you're cooking for one, select the smallest serving size.
Check the frozen vegetables' packaging. It should be firm and not wet. The packaging shouldn't limp or sweat as well. Wetness and sweating are usually signs of thawing, which you would want to avoid.

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