Media Release

‘Be a Finder’: Aussies urged to get on the financial front foot

    • Finder launches the latest instalment of its new brand campaign
    • 8.5 million Aussies are paying the lazy tax
    • New TVC launched on Sunday 17 February 2019

18 February 2019, Sydney, AustraliaFinder, Australia's most visited comparison site, is bringing to life the victorious feeling of finding a better deal in the highly anticipated next instalment of its new brand campaign.

The campaign, which launches on Sunday 17 February, aims to inspire Aussies to "Be a Finder" and strive for better value across various aspects of their life; from choosing a home loan or improving their credit score, to finding shopping deals and more.

Finder research shows 8.5 million Australians won't be switching providers in 2019, potentially missing out on hundreds of dollars in savings.

Malini Sietaram, chief marketing officer (CMO) at Finder, said to "Be a Finder" is to strive for better.

"In this campaign, we introduce you to a Finder. She doesn't take things for face value and has the power to find the deals she deserves.

"It's a powerful mindset – one that can save you money, time and effort.

"A Finder is switched on, savvy and feels like they're winning at life when they score a better deal – no matter how big or small the saving may be. They're always on the hunt for a cheaper price or greater benefits.

"'Be a Finder' heroes the mindset of our customers and our team. This is an ode to all fearless go-getters who don't settle for second best and make clever decisions," she said.

Finder worked with DDB Group and FINCH, to develop the 'Be a Finder' concept and bring to life the breadth of brands and categories Finder compares.

"We're proud of the fact we're Australia's most visited comparison site, and with over 1,800 brands across over 100 categories, Australians can and do rely on Finder for all their comparison needs. There's no need to go anywhere else," said Sietaram.

"Be a Finder and reap the benefits millions of Australians are already enjoying. It's free, easy and your future self will thank you for it," she says.

Executive creative director, DDB Group Melbourne, Anthony Moss said, "We're very excited to be working with Australia's largest comparison site, which is also one of the fastest growing companies in the world. The entrepreneurial spirit within the entire Finder organisation is palpable in every interaction, which has made this project such an exciting opportunity for all involved."

The latest installment in the "Be a Finder" campaign will be rolled out across multiple channels including TV, social, online and, in a first for Finder, cinema. The TVC and digital assets will focus on key product verticals including credit cards, home loans and fashion.

You can view the 30s TVC here:

To find out more about the campaign, visit


For further information


The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

About Finder

Every month 2.6 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare virtually everything from credit cards, phone plans, health insurance, travel deals and much more.

Our free service is 100% independently-owned by three Australians: Fred Schebesta, Frank Restuccia and Jeremy Cabral. Since launching in 2006, Finder has helped Aussies find what they need from 1,800+ brands across 100+ categories.

We continue to expand and launch around the globe, and now have offices in Australia, the United States, the United Kingdom, Canada, Poland and the Philippines. For further information visit

12.6 million average unique monthly audience (June- September 2019), Nielsen Digital Panel

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