Media Release

Bah, humbug: One in four will spend Christmas online shopping

    • 28% of Australians opt to shop the Boxing Day sales on December 25
    • More men than women eager to snap up a bargain on Christmas Day
    • Hundreds of retailers start their post-Christmas sales early

21 December, 2018, Sydney, Australia – A staggering 5.3 million Australians will be shopping on Christmas Day, reveals new research by, the site that compares virtually everything.

While stores will be closed on 25 December, 28% of Aussies will be shopping online in search of a bargain.

Rather than spending quality time with family and eating roast dinners, these Aussies will be logging on to grab bargains.

Young consumers are leading the shopping charge with 48% of Generation Z (those aged under 24) planning to spend up big. In comparison, only one in 10 (9%) Baby Boomers will shop on Christmas Day.

The survey of 2,010 Australians, revealed that 29% of men and 27% of women are ready to pounce upon the best online bargains on December 25.

Bessie Hassan, Money Expert at, said Christmas was becoming a lucrative shopping day.

“Consumers will be bombarded by marketing emails well and truly before Boxing Day with some irresistible deals available from Christmas morning, and even the week leading up to Christmas” she said.

“While some Aussies can’t wait to see what’s under the tree on December 25 a surprising number can’t wait to see what sales have kicked off.

“Between unwrapping presents and throwing a shrimp on the BBQ Aussies will be stealing away moments to shop the pick of the sales.”

Appliances, clothing and homewares are expected to be some of the biggest sellers.

“There’s no more waiting until Boxing Day to get more bang for your buck with many smaller and larger retailers enticing shoppers to start spending on Christmas Day.”

The research shows nearly one in four (22%) won’t be shopping on Christmas because ‘the day should be about family not spending money in the shops’.

Just one in five (21%) aren’t interested in Boxing Day sales.

Hassan said the Christmas Day spending blitz could lower the turnout of shoppers at bricks and mortar stores on Boxing Day.

“Although in-store is still king, with more than half of Aussies heading to their local store to shop the sale, online shopping is on the rise,” she said.

“We expect Internet transactions to hit a record high on December 25 – if you do plan on shopping the sales make sure you head online to compare retailers deals before hitting the stores.”

Hassan said chaotic scenes at shopping centres could even become a thing of the past if crowds keep heading online.

“Many retailers offer free shipping or ‘click and collect’ so there’s extra incentive not to battle it out with the crowds”.

With many Boxing Day sales being available online from December 25, do you plan to shop on Christmas Day?
No - Christmas should be about family not shopping22%
No - I am not interested in shopping on Christmas Day30%
No - I don't shop the Boxing Day sales21%



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Every month 2.6 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare virtually everything from credit cards, phone plans, health insurance, travel deals and much more.

Our free service is 100% independently-owned by three Australians: Fred Schebesta, Frank Restuccia and Jeremy Cabral. Since launching in 2006, Finder has helped Aussies find what they need from 1,800+ brands across 100+ categories.

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12.6 million average unique monthly audience (June- September 2019), Nielsen Digital Panel

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